Welcome back!

Twitter now holds third place behind Facebook and MySpace among the top 25 Social Networking sites, with 54,218, 731 monthly visits, (completely overtaking Myspace in the progress), according to Compete.com ComsScore’s own study showed Twitter traffic increased up to 700% in the twelve month’s preceding its study. Functioning Form quoted 44.5 million unique visitors worldwide in June, 2009. Since Twitter use is multiplying daily, it’s only common sense to consider Twitter as a crucial part of your marketing strategy.

But using Twitter as marketing tool doesn’t just mean slapping up links to your product and tweeting them (in fact if that’s your only Twitter marketing strategy, it’s virtually guaranteed you’ll fail miserably!)

Instead, take advantage of the way Twitter allows you to diversify your marketing in a number of methods; some of them overt, some “behind the scenes”. It’s also important to understand why – and how- Twitter works…..and what is making it so successful; the hidden qualities that fooled so many “experts” busy nay – saying it last year

1. It operates immediately, in “real-time”. Even people on dialup can post a tweet pretty quickly (compared to the interminable steps to get to the point of posting on Facebook).

2. Participants actually drive the ship. It’s personal choice-based, rather than solicitation based.

3. It’s 140 character limit and micro-blogging format make it sync perfectly with the modern “no time to breathe” mindsets and lifestyles

4. It’s all about communication and connection.

All these factors can be used to your advantage when you plan your Twitter Marketing Strategy. But above all, never lose sight of #4: Get that right and you’ve got a Twitter presence that people will (pardon the pun) flock to! There are two key elements to Twitter Marketing: the way you approach it,  and the tools you use.

Let’s start with how to approach making your Twitter presence a powerful marketing aid…..

P.S.  Stay tuned for Part Two

Leverage Twitter To Drive Traffic To Your Site

In a recent post, we briefly explored using the social networking landscape as a free internet marketing strategy. That post was a good primer to trigger your imagination. But, it is impossible to provide a comprehensive course on social media marketing within one post or article. Today, we’re going to focus exclusively on Twitter. The service is getting increased exposure in the broad media, which means it is quickly becoming a traffic juggernaut. Use the right approach on Twitter and you can bring that traffic to your site.

Here’s how…

Brainstorm A Controversial Article Idea

When Twitter first launched, it attracted a heavy tech-oriented population similar to Digg. These folks are usually the first adopters in any new technology, so it’s hardly surprising they gravitated toward Twitter. If you wanted to get their attention, you needed to create content that was both controversial and technical.

Times change quickly. Twitter has hit the mainstream with coverage on CNN, Time, and other popular media properties. That means anything you write that is controversial can potentially hit a sweet spot and attract traffic. Think about content that will polarize your market.

Install The Tweet This Wordpress Plugin

First, I recommend that you use a Wordpress blog to post your controversial articles. Not only does the architecture perfectly complement effective search engine optimization strategies, but some of the plugins will make your Twitter marketing much easier.

Download and install the “Tweet This” Wordpress plugin on your blog. It automatically loads a link at the end of each of your posts that allows your readers “re-tweet” them with a single click. If you’re using Twitter to drive traffic, I cannot overstate the importance of this plugin for your blog.

Let’s take a look at how your controversial article and the “Tweet This” plugin come together to attract attention, increase your traffic, and build momentum in your readership.

I highly recommend you read my Free Mini Guide on “How To Use Twitter Effectively” Here!

Triggering The Twitter Viral Effect

Suppose you’ve written a controversial article that is relevant to your market. For example, if you’re marketing to the baby parenting space, you might write a post about breastfeeding in public. If you maintain a political blog, you might write about immigration policy. Any position that polarizes the community within your market should work.

Once you create the content, post it on your blog. Then, “tweet” about it within your Twitter account. The more Twitter followers you have, the quicker bump in traffic you’ll enjoy (I’ll explain how to build your following in a future post). Similarly, the larger your blog readership, the faster your article will spread virally.

Encourage your blog readers to jump-start your post by clicking the “Tweet This” link at the end of it. Assuming many of them have a Twitter account, their re-tweets will get the ball rolling and increase your exposure. Some of their Twitter followers will visit your blog post and re-tweet it as well, creating a snowball effect. A few of them will also subscribe to your RSS feed, which paves the way for re-tweets on your future posts.

At this point, you’re already enjoying a traffic jump. However, imagine for a moment that one of the people in that chain owns a popular site that is read by tens of thousands of people. They enjoy – or hate – your controversial blog post enough to re-tweet on their Twitter account. I’ll leave the potential traffic numbers to your imagination (but, get a dedicated server to handle it).

We’re Only Scraping The Surface

Unless Twitter mysteriously implodes under its own momentum, the service is going to be around for a long time. We’ve barely scraped the surface on how to harness its power to bring traffic to your site. There’s plenty more to reveal, such as branding your Twitter account, adding gear, optimizing for Twitter search, and more. We’ll get to those items in upcoming posts. In the meantime, start brainstorming article ideas that can ignite a little controversy in your market.

P.S.  Don’t forget to Read My Free Mini Guide on “How to Twitter Effectively ” By Clicking Here

Viral Tweets , Viral Marketing Product Is an Easy Way to Gain New Clients

People look around for good marketing tools to help spread the word about what they do and the Twitter service is gaining a lot of momentum ground as one of the most popular ways to market your online business.

