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Secrets About Membership Sites

Today, let’s continue talking about how you can make money with membership sites. You’ve probably noticed that membership sites and continuity programs have exploded in popularity. Sometimes, it seems as if marketer has one. There’s a good reason: they can drive a reliable income stream, month after month.

The problem is, very few marketers know how to truly maximize the revenue they generate from their membership sites. Driving people to your landing page and converting them to paid subscribers is one thing. And to be sure, the income stream can be very healthy if you do it correctly. But, there are secrets to dramatically increasing that income that are seldom talked about.

I’ll share three of them with you below.

#1 – Charge Higher Prices

Most membership site owners are shy about raising their subscription prices. They often convince themselves that if they charge more, their current subscribers will drop away while fewer visitors will come aboard. In reality, the more you charge, the greater value people will place on your content. There is a price ceiling, of course, based on your market. Options traders will pay far more than gardeners.

The key is to realize that people will nearly always pay more than you think for something they consider valuable. If you’re charging $7 a month for access to your membership site, subscribers will likely pay $17. If you’re charging $17, they’ll usually pay $27.

You’ll need to test the price level at which you’re generating the most revenue. Charging higher subscription rates may reduce the number of subscribers while catapulting your income. If you’re already operating a membership site, raise your prices for new subscribers while keeping rates level for your current subscribers. That will give you a great testing platform.

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#2 – Email More Frequently

If you don’t have an email list for potential subscribers, you should start one. If you already have a list, there’s a good chance you should be emailing it more frequently.

A lot of membership site owners are loathe to email their lists because they’re afraid subscribers will complain or unsubscribe. First, some might. That’s okay. There are a lot of people that would unsubscribe even if you emailed winning lottery numbers to them. Let them go.

Second, frequent emails will give subscribers a higher level of familiarity with you, your knowledge, and the value of your membership site. The more familiar they are, the more likely they will be to join your site.

Keep in mind that not every email needs to be a sales job. A quick tip or link to a related piece of content may be plenty. The key is to build the relationship. There’s nothing wrong with emailing your list every day, especially if you’re offering something of value. Those who don’t want to receive the emails will unsubscribe.

#3 – Give Them A Reason To Take Action

This is a copywriting rule that should be aggressively applied to your membership site. Regardless of how valuable your paid content is, you’ll need to give people an urgent reason to join. You could be offering the secret recipe to KFC’s special herbs and spices and many people will still refuse to budge without urgency.

There are several ways you can motivate your visitors and email subscribers to take action. You can use time-sensitive discounts (for example, “join in the next 48 hours for 30% off the normal monthly rate”). You can also offer a Special Report or similar product for a limited time. Another strategy is to open your membership site to new subscribers for a short window. Those who don’t act quickly enough are forced to wait until the next window.

Your prospects will always be tempted to procrastinate before joining. Giving them a sense of urgency solves that problem.

Creating your membership site and filling it with high-quality content is the easy part. Motivating people to join and maximizing your income stream is a little more difficult. There is such enormous potential to make money with membership sites that we’ll return to them again in the future.

P.S. Memberships sites are not that hard to create and I am making one as we speak,  be sure to click here to learn how to create your own —– Start A Membership Site.