Online Advertising
October 15, 2008 by Elizabeth
Filed under Affiliate Marketing
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How to Make the Most of Your Online Advertising
Mention the word “advertising” and it sends a shudder down many online business owners spine. In order to be successful with online advertising there must be a number of key elements. A winning advertisement will appeal to your target audience, it will be positioned in a place where they will see the advertisement and it will have a measurable outcome.
Make the most of your advertising by appealing to your target audience. To appeal to your target audience you must invest time doing some research. To understand your audience it’s important to know not only what their problems are but what their fears, desires, and passions are. This means demographic and psychographic analysis. You can do this through keyword research or asking surveys to your consumers.
Once you understand your audience then you can craft a compelling internet advertisement which will address their concerns, needs, and desires. A successful online advertisement doesn’t need to capture your audiences’ imagination and sell them your brand image. What it does need to do is capture their attention, make a compelling promise, back it up with some proof or credibility and then provide them some means to act - a measurable call to action. “Purchase now.” “Visit this site to claim your free report,”
The second phase of online making - the most of your advertising is by placing your advertisement in a location where your target audience will see it. This involves both research and trial and error on your part. Locate sites that are complimentary in your niche to advertise on. Consider what your customer might do before or after they make a purchase from you.
Also look to find out where your competition is advertising. If they’re advertising on certain sites then you know you may have success there too.
The closing element in making the most of your advertising is to make sure you can track and calculate results. The only way to know if your advertisement is hitting the mark is to make sure you have data to compare. One excellent way to make sure you have a call to action.
A call to action is a statement which tells your reader what to do next. It is the “call now,” “buy now,” or “grab your etc” command.
Couple that with the data from the number of people who have viewed the advertisement - this data is usually provided by the place you buy your advertising space - and you have a percentage to compare with other advertisements.
For example, if you place an advertisement in a internet marketing magazine with a readership of 100,000 and 500 people respond to the ad then you have a 5% response rate. Compare that to an ad that runs for 10 days on a website that has 10,000 views a day and 1000 click through or results in a 10% response rate. If the ads cost the same then you would likely repeat the website advertisement more frequently for a bigger return on investment.
Online advertising can be a huge way to build your income when it is approached strategically and you keep these factors for effective advertising tips on hand.
Internet Marketing Diva Show #13
October 8, 2008 by Elizabeth
Filed under Internet Marketing Podcast
Searching for profits Amanda Watlington joined us this week on the show to discuss her no nonsense approach to internet marketing. Everything was on the table in this show from blogging naturally and effectively to search engine optimization techniques. We all also covered her thoughts on article marketing and the new social media craze that has taken the online web owners by storm. With Amanda’s 20 year experience in web marketing I am sure you will have a new perspective looking at the internet.
Amanda Watlington was a pleasure to speak to and I am sure you will enjoy the show just as much as i did listening.I would love to hear your thoughts on this week show, so if you would like to you can leave a comment below.
Also don’t forget to join the Diva Affiliates Program!
Alice Seba’s Spring Coaching
September 16, 2008 by Elizabeth
Filed under Internet Marketing
Alice Seba’s Internet Marketing Spring Clean Up Coaching!
Do you ever feel like you’re working so hard in your online business, but the outcome isn’t changing to match all that effort?
It might just be time for some serious clean up and reorganize some things and throw some out.
We assemble and build, and then suddenly we’ve got all this virtual online real estate out there. Problem is, we aren’t quite sure what to do with it all or how to power our hard work for highest profitability.
Alice Seba has come up with the perfect solution and it’s called: “Spring Cleaning to Maximize the Profitability of Your Online Business.”
This isn’t some flimsy ebook or 10-minute video, but rather a 6-week intensive step-by-step coaching program. It’s designed to help you clean out all the extra stuff that you’ve accumulated, identify and make the most of what’s working in your business and planning for long-term success.
You’ll get to work directly with Alice week-by-week and apply these strategies directly to your own unique business. We’re not just talking theory here. You’re going to roll up your sleeves and get your hands dirty, but in a very good way!
See, I’m really excited about this because Alice is the real-deal. She speaks from true experience in her own successful online business.
If you could use some hands-on help with your Internet Marketing Spring Cleaning, get over to the coaching information page right away. Alice is only accepting 25 students and registration closes when full or right at start date. September 29 - whichever comes first.
Find out more and claim your spot now at:
How to Brand a Website.
September 12, 2008 by Elizabeth
Filed under Marketing Articles
Internet marketing in the online atmosphere is the key to success with any website no matter what business it is that you have. Establishing your self in your niche is one of the best things you can do to brand yourself on the web.
Branding yourself on the internet with your business is essential since this is what will help your traffic or followers to recognize you and remember who you are.
Think about it the entire world knows McDonalds and burger king. Why is this? It is because they have successfully branded themselves around the world. People know who they are by what they provide and there brand logo’s.
So even more, on the internet where the whole World Wide Web is watching also. You as an online business owner need to brand yourself or extinguish yourself on the internet where there are tons of other web sites probably trying to do the same the thing you are doing. That is where branding yourself comes into play and making yourself noticeable becomes even more important.
But how do you brand your online business?
Develop a presence- You need to know exactly what it is that you are trying to do online. What are you selling or trying to convey, what is your message - is what you need to ask yourself. You can not have a online internet business without having a clear idea of what your market is.
Establish your brand- you need to develop a company image and this involves setting up your website with a proper logo and whatever it is that you choose. Podcasting, coaching, selling e-books whatever it is that will set you apart from the other sites is what will brand your website.
Establish yourself as an expert- by building up your recognition, network on twitter and niche related forums. Blog about what you know and guest blog on other sites. Write small reports about your topic and make them viral. Write articles and submit them to directories. Start a podcast or interview people and place the content on your site.
