Internet Marketing Show #12

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Shannon Yelland of sitemashers seed the web is joining us to discuss their new revolutionary software called sitemasher. Sitemasher is a brand new program that is in beta right and soon to be released to the public.

If you are new to web design and internet marketing and would like to have something that combines all features in one. Then sitemasher is something you might want to take a look at. Filled with tons of capabilities such as search engine optimization, content management, and web design all from the dashboard this is a great software that will put newcomers on the way to success very quickly.

For more information on about the program see sitemasher.

Moms affiliate expo recordings.

Affiliate commotion and Free webinar on promoting your business with teleseminars.

How to get High Search Engine Rankings

How to get Top search engine rankings in the search engines.

Ranking high in the search engines is the most sought out goal of everyone that begins a website. To rank high and have traffic coming to your site for particular niched keywords is the goal and the desired effect of all sites no matter the topic. All sites want to reach the maximum effect exposure and profit.

Many however build websites too quickly with out any planning of a web plan as I would call it. To help them achieve the one goal that they seek. High search engine rankings combined with high search engine traffic. To achieve the desired the result in a short amount of time and not years or even year then you need to follow the steps that I am about to lay out.

I have enough websites to know that with proper search engine optimization and a little bit of research before you even begin your site can bring about a huge help in organic search engine traffic over time.

Many of the techniques that I use are used by many on their websites, however many don’t use them in a particular order. In which I am encouraging you to do once you build your site then you will have a highly effective website optimization plan.

You might ask well what are these tips and tools that I use.

First before you begin your site your site you need to know exactly what it is that you are trying to convey or sell. What is your purpose for the site, and the reason of why you even want a website.

Second once you realize what are going to do, you need to do market research and search out other websites that are doing the same thing you are doing and look for the high rankings ones and the ones that are niched a little more. See what they are doing and how you can be different. Learn from them and study how their site compares to the smaller ones listed in the same niche. Contrast and compare so that you can see exactly what will help you to rank high and what to avoid along with what will make you different.

Third once you complete your market research to even see if what you have is something that people even want to know about, because you do not want to have site that no one is even searching for right….. You need to complete keyword research. Find out exactly what keywords are ranking high in the area that are trying to build a site and keep these keywords handy because you will use them in your following steps.

Fourth choose a domain name based on the keywords that are ranking high for whatever it is that you are trying to sell or convey. For example poodle.com are poodleblogs.com is a longer one, but a little more niched and will give you a quicker chance of getting those high rankings. Since, you have poodle as the main keyword name then a subtopic which is something a little more unique then just poodle.

Fifth build your site using a content management system such as wordpress or blogger although I prefer blogger over all the others any day. Invest in the time or money to have a professional site set up for you with all the great seo plugin’s and that will help give you a quick start in website optimization.

Sixth use the keywords that you had earlier and build content around your site “articles” at least 30 to start off with - to give your blog a boost in traffic. Submit them to article directories and see if you can guest blog with a link intact on other similar sites.

Seventh place your site in web directories, blog directories, and use social media to give yourself a huge boost. Such as twitter, Squidoo and facebook.

Eventually over the next couple of months with continued effort of placing related content in your niche and linking to sites with links back to your site from sites in the same field. You will see a growth of traffic and the high ranking coming in that you wanted.

To learn more about website optimization or search engine optimization visit here.

Online Media Publicity

Press Release Mis-steps – What you don’t know can make all the difference
By Patrysha Korchinski

As a publicist, my job is to help my clients get media coverage. The tool I use most often on their behalf is the simple, but highly effective, press release. What I do isn’t rocket science; seeking publicity can be an in-house job for most small business owners.

Press releases can seem like a panacea for small business owners. The prospect of getting free publicity in exchange for a couple of hours of writing and submitting a 400 word release seems like a great deal. And on the surface – it is a great deal.

The publicity generated from one release picked up by a major media outlet can increase awareness and sales with a far greater impact than buying advertising in the same outlet.

Under the surface though, lurk thousand of disappointed publicity seekers who for one reason or another did not get the coverage they desired.

I used to believe that the reasons for the failed attempts lay mostly, if not entirely, on the message within the release.

The headline wasn’t strong enough
It read like a sales pitch rather than news
The subject wasn’t newsworthy

While those are definitely factors that will get your press release a one-way ticket to the circular file, most serious business owners I’ve met don’t fall victim to these mistakes. They took the time to craft newsworthy releases that were topical, relevant and well-written. They had the initiative to create a targeted media list to submit to – and yet still they struggled to get coverage.

