WordPress Seo tips to save the day!

WordPress offers their users many different plugins that can increase their visibility and presence on the Internet. However, even using this platform there are still a few key rules to search engine optimization that every website owner should know and implement.

1.Watch Your Titles -

Front running words receive the most attention in a search string. Also, research shows that the typical user reads a search result page from top to bottom, then left to right. The closer your keywords are to the beginning of your title, the more weight and attention they will receive in a search.

2.Increase Your Speed -

Have you ever noticed that the links in the beginning of a search engine result load faster than those near the end? This is because search engines weigh the length of time it takes a site to load in their crawling for matches. Increase your site’s loading speed by removing un-needed code, slacking down on the video, increasing cache speed, etc.

I have a post on essential wordpress plugins you can’t live with out here!

3.Tag and Connect -

Do you have related articles on other blogs or sites? By tagging each of the posts with the same or similar keywords, you increase your web presence. Also, since pages are weighted heavier than posts, consider creating a page that links all the similar articles or blogs together with a “Read More”, or similar link at the bottom of the page.

4.Keep Your Traffic -

While sidebars are an attractive way to lure readers to your site, by offering them a link and presence; they actually can hurt more than they can help. Links out of your site mean just that; the opportunity for your reader to leave and not browse your site further.

These tips will enhance your site presence using any website platform. The advantage of WordPress is that it supports several functionality s  that other platforms do not, including optimized descriptions, tagging, related posts, and defining titles. It provides ease of use, allowing the small business owner to customize their site and build an online business presence through search engine optimization without having to spend tons of time learning the ins and outs of SEO or hiring someone else to do it.

P.S I highly Recommend you take a look at Remarkabloggers “WordPress Seo Secrets” For a complete explanation on optimizing your wordpress blog.

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3 SEO Mistakes That Can Penalize Your Site’s Rankings

Even with the explosive growth of Twitter, Facebook, and other social networking sites, search engines continue to drive an enormous volume of targeted traffic. If you can harness that traffic and direct it to the right places, you’ll increase your clicks, sales, and profit. Thousands of marketers are using search engine optimization strategies to squeeze 6-figure incomes – and sometimes, much more – from their online businesses. You can do the same.

Having said that, there are several SEO tripwires that can ensnare you and lead to ranking penalties. Once your sites become penalized, you’ll fight an uphill battle to recover your organic positions. Today, I’ll help you avoid three of the most damaging SEO mistakes I see others making.

#1 – Aggressive Interlinking Between Your Sites

Inbound links are important. They help lift your pages higher in Google’s index for your keywords. The problem is that many online marketers become overzealous in building those links. They’ll purchase dozens of domains, place them on the same server (and even the same IP!), and aggressively interlink them.

Google views this strategy as an attempt to “game” their algorithm. That’s dangerous. They’re a multi-billion dollar company with shareholders. They will do whatever is necessary to protect their organic listings from those who are trying to “game” them.

A few relevant links between thematically-related sites are valuable. Aggressive interlinking between them can lead to a ranking penalty.

#2 – Over-optimization Of Your Core Keywords

Placing your main keywords into your title tags, H1 tags, and throughout your pages’ content is a critical piece of search engine optimization. So too, is putting your keywords into the anchor text of your inbound links. However, if you over-optimize your pages, your entire site can be penalized by Google (and possibly, Yahoo! as their algorithm evolves).

Unfortunately, the organic search algorithms remain hidden from the public. That means there’s no definite optimization line in the sand across which you know you cannot step. If there were, everyone would know how to perfectly optimize their sites for the search engines.

Here’s my advice: continue placing your core keywords within your titles and H1 tags. Seed your keywords throughout your content, but worry less about matching a particular density. Off-page, build your inbound links with varying anchor text. The last thing you want is to have your entire inbound link profile featuring the same anchor. That raises a red flag at Google.

For more in depth information on Inbound link building I recommend you read my SEO BOOK By Visiting here!

#3 – Unnatural Inbound Link Profile

Place yourself in Google’s shoes. A large portion of their organic ranking algorithm is devoted to links. They know millions of webmasters want higher rankings and will try to manipulate the algorithm to achieve them. The challenge (for Google) is to give ranking authority to sites that have a natural link profile while suppressing sites with an unnatural profile. So, how do you avoid building an unnatural inbound link profile?

I mentioned anchor text above; using the same anchor for every inbound link is unnatural. It raises a flag. If all of your links are reciprocal, that too, raises a flag. If every link pointing to your site is within footers, or points to your home page, your link profile will seem lopsided. If your site receives an explosion of inbound links, Google’s algorithm will likely find that odd. The more you can do to build a natural link profile, the better rankings you’ll enjoy over time.

SEO remains one of the best internet marketing strategies for driving targeted traffic. But, optimizing your sites for the search engines is no longer a simple science. It has become complex. That’s good news because your competitors are less willing – or unable – to do what is necessary to rank well.

Keep the mistakes I’ve described today in mind when optimizing your sites. In a future post, I’ll give you a few tips for further juicing your rankings.

P.S.

I hope that you found the information informative and if so I would love to hear if you have any questions.

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