How To Develop A Compelling and Magnetic Blog Writing Style
March 31, 2009 by Elizabeth
Filed under Copywriting, Video Marketing
Welcome back!
How To Develop A Compelling and Magnetic Blog Writing Style
Most bloggers stink at writing. There’s a good reason why and I’ll explain it in a moment. For now, it’s important for you to understand that anyone can develop a compelling blog writing style. If writing doesn’t come naturally to you, it’ll take practice. But, it will come and your audience will thank you.
Today, I’m going to tell you how you can develop a powerful blogging voice. When people read your posts, 
you want them to hear your voice in their heads. And when they leave, you want them to leave thinking about what you’ve written.
That’s a compelling blog writing style.
Write How You Speak? Maybe
How often have you heard bloggers recommend that you write in the same manner you speak? Believe it or not, that advice does more harm than good.
The next time you’re in public, listen to the conversations of others. You’ll notice people choose poor phasing, use words improperly, and make points that are muddied and hard to follow. In person, the listener can fight through those problems and still understand what is being said. When you write a blog, it’s much harder. Your message must be precise.
So, when blogging, don’t write how you speak. Instead, write your blog with a style that is conversational, but exact. It’s more compelling to your readers.
Get To The Point
I’ve heard bloggers say that you should state your point in the first 300 words of your post. I disagree. In the span of 300 words, your readers will become restless. The phone, television, refrigerator, and other websites call to them. You will lose some of them.
Get to your point within the first 100 words of each blog post. Remember, your readers have a million other blogs to read. If you don’t grab their attention and draw them in immediately, they’ll go elsewhere.
What George Orwell Can Teach You About Blog Writing
In 1946, Orwell wrote an essay titled “Politics and the English Language.” In it, he offered great advice about writing. I’ll paraphrase.
1.Don’t use figures of speech. They’re boring. Writing “neither here nor there” will put your blog readers to sleep.
2.Short words are better than long words.
3.If you can get rid of a word, get rid of it. Immediately.
4.Use an active voice when writing. Don’t say “the girl was running.” Say “the girl ran.”
5.Stop using buzzwords and jargon unless you must in order to get your point across.
Blogging is one of the most effective internet marketing strategies you can use. But, to squeeze the most value from it, you need to develop a compelling blog writing style. That’s what attracts new readers. It is what motivates your current readers to return over and over.
There may be millions of blogs, but few are written well. The good news is that a compelling writing style stands out from the crowd. Write in a conversational tone, get the to point quickly, and follow Orwell’s advice. Your blogging voice will ring with clarity and be remembered.
Go here now to learn more about effective blog writing click here!
How To Use Email Sequences To Drive Website Traffic
January 9, 2009 by Elizabeth
Filed under Marketing Articles, Video Marketing
How To Use Email Sequences To Drive Website Traffic
Though you may not like to think about it… most of the people who visit your site won’t come back regularly. Some won’t come back at all. No matter how compelling your content, no matter how low a price you’re offering, most people are hardwired to forget whatever is not directly in front of them. This is one of the main reasons why successful marketers are using email sequences. They realize that their readers, customers, and occasional visitors need to be prompted back to their sites.
There’s a science to creating email sequences that compel your audience to return to your site. The proven 
methods and techniques are beyond the scope of this post. We’ll explore them in more detail in the near future. Today, I’m going to clarify a few of the fundamental issues that prevent people from using email sequences.
Email Sequences Vs. Newsletters
First, I’ll explain the difference between email sequences and newsletters. Sequences are finite. They eventually end. You write them upfront, load them into your autoresponder, program the schedule, and they’re delivered without your intervention. Once your subscriber receives the last segment, the sequence stops. Newsletters require your ongoing effort. Whether weekly, biweekly, or monthly, you’ll need to write them until you decide to stop sending them.
So, which is better?
Ideally, you should use both. When visitors opt in, they should immediately first installment of your email sequence. That way, they won’t be forced to wait for your next newsletter. However, because your sequence will eventually end, you should also send a regular newsletter. It continues to build the relationship. Plus, by hitting your subscribers’ pressure points, you can send predictable surges of traffic back to your site.
Using Bait To Get The Opt-In
You’ve probably realized that it’s more difficult than ever to persuade your visitors to opt into anything that requires their email address. People are naturally protective of their email accounts. So, you’ll need to use bait. If you know your audience well, you’ll have already identified their marketing pressure points.
For example, imagine that you operate a site that sells golf clubs. One of your visitors’ pressure points might be a lack of confidence in buying the right club. You want them to opt-in to your email sequence in order to motivate them to return (otherwise, most of them will forget about your site). As bait for their email address, consider offering a short report titled, “7 Secrets You Must Know Before Buying The Right Golf Club.”