What was going on?

It was only when I dug deeper and examined other aspects of their failed efforts that a few trends began to emerge. There are factors in press release pick up that the professional publicist innately utilizes for the benefit of their clients that most small business owners just aren’t aware of.

The timing of your submission is one component that is often to blame for poor results. You see, each media outlet has what is called a lead time. This is how far in advance they need to start working on stories that will eventually appear. Magazines with a large circulation tend to have the longest lead times, often 9 months or longer. If you send out a release geared towards Christmas to a major magazine in November, you’ve missed your window of opportunity by eight months!
You don’t necessarily need a publicist to get over these hurdles, you just need to be aware of what hurdles exist. Overcoming them is usually a fairly simple matter. As I said before, getting media coverage is not rocket science. You can improve your odds significantly with a little fine tuning.

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For more tips on turning the odds in your favor, you’ll want to grab the free special report Click here.

Internet Marketing Diva show#11

I had the pleasure this week of speaking with Christine O’kelly of seo copywriter, to discuss her site and the awesome content packages she has to offer internet marketers and online business owners including web developers.

Christine offers packages which includes search engine optimized press releases along with seo articles and contest marketing packages and much more!! The show is filled with tons of great valuable information on optimizing your content and why it is important for the search engines.

So hang around and enjoy the show.

If you have not had the chance yet to sign up for my newsletter, you can do so so on the right hand side of the site.

Website Optimization

What Is Website Optimization?

SEO, is a term that is not relatively new, but it is not well understood either. People get confused between keyword phrases, spiders, and algorithmic. However, it is not a hard concept once you grasp it and begin to utilize the principles of Search Engine Optimization.

To put it plainly Search engine optimization is the process of improving traffic to a website from search engines like Google, Yahoo, via “natural search results for targeted key words. What one does, in essence, when it comes to website optimization, is optimize a web site by improving certain aspects of the site in order to boost the traffic received from search engines.

Bottom line Web Optimization is all about creating a quality site so that people locate your information on the web.

There are many techniques that can be used for your website marketing efforts to be successful. You will want to consider the use of keyword in your content, on your navigation bar, and other prominent places on your site. Another thing that is very important is quality content that is original and makes use of keyword terms. Building relevant links is yet another important aspect as well as making sure there are no bumps in your site that may cause a search engine to falter as it searches, or crawls, your site. If you apply the principles such as those mentioned and others, then you should do fairly well in your search engine ranking endeavors.

One very important key to successful SEO is to make sure that your site is presented early in the search results so that those searching find you faster. Usually the first three pages is where a searcher is able to locate what they are seeking. So again, the proper application of web site optimization principles is key to victory.

If you feel that you cannot accomplish the task of Search Engine Optimization, there are SEO experts available to help you create a site that will draw valuable traffic and increase you ROI (Return on Investment). Most of these experts will come from marketing standpoint and help you to understand your bottom line what must be done to optimize your site.

The concept of Website Seo can be a daunting to comprehend when you first get started. But once you learn the important terms and how to implement the principles the way towards traffic is something that  will return again and again.

To learn more abou SEO Techniques Visit Here!

Seo for the search engines- Yahoo!

Seo for the search engines- Yahoo!

As we covered in the first lesson on seo for the search engines Google, we covered many of the factors that would likely cause one to rank high in Google. Some of those search engine optimization factors include having good quality content on your site. Having great content is key for Google since they make up and send the most traffic to sites. It is the largest search engine and therefore should not be taken lightly. I always say when you do decide to optimize your site, optimize your site for Google first, then the others will fall into play.

However, when and if you do decide to optimize your site for yahoo, there are a few certain seo techniques that you should consider. For one we all know that the algorithms are constantly changing and many of the search engines look at keywords in the description tag, some the header tag and so on and so forth. With yahoo you can still be rest assured that keywords are a big element that comes into play when optimizing your site for them. As with Google who loves relevant links and quality on page factors. Yahoo loves keywords placed throughout the Meta tag, title tag, and description tag about your site and especially keywords in your domain name. This lets them know what your site is about and how and where to place your site.

