How To Use Email Sequences To Drive Website Traffic

Though you may not like to think about it… most of the people who visit your site won’t come back regularly. Some won’t come back at all. No matter how compelling your content, no matter how low a price you’re offering, most people are hardwired to forget whatever is not directly in front of them. This is one of the main reasons why successful marketers are using email sequences. They realize that their readers, customers, and occasional visitors need to be prompted back to their sites.

There’s a science to creating email sequences that compel your audience to return to your site. The proven methods and techniques are beyond the scope of this post. We’ll explore them in more detail in the near future. Today, I’m going to clarify a few of the fundamental issues that prevent people from using email sequences.

Email Sequences Vs. Newsletters

First, I’ll explain the difference between email sequences and newsletters. Sequences are finite. They eventually end. You write them upfront, load them into your autoresponder, program the schedule, and they’re delivered without your intervention. Once your subscriber receives the last segment, the sequence stops. Newsletters require your ongoing effort. Whether weekly, biweekly, or monthly, you’ll need to write them until you decide to stop sending them.

So, which is better?

Ideally, you should use both. When visitors opt in, they should immediately first installment of your email sequence. That way, they won’t be forced to wait for your next newsletter. However, because your sequence will eventually end, you should also send a regular newsletter. It continues to build the relationship. Plus, by hitting your subscribers’ pressure points, you can send predictable surges of traffic back to your site.

Using Bait To Get The Opt-In

You’ve probably realized that it’s more difficult than ever to persuade your visitors to opt into anything that requires their email address. People are naturally protective of their email accounts. So, you’ll need to use bait. If you know your audience well, you’ll have already identified their marketing pressure points.

For example, imagine that you operate a site that sells golf clubs. One of your visitors’ pressure points might be a lack of confidence in buying the right club. You want them to opt-in to your email sequence in order to motivate them to return (otherwise, most of them will forget about your site). As bait for their email address, consider offering a short report titled, “7 Secrets You Must Know Before Buying The Right Golf Club.”

If your bait engages their marketing pressure point, it’ll be difficult for them to resist.

The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly—Using Only Email

Getting Them Back To Your Site

Remember, the purpose of your email sequence is to prompt the return of a motivated visitor. Being motivated can include wanting to buy your product, promote your product through your affiliate program, or even comment on your blog. If you write the installments in a way that engages their pressure points, you can expect your visitors to return ready to take action.

Does this mean that you should lay aside your search engine optimization strategies and other traffic-generating techniques? Absolutely not. I’ve mentioned this before: each of the methods that you’ll learn here converge into a traffic machine. Email sequences are merely one cog in the system. They’re one of many effective marketing strategies.

In the future, we’re going to explore sequences in much more detail. I’ll give you some ideas for creating your own sequence that will grab your visitors’ attention and get them to return to your site. Stay tuned.

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How to increase your profits with mailing lists is a must for anyone learning how to make a profit online. Opt-in boxes is what you should have on your web site and if optimized correctly. It can bring you a nice amount of ezine subscribers. That are willing to hear what you have to say and take your advice on recommendations. So make sure you always offer valuable web content since this is why they come to your site . Here is great article by my friend  Angela Wills to explain a little more.

5 Ways to Increase Your Profits With Mailing Lists by Angela Wills

Do you have a mailing list? When was the last time you had a look at how profitable the list is for you and made sure everything was up to date?

You’re likely one of the many people who’ve set up their list, got busy, and then forgot about it for a while. There are many things you can do right now to start making more money with your mailing list.

1. List Checkup – Go through every single message you have in your autoresponder series. This may take you a while to get through if you have a lot of messages set up, but it’s worth it.

Recently I switched my website format over to a wordpress site and deleted a lot of the pages from the other design. I had my autoresponder setup to refer to articles on my older site and with the update these were out of date and needed fixing, so I had to go back in and change the links. If your series of messages are too long and it’s just too much to handle by yourself hire a VA to help.

