5 Secrets Of Creating Squeeze Pages That Convert

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5 Secrets Of Creating Squeeze Pages That Convert

If you’re not building email lists, you’re leaving money on the table. This is true whether you’re driving traffic with search engine optimization strategies, operating membership sites, or promoting affiliate programs. Even if you’re running a network of content sites for Adsense revenue, email lists can catapult your income. The question is, what is the most effective way for getting people to opt into your lists?

The answer: squeeze pages.

Squeeze pages have one simple task. They are designed to entice people to provide their contact information. Once you have permission to email them, you can drive a consistent volume of traffic to your sites, blogs, social media accounts, and sales pages. Today, I’ll give you the 5 most important keys to creating squeeze pages that will convert your visitors into subscribers.

#1 – Eliminate Distractions And Leaks

Every element of your squeeze page either helps or hampers your goal of persuading your visitor to provide his or her email address. That’s the litmus test.

Your headline, copy, photos, and testimonials must support the conversion process. If they don’t, get rid of them. A lot of marketers create squeeze pages that are too long and filled with unnecessary distractions. Even too many testimonials can reduce your opt-in conversion rate.

Get rid of every distraction. Eliminate outbound links that take people off your squeeze page without their opting in. You can see a great example at Facebook.com. They’re using a simple squeeze that has been responsible for attracting millions of members.

#2 – Mirror Proven Templates

There are many successful sites that have been using the same squeeze page for years. The reason is because the format of those pages is so effective for driving conversions. For example, Eben Pagan’s doubleyourdating.com went largely unchanged for nearly five years. While Pagan hasn’t admitted it publicly (as far as I know), the reason he changed it might be due to his squeeze page being adopted in dozens of other niches.

If you notice a successful marketer or company using the same squeeze over a long period, adopt the page and test it.

#3 – Create An Irresistible Offer

Believe it or not, people used to willingly provide their email addresses simply to receive a weekly e-zine. Those days are long gone. Today, you need to offer something of value to persuade your visitors to subscribe to your list.

Special reports in PDF format are an ideal fit because information has a high-perceived value in nearly every niche. A series of video tutorials can also work well in some niches. Even free access to tools and calculators can seal the deal with your visitors.

Bottom line: create an offer and make it irresistible. And that leads perfectly into the fourth key of squeeze pages.

#4 – Sell The Opt-In Through Emotion

Suppose you’re in the weight loss niche and have written a 10-page special report to lure people onto your email list. It’s not enough to tell visitors “sign up and I’ll give you my 10-page report.” You need to sell the free report. And if you can inject emotion into the appeal, you’ll see your squeeze page’s conversion rate soar.

Consider the emotional triggers that prompt people to take action. They love bargains. They love secrets that help them accomplish a desired goal. And they don’t want to miss out on anything. Let’s use those three triggers in our weight loss special report. Rather than “sign up and I’ll give you my 10-page report,” let’s use the following appeal…

“Receive My Top 10 Jealously-Guarded Secrets For Easily Losing Weight During The Holidays. Absolutely Free For The Next 37 Subscribers!”

That sells the opt-in and your free report through an emotional appeal.

#5 – Tell The Visitor To Subscribe

I’ve saved the most important key for last.

The success of your squeeze pages depends on your telling visitors to opt into your lists. Commands have enormous psychological power. For example, have you ever held out an item to a friend and said, “Hold this for a second.” Chances are, your friend complied without even realizing he or she was doing it.

The people who visit your squeeze pages will react to your instructions in the same way. Be clear and tell them exactly what to do (for example, “type your name and email address below and click “Subscribe.”).

As I’ve mentioned in the past, email lists can have a dramatic effect on the income you generate from your online businesses. The challenge is to get people to join your lists. If you put the 5 keys above into action, you’ll find your squeeze page conversion rates will climb.

I Recommend that if you would like to use squeeze pages or minisites, etc. .. That you use Wendy Wood’s GetEcovers she offers immuculate work with a quick turn around.

Click here for Get-Ecovers to Create Your Mini Sites or Squeeze Pages