How Kaizen Marketing Can Catapult Your Online Income

There has never been a better time to launch your online business. In fact, many of you have launched several of them, including membership sites, blogs, info-products, and sites that promote affiliate offers.

With the online resources and tools at your disposal, managing several businesses at once is easier than ever. Yet, I’d be willing to bet that many of you are not squeezing as much income from your online businesses as possible.

Today, we’re going to look at your business through the lens of kaizen marketing. Kaizen simply refers to continuous improvement. Toyota popularized it within their production lines decades ago, but in a moment, you’ll see how you can leverage kaizen marketing to dramatically increase your online income.

Setting The Stage

At Toyota, Kaizen was used to improve processes by getting rid of waste. If a worker in the plant knew how to do something more quickly without sacrificing quality, he was encouraged to do it and document it for others. Over time, thousands of tiny improvements led to higher levels of efficiency.

Think about that in the context of internet marketing, including the PPC and search engine optimization strategies you’re using. If you made one tiny improvement in a single area, it may not have a significant impact on your income. But, what if you made dozens of small improvements? Month after month, your clickthroughs would increase; your traffic would surge; your conversions would jump; your refunds would decline; your email lists would swell.

That’s kaizen marketing. And it can have a dramatic effect on the success of your online businesses. Below, I’ll describe how to use the concept within your search engine optimization and PPC campaigns.

Kaizen In Search Engine Optimization

Your goal with SEO is to rank your sites’ pages at the top of the search engines’ organic listings for your main keywords. The higher you rank, the more traffic you’ll drive to those pages. You can apply kaizen to your search engine optimization efforts to gradually increase the volume of traffic you receive.

For example, add two or three keywords to your list each week. If they warrant the time, create individual pages that focus specifically on those keywords. Then, build a few high-quality links to those pages. The key is to do these things incrementally. Over a month, you won’t notice a large jump in traffic, but each page represents a new stream of visitors. Three pages a week equals 156 pages in a year. As those pages climb the search engines’ rankings, your overall traffic volume will surge.

Kaizen In PPC Marketing

Kaizen is especially powerful in PPC marketing because there are countless opportunities to improve your results. Some PPC advertisers use the kaizen concept to generate hundreds of thousands of dollars in income each month. It doesn’t happen immediately; it happens gradually through making continuous improvements to their campaigns.

For example, they’ll methodically test ads against one another. If one ad outperforms the other by the smallest fraction, it becomes the new control. Then, the under-performing ad is eliminated and a new test is immediately performed. You can conduct this type of testing to identify the most profitable bid prices, ad positions, and landing pages.

Integrating Kaizen Marketing In Your Business

Let’s pull the lens back for a moment and consider the impact kaizen marketing can have on your online business. Suppose that you’re promoting your membership site through search engine optimization. Further suppose that you’re receiving 1,000 unique visitors each month with a conversion rate of 1% and an average subscriber lifetime of 4 months.

What would happen if you gradually increased the number of keywords that are driving traffic to your site to the point where you were receiving 2,000 visitors each month? What would happen if you improved your landing page and bumped your conversion rate to 1.2%? And what would happen if, through better service, content, or more interaction with your subscribers, you extended their lifetime to 6 months?

What would that do to your income over time? And imagine the growth you would see if you continued making small improvements on an ongoing basis.

That’s kaizen marketing. That’s how successful marketers slowly transform small online businesses into wildly profitable companies. It starts with one small improvement.

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