Top 4 Reasons To Leverage Video Marketing

As we’ve talked about recently, traffic is the life’s blood of your website. Without it, you won’t have an opportunity to sell your product or promote your service. The problem is that driving traffic that is properly motivated to take a predefined action (for example, buying your product, signing up for your newsletter, etc.) is a major challenge. Most free traffic strategies require time to build. On the other hand, paid traffic can quickly become expensive.

Today, I’m going to describe the top 4 reasons why you should be using one of the most cost-effective, potentially explosive traffic sources available: video marketing if deployed properly as one component of your internet marketing strategy, it can deliver a quick flood of traffic that builds over time.

#1 – Extending Your Reach

A large portion of your target audience won’t be attracted to your written content. Some won’t have the time to read it; others won’t have the patience. But, they will watch videos that are either informative or entertaining. By creating short snippets of video content and uploading them on YouTube, BrightCove, Revver, and similar properties, you can reach those who wouldn’t otherwise visit your site.

#2 – The Age Of Authority

Even before Google purchased YouTube, there were signs that they considered video sharing sites to be authoritative. To Google, site authority is paramount; those who have it enjoy rankings at the top of the organic listings. And with site authority comes instant search engine recognition. New content is indexed almost immediately and begins climbing through the ranks. Now, consider what that exposure can mean for your website. You might spend months trying to achieve a “top 3″ organic ranking for your site. Meanwhile, a short video with the right title can be uploaded to YouTube and start ranking quickly.

#3 – The Viral Effect

Who can forget the “Numa Numa” video that was unleashed upon the public a few years ago? It spread across the internet like wildfire. Millions of people watched it and emailed their friends to do the same. Before long, links to the video began showing up on websites, blogs, forums, and other properties. For many site owners, simply uploading it to their websites and blogs resulted in thousands of new visitors. The viral effect of video marketing can potentially catapult a short 1-minute segment into the limelight, attracting attention from around the globe.

#4 – Cost Effective

Aside from the initial investment for a video recorder and software with which to edit your videos, this is one of the most inexpensive marketing strategies you can leverage. Once you’ve recorded and edited a short segment, you can visit the top video sharing sites to upload it completely free.

Using Video Marketing To Drive Traffic

Videos represent one of many free internet marketing strategies; there are several effective traffic-generating tactics that you can deploy in order to drive targeted visitors to your websites. You should be using search engine optimization strategies, PPC marketing, link bait, autoresponders, and social networking. Each represents another stream of motivated visitors.

Set aside some time to explore the potential of video marketing. Once you create a system of recording short segments and uploading them to the most popular video sharing sites, you can develop a growing stream of targeted Set aside some time to explore the potential of video marketing. Once you create a system of recording short segments and uploading them to the most popular video sharing sites, you can develop a growing stream of targeted traffic.

P.S.  I suggest you Read My Video Marketing Concepts Manual to get a more in depth look into video marketing so that you can learn how to implement these methods right away with a step by step process.

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FOR IMMEDIATE RELEASE / FOR RELEASE BEFORE 2008/ FOR RELEASE AFTER 2008

“Internet Marketing Strategy Diva” Teaches Business Owners How To Market With Video

Orlando, Florida — Date - InternetMarketingStrategyDiva.com, a website that specializes in providing online marketing advice to small and home based businesses, announces the release of its new special report “Marketing With Video.” The report was designed to help the small business owner and solopreneur utilize video marketing and video promotion.

“Web 2.0 has really changed the way businesses can market their products and services online. Video is huge right now, and not many people understand how to implement this into their marketing mix. This report provides the information people need to really benefit from marketing with video,” said Elizabeth Ashe, founder of www.InternetMarketingStrategyDiva.com.

Highlights from the “Marketing With Video” report include:

- The “how-to’s” of marketing with video

- The tools a business owner needs to use these techniques
- How a business owner can profit from marketing with videos

-Video Advertising

The report is available for sale at http://www.videosharingdiva.com

About www.InternetMarketingStrategyDiva.com

Founded by Elizabeth Ashe, InternetMarketingStrategyDiva.com provides information that help small business owners and solopreneurs market their businesses online. Elizabeth is also the host of a popular internet marketing podcast.  She lives in Florida, and is a very busy mother of three sons.

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Contact: Elizabeth Ashe

Email: contact@internetmarketingstrategydiva.com
Phone (407)926-9466

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