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How Kaizen Marketing Can Catapult Your Online Income

There has never been a better time to launch your online business. In fact, many of you have launched several of them, including membership sites, blogs, info-products, and sites that promote affiliate offers.

With the online resources and tools at your disposal, managing several businesses at once is easier than ever. Yet, I’d be willing to bet that many of you are not squeezing as much income from your online businesses as possible.

Today, we’re going to look at your business through the lens of kaizen marketing. Kaizen simply refers to continuous improvement. Toyota popularized it within their production lines decades ago, but in a moment, you’ll see how you can leverage kaizen marketing to dramatically increase your online income.

Setting The Stage

At Toyota, Kaizen was used to improve processes by getting rid of waste. If a worker in the plant knew how to do something more quickly without sacrificing quality, he was encouraged to do it and document it for others. Over time, thousands of tiny improvements led to higher levels of efficiency.

Think about that in the context of internet marketing, including the PPC and search engine optimization strategies you’re using. If you made one tiny improvement in a single area, it may not have a significant impact on your income. But, what if you made dozens of small improvements? Month after month, your clickthroughs would increase; your traffic would surge; your conversions would jump; your refunds would decline; your email lists would swell.

That’s kaizen marketing. And it can have a dramatic effect on the success of your online businesses. Below, I’ll describe how to use the concept within your search engine optimization and PPC campaigns.

Kaizen In Search Engine Optimization

Your goal with SEO is to rank your sites’ pages at the top of the search engines’ organic listings for your main keywords. The higher you rank, the more traffic you’ll drive to those pages. You can apply kaizen to your search engine optimization efforts to gradually increase the volume of traffic you receive.

For example, add two or three keywords to your list each week. If they warrant the time, create individual pages that focus specifically on those keywords. Then, build a few high-quality links to those pages. The key is to do these things incrementally. Over a month, you won’t notice a large jump in traffic, but each page represents a new stream of visitors. Three pages a week equals 156 pages in a year. As those pages climb the search engines’ rankings, your overall traffic volume will surge.

Kaizen In PPC Marketing

Kaizen is especially powerful in PPC marketing because there are countless opportunities to improve your results. Some PPC advertisers use the kaizen concept to generate hundreds of thousands of dollars in income each month. It doesn’t happen immediately; it happens gradually through making continuous improvements to their campaigns.

For example, they’ll methodically test ads against one another. If one ad outperforms the other by the smallest fraction, it becomes the new control. Then, the under-performing ad is eliminated and a new test is immediately performed. You can conduct this type of testing to identify the most profitable bid prices, ad positions, and landing pages.

Integrating Kaizen Marketing In Your Business

Let’s pull the lens back for a moment and consider the impact kaizen marketing can have on your online business. Suppose that you’re promoting your membership site through search engine optimization. Further suppose that you’re receiving 1,000 unique visitors each month with a conversion rate of 1% and an average subscriber lifetime of 4 months.

What would happen if you gradually increased the number of keywords that are driving traffic to your site to the point where you were receiving 2,000 visitors each month? What would happen if you improved your landing page and bumped your conversion rate to 1.2%? And what would happen if, through better service, content, or more interaction with your subscribers, you extended their lifetime to 6 months?

What would that do to your income over time? And imagine the growth you would see if you continued making small improvements on an ongoing basis.

That’s kaizen marketing. That’s how successful marketers slowly transform small online businesses into wildly profitable companies. It starts with one small improvement.

I was thinking today back to the time when I had such a hard time wrapping my head around all that Search engine Optimization Stuff and how much money I would have had to pay out, just to get good search engine rankings!

Well I said you know what to that and taught my self search engine optimization, I did not have the resources at the time to pay some huge corporation or even some person hundreds of dollars to just optimize just one page for me……….

If you want to know how to get High Search Engine Rankings then you Need to Read My resource here–Click Here.

Search engine Optimization involves being able to have your sites rank highly on the first pages for a specific key phrase or word.  It involves being able to give great content that is unique and at the same time is relevant enough to the online search.  In Return the Engines such as  Google, Ask, and Yahoo will give your pages top priority over your competition.

In order to do this you need to know exactly what goes into producing and making sites that are relevant enough that Google will want to place your pages first.

Some key things that you would want to look into to make your pages relevant are:

Keywords and Key phrases- keywords are the words your target market is searching for key phrases would be 2 or more of those key words together.

For example: keyword would be “dogs” and key phrase “dog training at home”

You can  find key words and key phrases by using the Google Free keyword tool

Wordtracker is main stream Favorite is one that I personally use and Recommend that You Do also Click here to See it in Action.  They Also offer a Free Trial With it.

Title Tags and Description Tags is another Basic Seo Method.

You should always give each page a specific title and  description. By doing this the search engines will know what your page is about and give you a higher ranking. Because once again we are trying to make our pages as relevant  as possible to the online search.

For example: In the picture Below I am using the All in one Seo Plugin for Wordpress. It will allow you to add

The Title, description and keyword tags to your pages with out having to mess with all that code and stuff.  You can get the All in one SEO Plugin here!

These two things can be used when you Really new to Seo would like to start seeing some measurable results over a period of time.

There Is A lot more that goes into SEO and that is why I made a special report about it.  My report will teach you Search engine optimization for dummies and will show you how to optimize each page. Build links to your site and get high ranking’s fast.

You Can the Report by Clicking Here!- Search Engine Optimization for Dummies

Some of the topics included in the report are:

An introduction to search engine optimization

A step-by-step guide to using keywords

How to blog for better business!

How to use social networking sites to increase traffic!

How to use content to bring the traffic to you!

Linking to increase Search Ranking!

How to choose the right domain name and host!

Site submission strategies!

How to make the most of your Marketing!

How to use Html and Site Maps!

And much much more!!!!!!!!!!!!!!!!

Take the time to Learn Seo You will Benefit in the long run.