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Short-Term Money Makers Versus Long-Term Businesses

Making money online is simple. Identify what people want, figure out a reliable way to reach them, and position yourself between them and the product.

The basic process of generating income is the same whether you’re launching Adsense sites, selling information products, promoting affiliate products, or managing membership sites. The opportunities you can leverage to make money online are only limited by your imagination.

Having said that, a lot of online entrepreneurs make a devastating mistake: they focus entirely on short-term money makers. To be sure, there’s a lot of money involved and its scent can be seductive. The problem is that such opportunities offer limited long-term potential. There are scores of people who have gone from making over $100,000 a month to scrambling to pay the mortgage.

Today, I’m going to make a quick case for exploiting short-term money makers. But, more importantly, I’m going to explain why you need to focus your time and effort on building long-term businesses.

The Case For Short-Term Money Makers

There will always be fads that offer the potential for a quick payday. If you can identify them and act quickly, you can make money – often, a lot of it. For example, PPC marketers immediately jumped onto the acai berry phenomenon, building keyword lists, designing landing pages, and creating ads for lucrative affiliate offers. Similarly, entire websites have been built around specific celebrities who dominate the popular media. Their owners use search engine optimization strategies to drive thousands of people to these sites each day.

The income from these short-term ventures can be staggering. The top affiliates are making hundreds of thousands of dollars each month. But, one day, the income will dry up completely. It’s already happening in the acai berry space. And it happens to nearly every short-term money maker.

Advantages Of Building Long-Term Assets

When you build an online business as a long-term asset, you insulate yourself from market volatility. The income generated from such assets is sustainable. It’s rarely buffeted by unpredictable legislation or haphazard media coverage.

For example, suppose you’re building an information product business in the dating and relationship space. It’s an evergreen market. It will outlast us all. Most online marketers might create an ebook or two, using free internet marketing methods and hoping for a quick burst of cash. In doing so, they waste an enormous opportunity that can produce sustainable income. There are a number of info-product businesses in the dating and relationship space that are generating high 6-figure – and in some cases, 7-figure – incomes for their owners. What’s more, they have been doing so for years.

That is the nature of long-term assets. Their income potential cannot be matched by short-term money makers.

Creating Your Exit Strategy

There is another important reason to focus your time and energy on creating long-term businesses: they can be easily sold. While money makers can generate high levels of income, they don’t fit well within an exit strategy. Their immediate inherent value is questionable. For example, acai berry websites have been selling for a measly 2 times monthly earnings, a pittance compared to the multiples paid for more sustainable businesses. In a year’s time, it’s doubtful whether those sites will even be able to attract that much.

At some point in the future, you’ll want to sell your business. Whether you want to retire or funnel the capital into other promising ventures, having that exit strategy is critical. But, it is practically impossible to plan your future exit from short-term money makers.

Here’s the bottom line: exploit money makers if you can identify them and act quickly. But, focus your effort on building long-term business assets. Years down the road, you’ll be glad you did.

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4 Secrets To Increasing Your Affiliates’ Sales Efforts

If you’re selling a product, you need to offer an affiliate program. Your affiliates can drive an enormous amount of motivated traffic to your website. Because you’re only paying them when they generate a sale (or 100 sales!), there’s no cost of producing the increased revenue. The problem is that most affiliates do not generate many sales. For example, you may have 500 affiliates, but only 10 of them are actively promoting your product. Today, I’m going to give you 4 secrets to motivating your affiliates to increase their sales efforts.

#1 – Offer Tiered Commissions

Give your productive affiliates a larger commission than those who have yet to generate a give level of sales. Not only does this build loyalty among your affiliate base, but it motivates unproductive affiliates to promote your product more actively. For example, imagine that you sell a DVD training course for $197. You might offer a 35% commission on your affiliates’ first 5 sales, 45% commission on the next 5 sales, and 60% on every sale they generate after that.

#2 – Hold Performance-Based Contests

Your affiliates are primarily motivated by money. You can spur them to immediate action by organizing a contest with cash prizes awarded based upon their sales. Here’s how it can work: Imagine that you’re selling a product for $47. You normally give your affiliates a 50% commission. However, for the next 10 days, you’ll offer a 60% commission. Plus, the affiliate who generates the highest number of sales during those 10 days will receive an additional $200 check.

Depending upon the size of your affiliate base, the jolt in activity can drive hundreds of extra sales for your product.

