Dynamic Link Building Teleseminar

November 8, 2008 by Elizabeth  
Filed under Press Releases

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FOR IMMEDIATE RELEASE / FOR RELEASE BEFORE 2008/ FOR RELEASE AFTER 2008
Teleseminar Teaching “Dynamic linking building Strategies” To online Internet Marketers wanting to learn search engine 0ptimization.

Contact: Elizabeth Ashe
Company:http://www.internetmarektingstrategydiva.com
Address: 6303 Yellowstone st
Phone: (407) 926-9466
Email: eashe1@cfl.rr.com
URL: http://www.seoskillsunleashed.com/blog

ORLANDO, FL - 11/05/2008 - Internet marketing Strategy Diva, An online internet marketing business teaching search engine optimization, and online marketing skills to new work at home individuals and internet marketers. Is hosting a Teleseminar teaching internet marketers link building strategies on how to develop links to their site .Using her link building strategy is something that will bring highly targeted and special incoming traffic to your site or blog that is highly valuable.

This teleseminar is for those that are new to the internet, internet marketers and those wanting to increase their rank in the search engines. Elizabeth Ashe owner of Internet Marketing Strategy Diva and comments “Search engine optimization is something that needs to be learned and link building is one of the quickest ways to go about building rank in the search engines”. This link building teleseminar will provide valuable insider information that will teach from the ground up linking strategies and take your business to the next level.”

Highlights from “Dynamic Link Building Teleseminar” include:
• Strategies to get links to your site
• Valuable insider information on effective link building
• Free recording
• The importance of article marketing when it comes to links
• Press releases and blog comments

The Link building teleseminar is available at http://www.seoskillunleashed.com/blog To learn more about internet marketing visit http://www.internetmarketinstrategydiva.com Founded in 2007, Internet Marketing Strategy diva is a virtual strategic internet marketing company that helps small business and new online marketers to establish an online results-oriented marketing program.

How to Get Website Links

October 10, 2008 by Elizabeth  
Filed under Internet Marketing

How to Get Website Links

Creating a winning website can take a lot of work and dedication to your website. You have to be able to set up your content management system if you’re using one, come up with an attractive layout, have graphics done, and fill it with content. If it’s an ecommerce site, you’ll need to set up a shopping cart and add pictures and product descriptions

Marketing the site is next step, because visitors are not likely to stumble onto your site by accident. And even if they did, there’s no guarantee that they would be interested in what you have to offer. Search engine optimization can help you get listed in Google and the others, but you also need to get links coming in from other websites if you want visitors.

Here are some reasons why:

* Links from relevant websites will bring you click-through traffic. It stands to reason that if someone visits a website with subject matter that is related to yours, they will likely be interested in what you have to offer.

* Links from other websites are seen as endorsements. In most cases, webmasters link to other sites because they like them or find them useful. Even in the case of link exchanges, few webmasters will trade links with a site they dislike. So when people see your link on someone else’s site, it looks like a vote of confidence.

* If you have a blog, incoming web links can get you increased visibility on sites such as Technorati. Technorati is a popular blog search engine and directory that ranks blogs by authority, a number that is directly connected to incoming links.

* Website links can help you get better rankings in standard search engines. When other sites link to a page on your site using a given keyword as anchor text, it helps you rank higher for that keyword. And the number of html links you receive from other sites helps your overall search engine positioning in the search engines.

Getting Web Links

Getting links to your website isn’t as difficult as you might think.

Here are some ideas:

* Link to your site from your social networking profiles such as twitter and facebook, and add links to your forum signatures.

* If you have other sites, link to your new site from them and place links with in your content of your site. From your own web pages of course.

* If you have an email newsletter, announce your new site to subscribers. If they like your other sites, they will probably visit, and they might choose to link to the new site on their own.

* Ask Bloggers you know to review your site and offer some sort of incentive for them linking to you.

* Email owners of related sites and ask if they would like to exchange links.

Incoming links can help you get your website noticed, and they can cut down on the need for paid marketing. These links can bring you both traffic and traffic from the search engines.

How to Find Broken Links

October 8, 2008 by Elizabeth  
Filed under Marketing Articles

How to Find Broken links

A broken link, also known as a dead links and a URL links, is defined as a link which leads to an error page or a web page or server which is unavailable. While the occasional broken link may not seem like too much of a big deal all it takes is a single unchecked dead link to lose a customer.

A website visitor’s attention span is typically limited to about twenty seconds. If you can’t capture their attention in those first twenty seconds - click, they’re gone. They’re onto- your competition.

Now imagine you’ve done your job as a webmaster and captured the attention of a visitor. They’re reading your content and liking what they see. A link or button captures their attention, they click it and oops, there’s an error page. Some patient folks will go back to the page they were on and continue browsing however the majority will simply click away. You’ve lost them and any potential profits which may have been gleaned from their wallets.

Unfortunately most web site masters are completely unaware that their links are broken - dead. Many never even consider to check for broken links. What is an unaware webmaster to do?

Fortunately when there’s an issue on the internet, there are many people and companies who jump in to help you solve the problem. Dead links are no exception.