But don’t be too quick to think that is all there is to ranking with yahoo, because it is not. Yahoo will not even find you’re unless it is listed and has links from other sites. Directories are big and known with yahoo; try to get your site listed in as many relevant niche directories as you can. And you will find your site being listed a whole lot quicker in yahoo and ranked a little higher also. Many people pay around 200.00 to 250.00 to have their site listed in the yahoo directories. Which in my opinion can help if you get listed, but there is no guarantee that you will even if you pay the money. So if you do decide to pay make sure you have a domain keyword rich website name.

One way to see what pages if you have any listed in yahoo is to do a search using:

site:www.yoursite.com

In the search engine browser. To see what pages yahoo sees linking to your page use

linkdomain://www.yoursite.com

Yahoo owns alltheweb and AltaVista so getting listed in them you are also likely to be listed in them as well. So focus on quality keyword page factors, and off page relevant directories listings.

PART ONE Google

Seo for Search Engines:Part one Google

Seo for Search Engines

Getting listed in the search engines is first main focus of any site owner, but getting listed in the search engines fast and in the right one can be time consuming. It takes a little research to know how to do it right to avoid the Google sandbox even if there is such a thing.

However, one thing you do need to know is that older websites can and most hold higher rank or superiority over newer websites, Especially in Google. So no matter how much you optimize your site to be better than your competitors with the right keywords and seo tips. Your older competition can seem do better than you for quite sometime unless you focus down more into a sub-niche. Then you can see results quicker, for example instead of “internet marketing” how about “internet marketing courses”.

The long- tail keyword can be used for domain name or even keywords throughout your site to bring in traffic quicker to your landing page. However, the focus of the article is to bring out how to get rankings in Google and correctly.

For one Google loves content and good linking structures. You need to make sure you have a natural linking strategy in place when it comes to Google. Just sending out the same articles to hundreds of directories is not going to cut it when it comes to Google. Most of the times they only give rank from a couple of directories anyhow to avoid duplicate content issues. So even if you do get the links it is best to just keep your links coming form article marketing down to about 20% of your marketing campaign.

The next thing you need to do is to purchase links from niche related directories in your field and optimize your pages for the correct related keywords you are trying to target.

One quick tip is offer on your site a reciprocal link exchange for other site owners to publish your article on their site.

Google loves great content and a natural link building structure, If you can build this naturally and quickly then kudos’ to you. Because no matter if your site is new a good natural link strategy and constant good content you can expect to see rankings pretty quickly.

Stay tuned for part two: yahoo

Inexpensive Ways to improve your Google ranking.

In conclusion to the most recent post here is a short little audio on search engine optimization. That will enhance and stress the most important issues for improving your Google ranking. Many of these techniques are minor and should be practiced as soon as possible if not already implemented into your search engine optimization campaign. So for those that are more visually inclined I hope you enjoy!!

The SEO Book

http://tools.seobook.com/keyword-tools/seobook/

http://www.dmoz.org/

Search Engine Optimization made easy!

Search engine optimization is something that is not rocket science and can easily be learned if you are willing to put in the time. Even though I feel that there is not much time at all, because a lot of it can be learned over a short period of time, basically through normal research.

Optimization for one site is just setting up the site in a way that makes it easy for search engine spiders to crawl and find your web site. You may be wondering what exactly a spider is. Well a spider is a tool many of search engines use such as Msn, Google, and yahoo to examine web pages one by one to make sure they have relevant content and html coding that is favorable to finding the sites and then allowing them to be shown to online internet users.

To make sure that your site is search engine friendly you need to make sure you take a few great key issues into consideration.

Keywords: is the first issue you need to look at and complete first. Research keywords that are favorable to you target market. Use the words that are searched for the most along with some long tail keywords, which should give you good rankings.  You can find many of these tools by using free resources such a trellion, which is my favorite and it will give you a head start. Then place those keywords in the header, in beginning of your site content and use them in your domain name.

HTML coding: Make sure the coding of your website is completed by a professional, if you have no experience and want to get started right away. Although basic coding is easy to be learned. You need to make sure that many of your Meta descriptions, Meta keywords, title tag, alt tags, and anchor texts contain a good amount of keywords. This can easily be completed using your html editor. You can view the code for your site by selecting view from the page menu and then page source.

Use Sitemaps: Sitemaps help search engines easily read what you site is about and helps them to navigate your site easier along with getting it indexed quicker. Make sure to use keyword rich description also in this area.

Well there you go a couple of great search engine optimization tips to get you headed to a great start.