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Tips For Using Email Sequences To Generate Income

Most marketers are not leveraging email sequences to their full potential. In their defense, there are myriad other ways to drive traffic and sales. For example, search engine optimization strategies, pay per click marketing, and social media optimization all offer powerful ways to reach your audience. But, they require ongoing tracking and maintenance; in the case of PPC advertising, there’s also an ongoing cost.

By contrast, email sequences can be automated. If your emails are targeted and compelling, they’ll deliver a  continuous stream of traffic that generates passive income. What’s more, the larger your lists grow, the more income you’ll generate. Here are two ideas for integrating email sequences into your current online business.

#1 – Driving Traffic To Adsense Sites

Adsense continues to be one of the easiest ways to generate passive income. However, the days of building a 20-page content site, submitting a few articles for links, and waiting for waves of search engine traffic are coming to an end. While your competitors struggle to maintain their lagging rankings, take the road less traveled. Design an email sequence for each of your Adsense sites.

Your sequence does not have to be complicated. It only needs to compel subscribers to visit your site on a regular basis. For example, suppose you have a content site about workers compensation. Income is generated by Adsense clicks. Create an autoresponder sequence that delivers emails twice weekly. Each email should be short enough to motivate subscribers to visit a specific page on your site.

Next, set up a Google Alert to keep up with current news in the workers compensation field. You’ll have an endless supply of new material to add to your site with which draw subscribers back.

Be sure to experiment with your emails to improve your clickthrough rate. Writing style, form, length, and layout all play a role. As your list of subscribers grows, so too will your repeat traffic and Adsense income.

#2 – Pushing Subscribers Through Your Marketing Funnel

I’ve mentioned creating an inventory of products at varying price points. There is a powerful psychological reason for doing so. As you know, it is far easier to motivate a current customer to buy another product from you than to entice a new prospect to make a first purchase. Furthermore, each subsequent purchase a customer makes nudges them further up the comfort ladder. In effect, the more they buy, the more comfortable they are buying from you. Email sequences can be designed to encourage your customers to move further along your marketing funnel.

For example, suppose you maintain a site in the weight loss space. You have created a number of Special Reports, ebooks, print manuals, and DVDs that range in price from $7 to $127. A large portion of first-time visitors might be willing to spend $7 for a Special Report. Few would be willing to part with $127 for a package of DVDs. Your email sequence can help maximize the lifetime value of each customer. Here’s how:

Create a small 10-page report and offer it to visitors in exchange for opting into your autoresponder sequence. Within a few days of the opt-in, schedule an email that points out a specific idea mentioned in your report. For example, it might say, “Hi Bob, just wanted to make sure you enjoyed my report and saw the tip on page 7.” A few days later, send another automated message that encourages “Bob” to check out your new $17 ebook that goes into far more detail about the items mentioned in your report.

When Bob purchases your $17 ebook, shift his opt-in to a customer email sequence. Then, use the same principles to graduate him to your next information product along your marketing funnel (a $27/month membership site, perhaps). The more Bob buys from you, the more open he’ll be to buying your higher-priced products. With each product he buys, shift his opt-in to a new email sequence that works to graduate him to the next product.

We’ve only scratched the surface here. My goal was to jumpstart your creativity in designing email sequences that expand your income base. There are many more ways to use them and we’ll explore how you can do so in the near future.

Here Are  Couple of tools To consider for Developing these Sequences:

Aweber is the Main Stream Favorite, I personally use this one and Recommend that you do to. Click here!

Get Response is another favorite and getting some pretty good recognition lately, click here to see it in action. Click here!

If you are a work at home mom, you might want to consider Wahmcart click here to see it!

How To Build A Network Of Websites That Generate Ad Revenue

Imagine owning a network of several websites that generate thousands of dollars each month through advertising revenue. You – or someone you hire – would supply the content.

Traffic would grow organically as a result of using smart search engine optimization strategies and other internet marketing tactics. Over time, your network becomes more popular and starts ranking competitively in Google for a growing number of keywords. Momentum builds, traffic increases, and your income rises.

Most marketers approach this model in the wrong way and they severely limit their income. I’m going to provide you with a quick tutorial for building your network of sites for the long-term.

Choosing Your Niche

There is a lot of advice out there about choosing niches for your sites. Unfortunately, most of it is limited in scope. “Experts” will tell you that you should use the Adwords keyword tool to pick topics with high click prices. But, that assumes you’re relying upon Adsense to generate revenue. It also assumes that the niches for which Adwords advertisers are paying will maintain their popularity.

First, you should not rely upon Adsense (I’ll explain why below). Second, hundreds of niches fall out of favor – sometimes quickly – and never recover.

When choosing niches for your network of websites, keep them related. For example, suppose you’re interested in fitness. Your first site might address exercise. Your second site could cover fitness for teens. From that point, your network would expand with sites about dieting, fitness for expecting mothers, exercise equipment, nutrition, and even bodybuilding.

By creating a network of related sites and linking between them, you can attract a massive audience. What’s more, you can shuttle them back and forth. Those who are interested in exercise equipment might also be interested in bodybuilding. Expectant mothers may want to learn about both fitness and nutrition.

Not only is this important for increasing your ad revenue, but it plays perfectly into your exit strategy.

Adsense Is Only The Beginning

You may have noticed that I did not mention Adsense in the title of today’s post. There’s a good reason why. Adsense can be a fantastic way to generate revenue. However, there are severe limitations. First, you have no control over the amount you’re paid each time a visitor clicks an ad. You might be paid $1 on Monday and $.75 on Tuesday. Second, you have no room to negotiate the ad spot. Google determines how much it is worth and pays you accordingly.

When you begin building your network, use Adsense to generate income quickly and easily. But, consider it a short-term solution. You’ll want to eventually find your own advertisers to replace the Adsense ads on each of your sites. You’ll have more control and you can negotiation individual ad spot prices.

Build With The End In Mind

Most online marketers don’t start building their sites with an exit strategy in mind. Unfortunately, they squander an enormous opportunity. Let’s return to our network of fitness-related sites. By keeping your sites related, you can leverage their respective audiences, shuttling them back and forth between sites. Consider for a moment how valuable your network would be to a company that wanted to penetrate the fitness niche quickly.

Your network already has a trusting audience. Your sites are gaining authority as the number of incoming links grow. Your exposure in Google continues to improve, leading to more traffic, additional links, and increasing authority. Many media companies would love to negotiate a network-wide media buy. Other companies would love to buy your network outright.

A network of related websites that generate advertising revenue can become a valuable asset down the road. But, you must build it properly from the beginning, keeping the end in mind.