You can, of course, check all your links yourself. If you have a single page brochure site this is probably the best and most economical decision to make. You can click on each of your links on a monthly basis simply to make sure they’re still working. Perhaps you link to an order form, a map or even other websites. A few clicks and you’ll know whether your links are breathing or have kicked the bucket and need to be fixed.

However many websites have hundreds of pages, each with their own internal links. One broken link can break a very important chain. Checking a site like this manually can take way more time than you have. You could hire an administrative assistant to weed through page after page of links trusting that they’re not going to miss any or you can use one of the many dead link checkers available online. Most of these tools work by simply typing in your URL and generating a report. Depending on the size of your website this process can take anywhere from five seconds to five minutes, to find broken links. The result is a nice list of links to update.

Once you have a list of links to update, the sooner you can fix them the better. Remember, each dead link may be a lost customer. While it isn’t necessary to check for links weekly or even monthly it pays to schedule a quarterly broken link check into your calendar. All it takes is a few hot minutes and your website stays fresh and up to day.

How to build link Popularity

October 8, 2008 by Elizabeth  
Filed under Marketing Articles

How to build link Popularity by exchanging links.

Effective link building can offer website two main benefits. Incoming links increase your website traffic which of course means your conversions and sales increase. Incoming links also increase your search engine ranking because search engine spiders from all the search engines including MSN, Yahoo, and Google, all use incoming links as part of their ranking and indexing algorithm.

One of the most excellent and most popular ways to increase incoming links is to exchange links with other relevant and trustworthy websites. Relevancy and trustworthiness are both important not only to maintain and increase your own website integrity but also with search engine rankings. Links which come from websites which are relevant and trustworthy have more weight than non-relevant links.

So what is a relevant link? It’s a link which compliments or supplements your own site. It doesn’t compete with it. For example if you sell cloth diapers then a link from a site that sells nursing covers or an organic pillow company would be applicable. A link from a company that makes men’s shoes is not relevant to your site.

So now the big questions…how do you exchange links with a relevant site?

The first possibility is to contact the webmaster directly and ask if they will trade links with you. Make sure to follow through if they do link to you and check occasionally to make sure they’ve followed through with their end of the deal. It’s unprofessional to remove links after agreeing to however it does happen. Link strength can go down if the links are on the same page coming from each other. For example you have their link on the homepage and your link is on their home page. Try to have the links on different pages for Google to still count the link.

Another way to exchange links is to offer a link to us button on your website. Visitors can click on this button and receive html code for a variety of link types including text and banner. Make sure webmasters have a way to contact you to let you know they’ve linked to you so you can reciprocate.

If you’re approaching a webmaster to request a link exchange make sure you’ve done your homework and understand not only their website business but also the benefit of linking to you. Present it so they understand what’s in it for them. This is accomplished by understanding your target audience and theirs.

Be sure to also provide relevant data including daily website visitors and any visitor demographic information which may be applicable.

When handled correctly, link exchanges are a good way to increase your website traffic. Do your research, approach webmasters with a professional and thorough presentation, and follow through on your end of the agreement.

Search Engine Optimization For Ask

August 3, 2008 by Elizabeth  
Filed under Seo optimization

Optimizing your site for the web is one thing but optimizing your site to compete in each different search engine is another. We have already gone over the basics of optimizing your site for yahoo, and Google. Now what other huge sites could there be left to optimize for, you might ask.

Well Ask, of course is a major player as well when it comes to search traffic along with windows live lately and not to forget MSN. But right now we are going to cover some simple things that you could do to help raise your rankings in the search engine ASK.

Although it has not been around long and came in pretty late after all the other search engines it has still been able to hold its ground after much needed advertisements on TV and radio and print magazine features, So Ask has been able to carve its simple 3 letter image into the heads of online internet users.  And the one thing that you want for your site is for those users to be able to find your site, not only in Google and Yahoo but also in the smaller players as well like Ask.

To start with, Ask search engine optimization comes with the feel of being able to answer a question for their readership. They are looking for the how to information and the go to information when it comes to answering a question or solving a problem. Ask does not accept web site submissions but instead prefers to find your site through others linking to you.

Ask use what is called Expert Rank, an algorithm in which it places the importance of your site based on whether or not it is a hub or and authorities. Authority sites are those that are the leader in a community of similar sites teaching the same topic. One that has a whole lot of links pointing to them, Hub sites are those that are smaller in the same teaching community but has links pointing out to the larger authority sites. Ask puts sites in communities or clusters of sites and ranks them according to their importance or links. Not to say a hub will not rank high because many do, but in order for this to happen hub sites need at least some authorities sites linking back to them along with a natural progression of linking out to the higher sites.

Ask search engine is also pretty slow when it comes to indexing sites into there search engine, but the best thing to do Is work on getting links from those authorities sites by paying for links, or writing how to information that answers a question and list them in article directories. They do accept advertisements but if you pay for Google adwords your listing is also going to show in their advertisements.

So there you have it, the basic of seo for Ask, how to get indexed. Make sure if you missed part one on Search engine optimization for Google, and Yahoo. Just click on the links below.

Seo for Google

Seo for Yahoo