5 Tips to Help You Build Buzz around Your Business
As a business owner, one of the best things you can do for your business is to learn new publicity and promotion techniques. If no one knows your business exists, they cannot buy anything from you!
Here are a few business promotion ideas to help you build buzz around your business:
1. Toot Your Own Horn – Many people are very modest, and if you happen to be this type of person, it can almost seem like bragging to let others know about your accomplishments. When you are creating a press release, a media page or a media kit, tooting your own horn is a necessity. If you don’t let people know about your achievements, they’ll assume there’s nothing worth knowing.
2. Send Out A Press Release – Don’t know how to write a press release? They’re actually very easy! There is a standard structure that needs to be followed, but once you write one or two, you’ll understand the method. For a free cut and paste press release template, visit www.powerpublicityandpromotions.com. Press releases can be sent to your local media outlets, such as newspapers, magazines, and even radio and television stations. But don’t stop there; distribute them online to increase your exposure AND the links coming into your website.
3. Distribute Content Everywhere – The more content you have out there, the more that can be introduced to your site. You can accomplish this by writing articles and submitting them to article distribution sites, becoming a contributing blogger to several blogs, and even sending query letters to magazines and newspapers, asking if they would be interested in publishing your story.
4. Stay In Touch – Starting a mailing list is the easiest way to do this. You’ll need an autoresponder service, which will do the actual mailings for you. You can even set them up months in advance. The autoresponder service will walk you through setting up a sign up box that you can place on your website or blog. When one of your readers fills out their name and address, they’ll be automatically added to your mailing list.
5. Recruit Help – Starting an affiliate program can increase your sales and help you with your online business promotions. When people join your affiliate program, they are acting as your virtual sales force. They will advertise your products and services for you. When they bring in a sale, you give them a certain percentage back in the form of a commission.
Many people are looking for tips on how to get free publicity. It’s important to remember that even the things that can be done for “free” will cost you time and energy. It’s very important to track your results so that you know what is bringing you the most traffic and where your time is best spent.
For more tips on how to get free publicity, download the free report ’15 Tips to Build around Your Business” at
www.PowerPublicityAndPromotions.com/15-tips.html
About The Author
Founded by Crissy Herron, Power Publicity And Promotions helps small and independent business owners realize that they do not need to hire a high priced publicist to achieve attention and recognition. And she should know. Herron is also the founder of www.IndieBizChicks.com, a website “for women who’d rather work for themselves, than work for the man.” Using the same publicity and promotional methods she teaches through Power Publicity And Promotions, Herron grew her site from zero visitors to over 5,000 per month – in just eight short months, and that is with spending less than $150 on advertising! For more tips on how to get free publicity, download the free report ’15 Tips to Build around Your Business” at
www.PowerPublicityAndPromotions.com/15-tips.html
