Welcome back!

Brett Burky is someone that I met on Facebook and we live in the Same Town! How about that. He shows you how to extend your Social network on Facebook with these 5 simple little tips.

Those tips include:

1. Look into your current network in invite them as friends – send them a message.
2. Join organizations and groups – answer questions to gain credibility
3. Answer updates
4. Invite people on other social networks to friend them and invite them over
5. Do physical networking and join some offline networking groups!

Awesome Information to have and use to your own advantage, so take the information and get some friends.

Let me know what you think about the video with a comment below.

Social Marketing for Beginners

People have been talking about social marketing for about two years. There’s so much involved with social marketing that if you’re a beginner, you may be overwhelmed. These ideas will help get you up to speed on social marketing and tell you how you can use it for your own online business.

Instead of trying to use all of these tips at once, take one or two and master them before trying to add another. By taking your time in adding additional social marketing areas, you will be able to tell if your efforts in the two you’ve chosen are actually generating more traffic to your website or more sales for your business.

1. Twitter is one of the fastest growing social media outlets on the internet. If you’re not familiar with it, you’ll want to get familiar. This is a micro-blogging platform that allows you to type 140 characters at a time which is seen by everyone who “follows” you. You can use Twitter in any number of ways including sending people URLs for your website or with your affiliate link.

2. Squidoo Lenses are another great way to get traffic to your website. The format is easy to learn so there’s really no reason not to give it a try. Read the tutorial for Squidoo and then browse around the various pages; you’ll be amazed at what you can do with them.

3. Create a blog and update it regularly. Make it easy for your visitors to contact you or leave comments. In this way, you allow them to ask questions, comment on your blog post, or reach you if they have suggestions.

4. Concentrate on helping others rather than merely driving traffic to your own website. Be sure you provide something of value no matter what social marketing platform you use. You may even want to offer a free ebook or product that will meet your target market’s needs and you’ll benefit in the process.

5. Visit other people’s blogs and leave comments, particularly if they’re in your niche. Be sure to be polite and sincere in what you say and that you’re adding something of value rather than commenting on how nice their blog looks.

6. When you set up your own blog, be sure to include tools so visitors can Digg what you have to say, vote for the post being Del.icio.us, or telling others they Reddit. Use plug-ins that you add to your blog that will include buttons for all of these, as well as many other, social bookmarking sites.

7. Share the love. Don’t be afraid to let others know about blogs or websites that you frequent without worrying about getting something in return.

8. Join micro-communities as long as they pertain to your business. Online forums can be considered micro-communities as well as these examples: gardenweb.com, care2.com, and education.com. Be sure to offer relevant comments and pay attention to what others on these sites are talking about.

9. Don’t be afraid to ask for feedback. Ask visitors what they would like to see on your site or how you can improve it. Try something new and then ask for opinions. If someone gives a suggestion or comment, be sure to thank them and seriously consider their suggestion.

10. Include links to all of your social networking profiles on your website. For example, if you have a Facebook and a Twitter page, provide links to your profiles on your website so web visitors can follow you.

Social networking is an effective tool to build a community, and in this day and age that’s the key to building a sustainable and profitable business. Social marketing can be time consuming and addictive. Don’t forget to spend time doing what brings income to you rather than merely spending time with social marketing. However, that being said, do give it a try. It can do your business a world of good!

How To Use Social Networking To Boost Site Exposure Part:ONE

In the beginning, there were search engines. Some, like Google, chose the minimalist approach of delivering only search results to their users (though that has changed dramatically in recent years). Others like MSN and Yahoo! took a completely different path.

They chose to provide their users with a menu of options, including chat features, maps, weather, and a plethora of other tools. For online marketers and site operators, they’re considered one of the most effective resources for free exposure and traffic.

During the past few years, a new phenomenon has emerged: social networking. Websites such as MySpace, Facebook, and LinkedIn connect people into broader bands of like-minded networks. In so doing, they threaten to usurp the role of the search engines.

Today, we’re going to briefly explore how the social networking trend gained momentum so quickly. I’ll explain how savvy marketers are using the social media sites as one of their newest marketing strategies. Finally, I’ll describe a few tools that will allow you to leverage these sites for increased exposure to your own.

Rise Of Social Networking

Despite what a lot of marketers believe, online social networking has actually existed for over a decade. Arguably, it began when Classmates.com launched in 1995. Over the next few years, they were followed by Six Degrees Of Separation, Circle Of Friends, and Friendster. MySpace transformed the field when it launched in 2003. The following year, Facebook was founded.

The power behind these social networking sites – and the potential they hold for online marketers – lies in their ability to aggregate targeted sects of the public. Not only can these diverse audiences be segmented based upon demographics, shared interests, and other aspects, but they represent connected communities.

It didn’t take long for marketers to notice the potential.

Basics Of Social Networking Marketing

Marketing on social media sites requires a subtle, rather than aggressively promotional, approach. Remember, we’re not talking about spending thousands of dollars on media banner buys that canvas MySpace. You can do that on any online property. The true value of social networking sites lies in the communities in which you immerse yourself and the potential reach they represent.

It’s a matter of establishing yourself as an authority in your field, adding value to the community, and directing those who are in your network to your websites.

For example, let’s assume that you manage a website that sells parts and accessories for Ford Mustangs. You’ll have no trouble finding a social networking community that is filled with Mustang enthusiasts. If you brashly promote your site and products, you’ll lose the community’s attention and likely gain their derision. However, if you answer questions for others, provide short tutorials, and even informative videos, you’ll be considered a valued resource.

Your profile on the social media properties should include links to your site (in this case, your Ford Mustang site). As your perceived value within the social networking community rises, more people will read your profile and visit your site.

In other words, social networking is about creating relationships with those in your market. That means you’ll need to stay active and connected within the community.

Tools Of The Trade

As the options and features for each social media site have expanded, a number of tools have been designed that can help you harness them. An in-depth look at each of these tools is beyond the scope of today’s post, of course. But, I’ll introduce you to a few of the applications that have been developed for Facebook:

Facebook Beacon: This tool will automatically link to your website from other Facebook members’ profile pages when they buy something from you.

FeedBurner: FeedBurner has been around for years. This is a tool created specifically for Facebook users. By installing it onto your profile, it will update every time you post to your website’s blog.

QOOP: You can use this application to transfer the pictures on your Facebook profile to posters, t-shirts, coffee mugs, and other items that promote your business or site.

Getting Started With Social Networking

It’s worth emphasizing that marketing on social media sites should be one part of a larger strategy. It should blend in with your search engine optimization strategies; it should support your video marketing, which we discussed recently; and it should help build your affiliate base (if you’re taking that route).

To get started, choose a platform that offers exposure to your targeted audience. Depending upon your product or website, you might be better served by focusing upon MySpace rather than Facebook. Next, set aside the time (or pay someone else) to create a significant amount of content or useful tools directed at the community you’re targeting. Then, get involved in the community by becoming a valued resource in your field.

Marketing on social media sites is about prying open different points of access to your audience. If you follow the tips I’ve just given you, you’ll enjoy additional exposure for your site, a boost in opt-ins, and increased sales.