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Tips For Using Email Sequences To Generate Income

Most marketers are not leveraging email sequences to their full potential. In their defense, there are myriad other ways to drive traffic and sales. For example, search engine optimization strategies, pay per click marketing, and social media optimization all offer powerful ways to reach your audience. But, they require ongoing tracking and maintenance; in the case of PPC advertising, there’s also an ongoing cost.

By contrast, email sequences can be automated. If your emails are targeted and compelling, they’ll deliver a  continuous stream of traffic that generates passive income. What’s more, the larger your lists grow, the more income you’ll generate. Here are two ideas for integrating email sequences into your current online business.

#1 – Driving Traffic To Adsense Sites

Adsense continues to be one of the easiest ways to generate passive income. However, the days of building a 20-page content site, submitting a few articles for links, and waiting for waves of search engine traffic are coming to an end. While your competitors struggle to maintain their lagging rankings, take the road less traveled. Design an email sequence for each of your Adsense sites.

Your sequence does not have to be complicated. It only needs to compel subscribers to visit your site on a regular basis. For example, suppose you have a content site about workers compensation. Income is generated by Adsense clicks. Create an autoresponder sequence that delivers emails twice weekly. Each email should be short enough to motivate subscribers to visit a specific page on your site.

Next, set up a Google Alert to keep up with current news in the workers compensation field. You’ll have an endless supply of new material to add to your site with which draw subscribers back.

Be sure to experiment with your emails to improve your clickthrough rate. Writing style, form, length, and layout all play a role. As your list of subscribers grows, so too will your repeat traffic and Adsense income.

#2 – Pushing Subscribers Through Your Marketing Funnel

I’ve mentioned creating an inventory of products at varying price points. There is a powerful psychological reason for doing so. As you know, it is far easier to motivate a current customer to buy another product from you than to entice a new prospect to make a first purchase. Furthermore, each subsequent purchase a customer makes nudges them further up the comfort ladder. In effect, the more they buy, the more comfortable they are buying from you. Email sequences can be designed to encourage your customers to move further along your marketing funnel.

For example, suppose you maintain a site in the weight loss space. You have created a number of Special Reports, ebooks, print manuals, and DVDs that range in price from $7 to $127. A large portion of first-time visitors might be willing to spend $7 for a Special Report. Few would be willing to part with $127 for a package of DVDs. Your email sequence can help maximize the lifetime value of each customer. Here’s how:

Create a small 10-page report and offer it to visitors in exchange for opting into your autoresponder sequence. Within a few days of the opt-in, schedule an email that points out a specific idea mentioned in your report. For example, it might say, “Hi Bob, just wanted to make sure you enjoyed my report and saw the tip on page 7.” A few days later, send another automated message that encourages “Bob” to check out your new $17 ebook that goes into far more detail about the items mentioned in your report.

When Bob purchases your $17 ebook, shift his opt-in to a customer email sequence. Then, use the same principles to graduate him to your next information product along your marketing funnel (a $27/month membership site, perhaps). The more Bob buys from you, the more open he’ll be to buying your higher-priced products. With each product he buys, shift his opt-in to a new email sequence that works to graduate him to the next product.

We’ve only scratched the surface here. My goal was to jumpstart your creativity in designing email sequences that expand your income base. There are many more ways to use them and we’ll explore how you can do so in the near future.

Here Are  Couple of tools To consider for Developing these Sequences:

Aweber is the Main Stream Favorite, I personally use this one and Recommend that you do to. Click here!

Get Response is another favorite and getting some pretty good recognition lately, click here to see it in action. Click here!

If you are a work at home mom, you might want to consider Wahmcart click here to see it!

How To Use Email Sequences To Drive Website Traffic

Though you may not like to think about it… most of the people who visit your site won’t come back regularly. Some won’t come back at all. No matter how compelling your content, no matter how low a price you’re offering, most people are hardwired to forget whatever is not directly in front of them. This is one of the main reasons why successful marketers are using email sequences. They realize that their readers, customers, and occasional visitors need to be prompted back to their sites.

There’s a science to creating email sequences that compel your audience to return to your site. The proven methods and techniques are beyond the scope of this post. We’ll explore them in more detail in the near future. Today, I’m going to clarify a few of the fundamental issues that prevent people from using email sequences.

Email Sequences Vs. Newsletters

First, I’ll explain the difference between email sequences and newsletters. Sequences are finite. They eventually end. You write them upfront, load them into your autoresponder, program the schedule, and they’re delivered without your intervention. Once your subscriber receives the last segment, the sequence stops. Newsletters require your ongoing effort. Whether weekly, biweekly, or monthly, you’ll need to write them until you decide to stop sending them.

So, which is better?

Ideally, you should use both. When visitors opt in, they should immediately first installment of your email sequence. That way, they won’t be forced to wait for your next newsletter. However, because your sequence will eventually end, you should also send a regular newsletter. It continues to build the relationship. Plus, by hitting your subscribers’ pressure points, you can send predictable surges of traffic back to your site.

Using Bait To Get The Opt-In

You’ve probably realized that it’s more difficult than ever to persuade your visitors to opt into anything that requires their email address. People are naturally protective of their email accounts. So, you’ll need to use bait. If you know your audience well, you’ll have already identified their marketing pressure points.

For example, imagine that you operate a site that sells golf clubs. One of your visitors’ pressure points might be a lack of confidence in buying the right club. You want them to opt-in to your email sequence in order to motivate them to return (otherwise, most of them will forget about your site). As bait for their email address, consider offering a short report titled, “7 Secrets You Must Know Before Buying The Right Golf Club.”

If your bait engages their marketing pressure point, it’ll be difficult for them to resist.

The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly—Using Only Email

Getting Them Back To Your Site

Remember, the purpose of your email sequence is to prompt the return of a motivated visitor. Being motivated can include wanting to buy your product, promote your product through your affiliate program, or even comment on your blog. If you write the installments in a way that engages their pressure points, you can expect your visitors to return ready to take action.

Does this mean that you should lay aside your search engine optimization strategies and other traffic-generating techniques? Absolutely not. I’ve mentioned this before: each of the methods that you’ll learn here converge into a traffic machine. Email sequences are merely one cog in the system. They’re one of many effective marketing strategies.

In the future, we’re going to explore sequences in much more detail. I’ll give you some ideas for creating your own sequence that will grab your visitors’ attention and get them to return to your site. Stay tuned.