2. Opt-in Location – Do people know about your list? Don’t assume everyone will find you because you have an opt-in box in one or two locations on your website.

When setting up your list and describing it you’ll want to make sure that you deliver exactly what you offer then and beyond. A bullet-point list works well to let people know what your list offers without requiring too much of their attention to get them to read.

Many people make their list stand out by offering up a free ebook or report for signing up to the list. Other ideas are offer up an audio or a video. Whatever you offer make sure it is of high valuable and something that makes signing up for your list irresistible.

3. Add landing pages – You should be using double opt-ins to make sure your list has really requested to sign up. After the initial sign-up you will be able to direct them to a landing page. Make sure that landing page they come to grabs their attention and tells them to confirm, you could use something like this:

IMPORTANT: Please check your email inbox and confirm your subscription so that we can send you the information you requested.

Use that landing page to make an offer on your own product or offer an affiliate product. Or if you have a service based-business and want them to get to know you better then direct them to your articles page.

Once they confirm in their email you will be given another opportunity to create a specific landing page. Use that page to make another offer, or lead them to your website to read more information or articles.

You’ve got people’s attention once they get to your landing page and they HAVE to go somewhere once they’re done – it might as well be somewhere you can suggest to them so that you benefit from it.

4. Promote – Think of the places where you promote your list. Is it just in one little box on your website? There are many other places that you should be using to promote your mailing list.

Write articles that you submit to directories that have a bio leading to your opt-in page.
Make a special offer in your signature on forums (if they allow it)
Add a signature to your emails that tells people why they need to sign up for your list
Blog about your list and why they should join it

5. Contact as often as possible – You’ve heard this before but it’s time for a reminder. If your prospects don’t hear from you on a regular basis then they will forget about you and why the signed up in the first place.

How often you contact them will depend on what your list is about but it’s often said that you must be making contact at least once a month if you want to be remembered. Many topics will require you to contact your list once a week and this is perfectly acceptable to them because they asked for this information.

Angela Wills is a Virtual Assistant Specializing in Internet Marketing. Visit StarVA.com to grab your free report
‘How to Cut 10 Hours or More From Your Workweek’ now!

Article Source: http://www.ladypens.com

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Email Newsletters

As an online business owner, there are several keys to success. One of these keys is to have a email newsletter list and to provide that list with something of importance. A good way to do this is to offer a weekly, bi-weekly or monthly ezine with valuable information that they are need and want.

Building an ezine can be easy. There are important steps to take to ensure that you make a success of it. You will need to plan and know what you are getting into. Some of the things you must consider are, how many times you will send the ezine, again, weekly, bi-weekly or possibly monthly, what you will do to obtain subscribers, the type of content you will provide, and how you will actually send out the ezine.

Being consistent in sending out the ezine itself is important. The more often you get your information in front of your readers the better so a weekly list is most likely your best bet. You will want to set a day aside to create your email advertising as well as a specific day each week that the email newsletters will be sent out.

Though those are important decisions to consider and make, you will obviously need subscribers in order to have someone to send your newsletters out, so you will need a strategy for obtaining those subscribers. Offering a freebie on your website with a sign up box for your list is one of the best ways to do this. You can also create a sign up page that you can link to via your signature line and in the resource box of articles submission services that you distribute.

Next, you will need to determine the type of content that you will provide in your newsletters. Will the ezine be merely a list of tips each week, a way to provide updates from your business or will it include articles and recommended resources. This is up to you to decide and you may write the content yourself or hire a virtual assistant or ghostwriter to do it for you.

Finally, you will need a way to distribute the ezine. Most likely, your list will grow to be fairly large so it would be best to have a system in place that will send the emails for you automatically. There are online programs available such as auto responders and ezine directories that will help to make this task a breeze.

Following these steps and taking these actions can help you to ensure that you create an ezine that is successful and of value to you and your business.

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