Anything that you can do to make your presence known will help to establish yourself as an expert and brand your online internet business. This will increase traffic to your website and develop your company as a recognizable entity on the internet.
How to build a passive income Business
September 2, 2008 by Elizabeth
Filed under Affiliate Marketing
How to build passive income on the internet
Anyone and everyone that comes to the internet looking for a way of making money online mainly has the same intention of selling something physical or on eBay for example. as the only way to make money online. However few fail to realize that many online and a lot of internet marketer are making a full time income through passive income.
Well what is passive income you might ask?
Passive income is anyway to make money online that requires you to put in the work one time only through different methods and over time continually being able to see the fruits of all your hard work come from that one method. There are many ways online now to make passive income. And this is something that is great for anyone that does not have a lot time to invest in a product business and want to get started right away with something.
Building a passive income online however takes time and does require some work. So don’t think that if you throw up a site that they will come because it never works that way. It takes persistence and knowledge to know exactly what market you are going to promote and exactly what will sell.
To begin with there are quite a few ways to make passive income online in any market and some of the ways to do so include.
- Affiliate marketing- affiliate marketing includes selling other peoples products on your site w/ text links and mentions in your blogs posts and email etc to your subscriber base. This method does takes time however many have set up complete sites with nothing but mentions of other companies products for a commission.
- E-books- is another way of making a passive income online. Selling information online will always be around and people on internet are constantly searching for how to information. So why not create something that you are knowledgeable about and sell it .Of course you will need an ebook system to deliver them so I encourage you use wahmcart.
- Audios- many have online radio shows and podcast and promote teleseminars, so why not over time with the old shows and information that is still relevant. Package it all into a system or sell them one by one for the information in a complete system.
- Videos- are another way to make money online, if you can create videos and some sort how to tutorial and teaching material sell that information as a product or as a membership site.
- Membership sites - with only how to reports to great learning materials is a great passive way to build income over time.
So I encourage you take a look at your business no matter what it is and become a little creative and start a passive income business online.
Seo for Search Engines:Part one Google
July 24, 2008 by Elizabeth
Filed under Seo optimization
Seo for Search Engines
Getting listed in the search engines is first main focus of any site owner, but getting listed in the search engines fast and in the right one can be time consuming. It takes a little research to know how to do it right to avoid the Google sandbox even if there is such a thing.
However, one thing you do need to know is that older websites can and most hold higher rank or superiority over newer websites, Especially in Google. So no matter how much you optimize your site to be better than your competitors with the right keywords and seo tips. Your older competition can seem do better than you for quite sometime unless you focus down more into a sub-niche. Then you can see results quicker, for example instead of “internet marketing” how about “internet marketing courses”.
The long- tail keyword can be used for domain name or even keywords throughout your site to bring in traffic quicker to your landing page. However, the focus of the article is to bring out how to get rankings in Google and correctly.
For one Google loves content and good linking structures. You need to make sure you have a natural linking strategy in place when it comes to Google. Just sending out the same articles to hundreds of directories is not going to cut it when it comes to Google. Most of the times they only give rank from a couple of directories anyhow to avoid duplicate content issues. So even if you do get the links it is best to just keep your links coming form article marketing down to about 20% of your marketing campaign.
The next thing you need to do is to purchase links from niche related directories in your field and optimize your pages for the correct related keywords you are trying to target.
One quick tip is offer on your site a reciprocal link exchange for other site owners to publish your article on their site.
Google loves great content and a natural link building structure, If you can build this naturally and quickly then kudos’ to you. Because no matter if your site is new a good natural link strategy and constant good content you can expect to see rankings pretty quickly.
Stay tuned for part two: yahoo
Press Release - New Internet Marketing Podcast!
July 24, 2008 by Elizabeth
Filed under Press Releases
FOR IMMEDIATE RELEASE / FOR RELEASE BEFORE 2008/ FOR RELEASE AFTER 2008
Work From Mom Entrepreneur: Launches New Podcast offering advice on Internet Marketing and Blogging!
Contact: Elizabeth Ashe
Company: http://www.internetmarektingstrategydiva.com
Address: 6303 Yellowstone st
Phone: (407) 926-9466
Email: eashe1@cfl.rr.com
URL: http://www.internetmarketingstrategydiva.com
Orlando, Florida - Elizabeth Ashe a work from home mom and internet marketer. Recently just launched a new internet talk show teaching people how to promote and make money from the internet.
Internet Marketing also known as emarketing or online promotion is the self promotion of services or products on the internet. It can bring a low cost effective way of increasing traffic and gaining a loyal audience over a period of time.
Elizabeth Ashe started the “work from home - internet marketing” podcast. To teach anyone who wanted to work from home how to create creative ways of using search engine optimization , email marketing, Blogging, affiliate sales and ways to gain credibility in their niche more effectively.
Elizabeth Ashe says “As a work from home entrepreneur, we as consumers need and effective and easy way of increasing our online presence. This in the long run will increase our bottom line and bring us more traffic!”
As the internet becomes more advanced it is important that online internet marketers take time to learn and apply techniques used on the web. Listening to podcast’s is a great and speedy mobile way of learning on the go. Elizabeth Ashe encourages online entrepreneurs to apply and learn the new web 2.0 style of networking and self advertising as a great way to develop their business.
About: http://www.internetmarketingstrategydiva.com
Elizabeth Ashe is the owner of http://www.internetmarketingstrategydiva.com and would love to be able to teach others effective ways of working from home and how to grow their online business. To learn more about the podcast and Elizabeth Ashe visit http://www.internetmarketingstrategydiva.com
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