For those looking to gain more clients, Twitter is an awesome way to do so. The best part is that it really isn’t all that hard and doesn’t take a ton of time or money to do so.

Go Viral With This Twitter Marketing Software!

Maybe you just want to reach more people, or perhaps you are in a situation where you want to make sure that the people around you understand what it is you do in order to help them decide if they can use your product or services. In any case, have a look at the growing popularity of Twitter.

A combination of a chat or instant messaging service and a blog, Twitter is a great way to gain a broader audience. Simply by being yourself and showing other what it is you do via tweets (messages) or from word of mouth from current customers, you stand the chance of gaining more clients.

The thing about Twitter is that the abbreviated length can do you a great service. You have the chance to convey the information that you need to get across without being too wordy or having potential clients get distracted while looking at your website. Because of this short and to the point way of communicating you have the ability to pique your potential client’s interest so that they will click your link to learn more. Sending them back to your website to learn more about you, the service you provide or the product you sell is what you’re after here.

You also have the ability to send potential clients to specific areas of your website in order to find the information they need. This will save them time and that’s always a plus. They want specific information and if you can give it to them with a few words and a link to the direct page on your site with this information, they will love you for it. For instance, if you’re a service provider, the next time someone asks you what your rates are, you can send them directly to your rates page to find the answers they need immediately.

After you’ve been on Twitter for awhile you will start to see the word of mouth concept flying around everywhere. If one of your current customers is a member of Twitter and you’ve just returned an awesome project to them, especially if they happen to be chatting on Twitter when they get the email, they will more than likely sing your praises to their followers. Twitter has quickly become a place where many business owners go to ask for recommendations of service providers for certain tasks they need completed. You’ll even find some businesses recruiting writers, web designers, blog installers and more when they need something done. Twitter has a viral nature and quickly your name and what you do can be passed on to many people.

If you contribute to conversations and let people know you are out there, you will find that your tweets as well as your website URL will be passed around and shared. Make sure that you take advantage of this positive way to get your name out there. Many people use Twitter, and you’ll find that this familiarity is one thing that can help you distinguish yourself from the herd.

Get the Twitter VIral Marketing Software Now Free!

Freshnets has did again and just released a sister niche site that compliments and caters to twitter twetter’s. Twitter Web’s if you are wondering is a web graphic company that produces custom twitter backgrounds for your tweets. Twitter is the new social media frenzy and is more than likely going to be around for quiet some time and not just some fad that goes away. That is why if you twitter like I do then you will want to create a social environment that is custom and reflects your own personal style.

Because that is what twitter and social networking is all about so that we can connect on a personal level and show people who we are. The only way that you are to connect on a social networking level is to be open and reveal who you are . Twitter webs does this perfectly and will allow you to express your creative side while at the same time give a huge boost to your social networking efforts.

Reasons Twitter is a dominant Marketing Tool

Social networking is on the rise and one of the greatest quickest tools you can use in getting exposure for your site. It is a great way to get quick traffic to your site and build a loyal following of followers to you.

Whether you are just getting started with an online business or you have been around for a while and looking for a new way to network, have a look at Twitter. Here are 5 reasons Twitter is a powerful marketing tool for online business owners like you.

1. It’s Short, Sweet & To the Point
Have you ever heard the phrase, less is more? You’ll find that one of the best things about Twitter is that it keeps all messages very short and sweet. You’ll have to give your customers and clients the gist of what is going on in short tweets (messages similar to instant messages) that allow their interest to be piqued in such a way as to make them investigate further.

2. Urgency
Much like a blog or an RSS feed, you can get access to the people that use Twitter regularly. This is like making sure that you can reach them no matter where they are, and you will find that this is very important when you want to make marketing one of your biggest priorities. You are making sure that they have all of the latest updates to what you are doing and what’s going on by simply sending a tweet post their way.

3. Everyone’s Twittering and Customer Loyalty
In many ways, Twitter is a social program more than it is a marketing one, and you’ll find that using Twitter can help you feel a great deal closer to your client base and others in your online community. If you are looking to make sure that they see you as a person rather than as simply a company or service, you’ll find that Twitter encourages them to think of you as someone they can get to know. This can be very important when it comes to establishing a customer base and customer loyalty.

4. You are in the Now!
Remember that it goes both ways; you can put information out on Twitter and you can also learn a lot too. By following others Twitter accounts, especially if it looks like they have a lot to offer, you can keep in the know about various products, services, and other happenings online. This can be a great way to keep an eye on what is going on in order to keep yourself in the know of your industry.

5. Make Them Laugh
You can also use Twitter to tease people a little bit, in a fun way, of course! When you use Twitter, you have to keep your messages short, and in many ways, a little mysterious. Pique their interest, joke around, and you’ll find that you gain a lot more followers and hopefully website traffic and customers as a result.

Be warned, just as with any other social networking site, Twitter can quickly become addicting if you let it. Don’t go overboard and get so involved in all the tweeting that it takes away from your intended purpose (Social Marketing and Networking). Used wisely Twitter can be a great and powerful marketing tool to help create online business success for the long run

Part two on USING TWITTER.