Power of Video Marketing
Friday, December 19th, 2008Welcome back!
Top 4 Reasons To Leverage Video Marketing
As we’ve talked about recently, traffic is the life’s blood of your website. Without it, you won’t have an opportunity to sell your product or promote your service. The problem is that driving traffic that is properly 
motivated to take a predefined action (for example, buying your product, signing up for your newsletter, etc.) is a major challenge. Most free traffic strategies require time to build. On the other hand, paid traffic can quickly become expensive.
Today, I’m going to describe the top 4 reasons why you should be using one of the most cost-effective, potentially explosive traffic sources available: video marketing if deployed properly as one component of your internet marketing strategy, it can deliver a quick flood of traffic that builds over time.
#1 – Extending Your Reach
A large portion of your target audience won’t be attracted to your written content. Some won’t have the time to read it; others won’t have the patience. But, they will watch videos that are either informative or entertaining. By creating short snippets of video content and uploading them on YouTube, BrightCove, Revver, and similar properties, you can reach those who wouldn’t otherwise visit your site.
#2 – The Age Of Authority
Even before Google purchased YouTube, there were signs that they considered video sharing sites to be authoritative. To Google, site authority is paramount; those who have it enjoy rankings at the top of the organic listings. And with site authority comes instant search engine recognition. New content is indexed almost immediately and begins climbing through the ranks. Now, consider what that exposure can mean for your website. You might spend months trying to achieve a “top 3″ organic ranking for your site. Meanwhile, a short video with the right title can be uploaded to YouTube and start ranking quickly.
#3 – The Viral Effect
Who can forget the “Numa Numa” video that was unleashed upon the public a few years ago? It spread across the internet like wildfire. Millions of people watched it and emailed their friends to do the same. Before long, links to the video began showing up on websites, blogs, forums, and other properties. For many site owners, simply uploading it to their websites and blogs resulted in thousands of new visitors. The viral effect of video marketing can potentially catapult a short 1-minute segment into the limelight, attracting attention from around the globe.
#4 – Cost Effective
Aside from the initial investment for a video recorder and software with which to edit your videos, this is one of the most inexpensive marketing strategies you can leverage. Once you’ve recorded and edited a short segment, you can visit the top video sharing sites to upload it completely free.
Using Video Marketing To Drive Traffic
Videos represent one of many free internet marketing strategies; there are several effective traffic-generating tactics that you can deploy in order to drive targeted visitors to your websites. You should be using search engine optimization strategies, PPC marketing, link bait, autoresponders, and social networking. Each represents another stream of motivated visitors.
Set aside some time to explore the potential of video marketing. Once you create a system of recording short segments and uploading them to the most popular video sharing sites, you can develop a growing stream of targeted Set aside some time to explore the potential of video marketing. Once you create a system of recording short segments and uploading them to the most popular video sharing sites, you can develop a growing stream of targeted traffic.
P.S. I suggest you Read My Video Marketing Concepts Manual to get a more in depth look into video marketing so that you can learn how to implement these methods right away with a step by step process.
