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How To Use Email Sequences To Drive Website Traffic

Though you may not like to think about it… most of the people who visit your site won’t come back regularly. Some won’t come back at all. No matter how compelling your content, no matter how low a price you’re offering, most people are hardwired to forget whatever is not directly in front of them. This is one of the main reasons why successful marketers are using email sequences. They realize that their readers, customers, and occasional visitors need to be prompted back to their sites.

There’s a science to creating email sequences that compel your audience to return to your site. The proven methods and techniques are beyond the scope of this post. We’ll explore them in more detail in the near future. Today, I’m going to clarify a few of the fundamental issues that prevent people from using email sequences.

Email Sequences Vs. Newsletters

First, I’ll explain the difference between email sequences and newsletters. Sequences are finite. They eventually end. You write them upfront, load them into your autoresponder, program the schedule, and they’re delivered without your intervention. Once your subscriber receives the last segment, the sequence stops. Newsletters require your ongoing effort. Whether weekly, biweekly, or monthly, you’ll need to write them until you decide to stop sending them.

So, which is better?

Ideally, you should use both. When visitors opt in, they should immediately first installment of your email sequence. That way, they won’t be forced to wait for your next newsletter. However, because your sequence will eventually end, you should also send a regular newsletter. It continues to build the relationship. Plus, by hitting your subscribers’ pressure points, you can send predictable surges of traffic back to your site.

Using Bait To Get The Opt-In

You’ve probably realized that it’s more difficult than ever to persuade your visitors to opt into anything that requires their email address. People are naturally protective of their email accounts. So, you’ll need to use bait. If you know your audience well, you’ll have already identified their marketing pressure points.

For example, imagine that you operate a site that sells golf clubs. One of your visitors’ pressure points might be a lack of confidence in buying the right club. You want them to opt-in to your email sequence in order to motivate them to return (otherwise, most of them will forget about your site). As bait for their email address, consider offering a short report titled, “7 Secrets You Must Know Before Buying The Right Golf Club.”

If your bait engages their marketing pressure point, it’ll be difficult for them to resist.

The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly—Using Only Email

Getting Them Back To Your Site

Remember, the purpose of your email sequence is to prompt the return of a motivated visitor. Being motivated can include wanting to buy your product, promote your product through your affiliate program, or even comment on your blog. If you write the installments in a way that engages their pressure points, you can expect your visitors to return ready to take action.

Does this mean that you should lay aside your search engine optimization strategies and other traffic-generating techniques? Absolutely not. I’ve mentioned this before: each of the methods that you’ll learn here converge into a traffic machine. Email sequences are merely one cog in the system. They’re one of many effective marketing strategies.

In the future, we’re going to explore sequences in much more detail. I’ll give you some ideas for creating your own sequence that will grab your visitors’ attention and get them to return to your site. Stay tuned.

Shoestring Marketing – Online

Learning to make a living online is something that most online business owners try to achieve, however it is easier said than done. Most people when starting a online business or any business don’t have the funds in a excess to growth their business a constant rate.

Especially if you are working from home and need to budget your marketing strategies effectively.

Small business marketing can encompass many things form pay per click advertising to buying ads on related sites in your niche. However all this takes money and if not completed carefully and with great market research, you could end up spending more and not getting anything in return.

That is when Marketing on shoestring budget comes into play for the beginner internet marketer and online business owner.  Here are five things you can do for free to drive targeted traffic to your site and all for free.

-         Article Marketing is free and basically taking the time to write how to articles and general information about what you have to offer can be great information for those wanting what you have. Write and submit to article directories

-         Press releases have always been a great method to use for exposure for your business online and off. Using them online is great for seo and will bring you traffic. Some places to submit for free include http://www.1888pressrelease.com/ and http://www.24-7pressrelease.com/

-         Keyword Research is something many businesses fail to utilize for their business and the biggest mistake when it comes to a website. Competitive market research using the best keywords will bring you free organic traffic to your site on a constant basis.

-         Ecourses are an excellent way to give your target customers a way to learn about what you have to offer and gives you a way to stay in contact with them. By having them opt-in to get the information is a win win on both ends in the long run.

-         Directories listing are another great way to market your online site for free or basically pretty close to it. Since most directories only cost anywhere from a $1.00 to $200.00 for maximum listings. But I have used the free ones and have seen just as much traffic. However make sure you list your site in niched directories or directories pertaining to what your site is about.

These are all things that I have used in my marketing strategies, and continue to use since I know that It brings results.