Welcome back!

Leverage Twitter To Drive Traffic To Your Site

In a recent post, we briefly explored using the social networking landscape as a free internet marketing strategy. That post was a good primer to trigger your imagination. But, it is impossible to provide a comprehensive course on social media marketing within one post or article. Today, we’re going to focus exclusively on Twitter. The service is getting increased exposure in the broad media, which means it is quickly becoming a traffic juggernaut. Use the right approach on Twitter and you can bring that traffic to your site.

Here’s how…

Brainstorm A Controversial Article Idea

When Twitter first launched, it attracted a heavy tech-oriented population similar to Digg. These folks are usually the first adopters in any new technology, so it’s hardly surprising they gravitated toward Twitter. If you wanted to get their attention, you needed to create content that was both controversial and technical.

Times change quickly. Twitter has hit the mainstream with coverage on CNN, Time, and other popular media properties. That means anything you write that is controversial can potentially hit a sweet spot and attract traffic. Think about content that will polarize your market.

Install The Tweet This Wordpress Plugin

First, I recommend that you use a Wordpress blog to post your controversial articles. Not only does the architecture perfectly complement effective search engine optimization strategies, but some of the plugins will make your Twitter marketing much easier.

Download and install the “Tweet This” Wordpress plugin on your blog. It automatically loads a link at the end of each of your posts that allows your readers “re-tweet” them with a single click. If you’re using Twitter to drive traffic, I cannot overstate the importance of this plugin for your blog.

Let’s take a look at how your controversial article and the “Tweet This” plugin come together to attract attention, increase your traffic, and build momentum in your readership.

I highly recommend you read my Free Mini Guide on “How To Use Twitter Effectively” Here!

Triggering The Twitter Viral Effect

Suppose you’ve written a controversial article that is relevant to your market. For example, if you’re marketing to the baby parenting space, you might write a post about breastfeeding in public. If you maintain a political blog, you might write about immigration policy. Any position that polarizes the community within your market should work.

Once you create the content, post it on your blog. Then, “tweet” about it within your Twitter account. The more Twitter followers you have, the quicker bump in traffic you’ll enjoy (I’ll explain how to build your following in a future post). Similarly, the larger your blog readership, the faster your article will spread virally.

Encourage your blog readers to jump-start your post by clicking the “Tweet This” link at the end of it. Assuming many of them have a Twitter account, their re-tweets will get the ball rolling and increase your exposure. Some of their Twitter followers will visit your blog post and re-tweet it as well, creating a snowball effect. A few of them will also subscribe to your RSS feed, which paves the way for re-tweets on your future posts.

At this point, you’re already enjoying a traffic jump. However, imagine for a moment that one of the people in that chain owns a popular site that is read by tens of thousands of people. They enjoy – or hate – your controversial blog post enough to re-tweet on their Twitter account. I’ll leave the potential traffic numbers to your imagination (but, get a dedicated server to handle it).

We’re Only Scraping The Surface

Unless Twitter mysteriously implodes under its own momentum, the service is going to be around for a long time. We’ve barely scraped the surface on how to harness its power to bring traffic to your site. There’s plenty more to reveal, such as branding your Twitter account, adding gear, optimizing for Twitter search, and more. We’ll get to those items in upcoming posts. In the meantime, start brainstorming article ideas that can ignite a little controversy in your market.

P.S.  Don’t forget to Read My Free Mini Guide on “How to Twitter Effectively ” By Clicking Here

How to get Top search engine rankings in the search engines.

Ranking high in the search engines is the most sought out goal of everyone that begins a website. To rank high and have traffic coming to your site for particular niched keywords is the goal and the desired effect of all sites no matter the topic. All sites want to reach the maximum effect exposure and profit.

Many however build websites too quickly with out any planning of a web plan as I would call it. To help them achieve the one goal that they seek. High search engine rankings combined with high search engine traffic. To achieve the desired the result in a short amount of time and not years or even year then you need to follow the steps that I am about to lay out.

I have enough websites to know that with proper search engine optimization and a little bit of research before you even begin your site can bring about a huge help in organic search engine traffic over time.

Many of the techniques that I use are used by many on their websites, however many don’t use them in a particular order. In which I am encouraging you to do once you build your site then you will have a highly effective website optimization plan.

You might ask well what are these tips and tools that I use.

First before you begin your site your site you need to know exactly what it is that you are trying to convey or sell. What is your purpose for the site, and the reason of why you even want a website.

Second once you realize what are going to do, you need to do market research and search out other websites that are doing the same thing you are doing and look for the high rankings ones and the ones that are niched a little more. See what they are doing and how you can be different. Learn from them and study how their site compares to the smaller ones listed in the same niche. Contrast and compare so that you can see exactly what will help you to rank high and what to avoid along with what will make you different.

Third once you complete your market research to even see if what you have is something that people even want to know about, because you do not want to have site that no one is even searching for right….. You need to complete keyword research. Find out exactly what keywords are ranking high in the area that are trying to build a site and keep these keywords handy because you will use them in your following steps.

Fourth choose a domain name based on the keywords that are ranking high for whatever it is that you are trying to sell or convey. For example poodle.com are poodleblogs.com is a longer one, but a little more niched and will give you a quicker chance of getting those high rankings. Since, you have poodle as the main keyword name then a subtopic which is something a little more unique then just poodle.

Fifth build your site using a content management system such as wordpress or blogger although I prefer blogger over all the others any day. Invest in the time or money to have a professional site set up for you with all the great seo plugin’s and that will help give you a quick start in website optimization.

Sixth use the keywords that you had earlier and build content around your site “articles” at least 30 to start off with – to give your blog a boost in traffic. Submit them to article directories and see if you can guest blog with a link intact on other similar sites.

Seventh place your site in web directories, blog directories, and use social media to give yourself a huge boost. Such as twitter, Squidoo and facebook.

Eventually over the next couple of months with continued effort of placing related content in your niche and linking to sites with links back to your site from sites in the same field. You will see a growth of traffic and the high ranking coming in that you wanted.

To learn more about website optimization or search engine optimization visit here.