#3 – Give Them A Toolbox

The easier you can make your affiliates’ job, the more active they’ll be in promoting your product. This goes far beyond giving them e-book covers and banners. Provide a toolbox with promotional emails, pay-per-click keywords, and ads. Give them small PDF reports with their affiliate links embedded within that they can give freely to their audience. For affiliates using search engine optimization strategies, provide articles that are focused on your main keywords. The more tools you can provide them, the more likely they’ll send their audience to your website.

#4 – Organize A Launch

Entire training courses have been created to teach people how to effectively organize a product launch. It is one of the most powerful marketing strategies you can use. And the success of your launch is largely upon the shoulders of your affiliates. It begins with building a buzz about your product. At the same time, you need to be in constant contact with your affiliate base, letting them know about the date you’re planning to launch.

As the buzz around your product builds, so does the excitement in your affiliates. When you finally release your product, you give your affiliates the green light. I’ve seen such launches generate over 1,000 sales in the first 24 hours.

Free, Motivated Traffic

Your affiliates hold a potent key to generating large waves of free traffic that is motivated to make a buying decision. If you’re selling your own product and have yet to offer an affiliate program, you’re not harnessing your product’s sales potential. If you already offer a program, use the 4 tips above to jump start your affiliates’ sales efforts.

In the near future, I’ll explain how you can create ongoing momentum in your affiliates’ promotional activity. Stay tuned.

How to build passive income on the internet

Anyone and everyone that comes to the internet looking for a way of making money online mainly has the same intention of selling something physical or on eBay for example. as the only way to make money online. However few fail to realize that many online and a lot of internet marketer are making a full time income through passive income.

Well what is passive income you might ask?

Passive income is anyway to make money online that requires you to put in the work one time only through different methods and over time continually being able to see the fruits of all your hard work come from that one method. There are many ways online now to make passive income. And this is something that is great for anyone that does not have a lot time to invest in a product business and want to get started right away with something.

Building a passive income online however takes time and does require some work. So don’t think that if you throw up a site that they will come because it never works that way. It takes persistence and knowledge to know exactly what market you are going to promote and exactly what will sell.

To begin with there are quite a few ways to make passive income online in any market and some of the ways to do so include.

• Affiliate marketing- affiliate marketing includes selling other peoples products on your site w/ text links and mentions in your blogs posts and email etc to your subscriber base. This method does takes time however many have set up complete sites with nothing but mentions of other companies products for a commission.
• E-books- is another way of making a passive income online. Selling information online will always be around and people on internet are constantly searching for how to information. So why not create something that you are knowledgeable about and sell it .Of course you will need an ebook system to deliver them so I encourage you use wahmcart.
• Audios- many have online radio shows and podcast and promote teleseminars, so why not over time with the old shows and information that is still relevant. Package it all into a system or sell them one by one for the information in a complete system.
• Videos- are another way to make money online, if you can create videos and some sort how to tutorial and teaching material sell that information as a product or as a membership site.
• Membership sites – with only how to reports to great learning materials is a great passive way to build income over time.

So I encourage you take a look at your business no matter what it is and become a little creative and start a passive income business online.

FOR IMMEDIATE RELEASE / FOR RELEASE BEFORE 2008/ FOR RELEASE AFTER 2008

New E-book “Make Money Online with Info Products” Helps Work at home entrepreneurs and online internet marketers to find a niche and make money quickly.

Contact: Elizabeth Ashe

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Address: 6303 Yellowstone st

Phone: (407) 926-9466

Email: eashe1@cfl.rr.com

URL: http://www.makemoneyonlinediva.com

Orlando, fl – 07/08/2008 - Internet marketing Strategy Diva, An online internet marketing business teaching search engine optimization, and online marketing skills to new work at home individuals and internet marketers. Just recently released a new product that offers the skills and strategies it takes to make money online with information products.  Make money online with info products is a highly targeted and special teaching document that will take your marketing skills and making money online to a whole new level.

This e-book is for work at home individuals looking for a way to make money from home and internet marketing newbie’s. Who are looking to improve on their basic skills of making money in new and creative ways. Elizabeth Ashe owner of Internet Marketing Strategy Dive and Make money Online with Info Products comments”   Make money online with info products provides valuable insider information that will teach from the ground up and take your business to the next level.”

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The e-book is written by Elizabeth Ashe.  To learn more about internet marketing visit http://www.internetmarketinstrategydiva.com Founded in 2007, Internet Marketing Strategy diva is a virtual strategic internet marketing company that helps small business and new online marketers to establish an online results-oriented marketing program.