How To Find A Web Graphic Designer
October 14, 2008 by Elizabeth
Filed under Business News
Welcome back!
How To Find A Web Graphic Designer
Looking for web graphic designer and a great one at that can be just as difficult as winning a million dollar paycheck. Yes, they are out there and finding the right ones or one can take a whole lot of patience, and diligence. However, learning to a find a great web graphic designer is quite easy- if you know where to look.
Begin by asking friends, family and business with websites that you admire with great graphics. Unless they did their graphics themselves they had to have hired a freelance graphic designer. Referrals are the best place to find a great graphic designer. However know that great graphic designers are like great babysitters in that once you’ve found one you may be reluctant to share them with others since that may mean they’ll be unavailable for you. Your friends and associates may hold out on you even if they do know a great designer.
Visit websites you like with graphics that seem to catch your eye and impress you.
Many websites will use the same graphic designer for all their design needs. That means designers that do logos may also create website graphics. Often, at the bottom of a website you’ll see the website creator and/or graphic designer listed. It’s usually a link – click on it and visit their website. View their portfolio and if everything looks good, give them a call or send them an email to set up a consultation or purchase one of their website items.
Visit professional graphic design associations. Every vocation has a number of associations to belong to and graphic design is no different. Participation in these associations isn’t a guarantee that the designer is spectacular however it is a good place to start. Two main organizations are:
- The Graphic Artists Guild – www.gag.org
- The American Institute of Graphic Arts (AIGA) – www.aiga.org
Once you have a few names to check out, it’s time to compare. While price may be at the top of your priority list, it’s important to also view their portfolio. A creative graphic logo and design can cost less but if poorly designed. It could cost you traffic and customers in the long run. I always go for quality over anything else because it will pay off ten fold in the end.
Evaluate their terms, professionalism and the systems they have in place to make sure they understand your needs and the image you’re trying to project. Some graphic designers will speak to you on the phone while others have a form they’ll have you fill out. If a designer never asks about the image you want Or any questions at all for your material – find a different designer.
Make sure you get the terms in writing. The terms of your agreement should include payment terms, revisions, and how you’re expected to communicate. While these may seem like small details they can make all the difference between a great relationship with your graphic designer and a substandard experience.
Make sure you use all the tools you need to get started and on the right track.
How to Get Website Links
October 10, 2008 by Elizabeth
Filed under Internet Marketing
How to Get Website Links
Creating a winning website can take a lot of work and dedication to your website. You have to be able to set up your content management system if you’re using one, come up with an attractive layout, have graphics done, and fill it with content. If it’s an ecommerce site, you’ll need to set up a shopping cart and add pictures and product descriptions
Marketing the site is next step, because visitors are not likely to stumble onto your site by accident. And even if they did, there’s no guarantee that they would be interested in what you have to offer. Search engine optimization can help you get listed in Google and the others, but you also need to get links coming in from other websites if you want visitors.
Here are some reasons why:
* Links from relevant websites will bring you click-through traffic. It stands to reason that if someone visits a website with subject matter that is related to yours, they will likely be interested in what you have to offer.
* Links from other websites are seen as endorsements. In most cases, webmasters link to other sites because they like them or find them useful. Even in the case of link exchanges, few webmasters will trade links with a site they dislike. So when people see your link on someone else’s site, it looks like a vote of confidence.
* If you have a blog, incoming web links can get you increased visibility on sites such as Technorati. Technorati is a popular blog search engine and directory that ranks blogs by authority, a number that is directly connected to incoming links.
* Website links can help you get better rankings in standard search engines. When other sites link to a page on your site using a given keyword as anchor text, it helps you rank higher for that keyword. And the number of html links you receive from other sites helps your overall search engine positioning in the search engines.
Getting Web Links
Getting links to your website isn’t as difficult as you might think.
Here are some ideas:
* Link to your site from your social networking profiles such as twitter and facebook, and add links to your forum signatures.
* If you have other sites, link to your new site from them and place links with in your content of your site. From your own web pages of course.
* If you have an email newsletter, announce your new site to subscribers. If they like your other sites, they will probably visit, and they might choose to link to the new site on their own.
* Ask Bloggers you know to review your site and offer some sort of incentive for them linking to you.
* Email owners of related sites and ask if they would like to exchange links.
Incoming links can help you get your website noticed, and they can cut down on the need for paid marketing. These links can bring you both traffic and traffic from the search engines.
How to Brand a Website.
September 12, 2008 by Elizabeth
Filed under Marketing Articles
Internet marketing in the online atmosphere is the key to success with any website no matter what business it is that you have. Establishing your self in your niche is one of the best things you can do to brand yourself on the web.
Branding yourself on the internet with your business is essential since this is what will help your traffic or followers to recognize you and remember who you are.
Think about it the entire world knows McDonalds and burger king. Why is this? It is because they have successfully branded themselves around the world. People know who they are by what they provide and there brand logo’s.
So even more, on the internet where the whole World Wide Web is watching also. You as an online business owner need to brand yourself or extinguish yourself on the internet where there are tons of other web sites probably trying to do the same the thing you are doing. That is where branding yourself comes into play and making yourself noticeable becomes even more important.
But how do you brand your online business?
Develop a presence- You need to know exactly what it is that you are trying to do online. What are you selling or trying to convey, what is your message – is what you need to ask yourself. You can not have a online internet business without having a clear idea of what your market is.
Establish your brand- you need to develop a company image and this involves setting up your website with a proper logo and whatever it is that you choose. Podcasting, coaching, selling e-books whatever it is that will set you apart from the other sites is what will brand your website.
Establish yourself as an expert- by building up your recognition, network on twitter and niche related forums. Blog about what you know and guest blog on other sites. Write small reports about your topic and make them viral. Write articles and submit them to directories. Start a podcast or interview people and place the content on your site.
Anything that you can do to make your presence known will help to establish yourself as an expert and brand your online internet business. This will increase traffic to your website and develop your company as a recognizable entity on the internet.