If your bait engages their marketing pressure point, it’ll be difficult for them to resist.
Getting Them Back To Your Site
Remember, the purpose of your email sequence is to prompt the return of a motivated visitor. Being motivated can include wanting to buy your product, promote your product through your affiliate program, or even comment on your blog. If you write the installments in a way that engages their pressure points, you can expect your visitors to return ready to take action.
Does this mean that you should lay aside your search engine optimization strategies and other traffic-generating techniques? Absolutely not. I’ve mentioned this before: each of the methods that you’ll learn here converge into a traffic machine. Email sequences are merely one cog in the system. They’re one of many effective marketing strategies.
In the future, we’re going to explore sequences in much more detail. I’ll give you some ideas for creating your own sequence that will grab your visitors’ attention and get them to return to your site. Stay tuned.
Video Promotion Strategies
August 12, 2008 by Elizabeth
Filed under Video Marketing
FOR IMMEDIATE RELEASE / FOR RELEASE BEFORE 2008/ FOR RELEASE AFTER 2008
“Internet Marketing Strategy Diva” Teaches Business Owners How To Market With Video
Orlando, Florida — Date - InternetMarketingStrategyDiva.com, a website that specializes in providing online marketing advice to small and home based businesses, announces the release of its new special report “Marketing With Video.” The report was designed to help the small business owner and solopreneur utilize video marketing and video promotion.
“Web 2.0 has really changed the way businesses can market their products and services online. Video is huge right now, and not many people understand how to implement this into their marketing mix. This report provides the information people need to really benefit from marketing with video,” said Elizabeth Ashe, founder of www.InternetMarketingStrategyDiva.com.
Highlights from the “Marketing With Video” report include:
- The “how-to’s” of marketing with video
- The tools a business owner needs to use these techniques
- How a business owner can profit from marketing with videos
-Video Advertising
The report is available for sale at http://www.videosharingdiva.com
About www.InternetMarketingStrategyDiva.com
Founded by Elizabeth Ashe, InternetMarketingStrategyDiva.com provides information that help small business owners and solopreneurs market their businesses online. Elizabeth is also the host of a popular internet marketing podcast. She lives in Florida, and is a very busy mother of three sons.
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Contact: Elizabeth Ashe
Email: contact@internetmarketingstrategydiva.com
Phone (407)926-9466
Video on Internet Marketing Stragtegies.
July 20, 2008 by Elizabeth
Filed under Video Marketing
Learning internet marketing strategy’s is not difficult at all and with just a small amount of research one can use certain techniques and skills. That will help to make their online business stand out quicker in the search engines and drive traffic to their site a whole lot quicker. Well I hope you enjoy.
Inexpensive Ways to improve your Google ranking.
July 4, 2008 by Elizabeth
Filed under Video Marketing
In conclusion to the most recent post here is a short little audio on search engine optimization. That will enhance and stress the most important issues for improving your Google ranking. Many of these techniques are minor and should be practiced as soon as possible if not already implemented into your search engine optimization campaign. So for those that are more visually inclined I hope you enjoy!!
http://tools.seobook.com/keyword-tools/seobook/
Video Sharing and using You tube.
May 3, 2008 by Elizabeth
Filed under Video Marketing
Using Videos on YouTube To Increase Traffic to your Site
Today’s technology has made the use of many different types of media available to anyone who is willing to take advantage of it. One of these types of media is video and now thanks to a website called YouTube anyone can be a star, or use the site which will allow you to publish your own video to create a video that will help to market their business and drive traffic to their site.
So, how does one make use of YouTube as a means to drive traffic to their site? Here are a few suggestions for you to use to begin taking advantage of this opportunity:
Be professional. Just putting up an amateur video on YouTube does not guarantee that this will be a good thing for you and your business. You will want to make your image and brand be promoted as well as possible so that people will see that you are a person of authority and truly a contact that is worth their time to find out more about by visiting your site because of viewing your video.
Keep it short. The videos do not need to be terribly long, in fact, less than five minutes is best. People just do not want to have the video eat up too much of their time, make it too long and you will be wasting your efforts.
Build a following. Make sure that once you have created the video itself that you promote it. You may already be a part of a great network or circle of influence and you can use this to your advantage and ask that they visit YouTube view your video, rate it and promote it to others that they know. The more traffic it sees the more it will increase the traffic to your website.
Don’t forget your URL. Be sure to post your URL in the video itself so that there will be no question of where the viewer will go for more information from the person behind the video.
Below is an example of using you tube to bring traffic to your site. Enjoy…..
