Welcome back!

There’s a lot of money to be made in the top search positions for certain niches. The problem is, those top positions are hard to maintain. The more competitive your niche, the more difficult it is to protect your rankings from others.

If you neglect the pages on your sites that are ranking well for competitive keywords, they will slip over time. As they slip, so too, will your traffic volume. Less traffic translates into fewer conversions and lower income from your online business.

Let’s nip this problem in the bud. Today, let’s focus on how you can prevent your competitors from usurping your hard-earned positions in the search engines.

Keep Building Incoming Links

Each of your pages and sites has an inbound link profile. This profile includes the number of links pointing to a particular page, and the anchor text used in those links. It also includes the authority of the site pointing to that page. Another key piece of your link profile is the pace with which inbound links grow. If the pace slows down, it implies (in the search engines’ eyes) that you’re losing authority in your space.

This data is used by Google to determine whether your page “deserves” a given position.

Keep building high-quality links to your top-ranking pages. If your competitors’ link profiles begin to outdistance your own, the age of your domain and authority of your site may not be enough to protect your listings.

For more information on link building Read Review on 5000 Backlinks

Add Girth To Your Site

Google considers the size of your site when ranking your individual pages. Essentially, more pages suggests more authority. For this reason, add additional pages on a regular basis and make sure to include them in your normal link structure.

This tactic has the added benefit of expanding your keyword coverage. For example, suppose you’re targeting the keyword “weight loss.” Add pages about “weight loss after pregnancy,” “weight loss for teens,” and similar phrases. This adds girth to your site. As long as the pages are related to your site’s theme, they’ll improve your authority (again, in Google’s eyes).

Improve SERP Clickthroughs And Prevent Visitors From Clicking Back

Here’s an area of search engine optimization that few people talk about. The reason is because there’s a lot of confusion and a lack of reliable data.

First, the higher your clickthrough rate (CTR) from Google’s pages, the more likely Google is to support your page’s current position or push it higher. Second, a lower bounce rate – that is, when people land on your page and hit their browser’s back button – has a similar effect.

If you’re using Google Analytics on your sites, you’ll have this data at your fingertips. Beyond the data, though, it’s important to realize why Google seems to reward a high CTR and low bounce rate. They do so (presumably) because both factors suggest a better user experience. If people are clicking on your search listing, that means they’re engaged by it. If your visitors don’t immediately bounce back to Google, that implies they have found value in your site.

Google has long focused on improving the experience their users have in their search pages. If you help them do that, you can prevent your top rankings from decaying.

Add High-Caliber Content To Attract Natural Links

Some links need to be built proactively. Others accumulate naturally. With your top-ranking pages, you’ll notice a steady stream of new incoming links appearing on their own. This can be due to a lot of factors, but the most important involve your content and page’s exposure.

You already realize that top listings receive more exposure and clicks than lower listings for any given search query. You also know that good content creates trust in your audience. If people find your pages in the top positions and discover high-quality content, they’ll be more likely to link to those pages on their own sites. This improves your link profile, which in turn, further cements your positions.

Add great content to your top-ranking pages. You’ll attract natural links that strengthen your rankings.

Breaking into the top search positions for your space is only one part of the SEO puzzle. You then need to protect those rankings from decay. The good news is that your effort will help protect the income those rankings are generating.

There’s a lot of misinformation online regarding what works in search engine optimization. To be fair, much of it is found on sites that haven’t been updated in years. We’ll give them a pass. But a startling level of bad info is posted on marketing blogs and sites even today. Worse, these fallacies travel and somehow gain traction without any statistical support.

Let’s address some of these SEO myths below. It’s worth noting the following list merely scratches the surface.  

#1 – “Keyword Density Is Everything”

Keyword density is important for ranking. By sprinkling your keywords throughout a page’s content, you’re helping the search engines identify your page’s topic. But keywords haven’t been “everything” since the 2003 Florida Update. Yet, I continue to run across pages that deliberately push a keyword density as high as 5%. There is no better way to say, “Hey Google. I’m trying to game your algorithm.”

Pull back the throttle on your density. There are far more important factors for SEO (hint: links).

Please read “Tips on how to get Backlinks to your site”

#2 – “Frequently Updating Your Site Improves Your Rankings”

This fallacy is understandable. A lot of people mistake crawl frequency with ranking. So, they update their sites over and over, hoping their search positions improve. Let me clarify.

The more often you update your site, the more frequently your pages will be crawled by the search engines’ spiders. This helps ensure your site is properly indexed in the engines. However, there is little proof that the frequency of your updates translates into higher rankings. The organic algorithms may indeed take frequency into account, but I have yet to see data that conclusively supports this notion.

#3 – “Search Rankings Only Come With Time”

Here’s one of the worst-kept secrets in search positioning: you can buy your way into the top ranks. I’m not suggesting you write a check to Google. Instead, you can enjoy quicker rankings by purchasing aged sites. These sites tend to have aged links pointing to them. With Google – and increasingly with Yahoo and Bing – age equals authority. Authoritative sites rank higher than non-authoritative sites.

As you can imagine, using this strategy isn’t cheap. There are a lot of folks buying these sites under the radar, which drives up bid prices. But if you have the budget and want to rank quickly, this is the way to do it.

#4 – “You Can’t Outrank The Authority Sites”

Have you ever researched a niche in Google and seen Wikipedia.org, About.com, WebMD.com, or other authority sites ranking at the top? It’s easy to throw your hands up and think there’s no chance you can outrank them.

Wrong. You can.

Those sites – and their individual pages – rank because of their authority. Their authority comes from a number of factors, but two of the most important are domain age and links. Unless you’re going to buy an aged domain, there’s little you can do regarding the first factor. But there’s plenty you can do to trump their incoming links. In many niches, the top-ranking authority sites are positioned as the result of a small portfolio of links. If you can build a similar portfolio, you can compete.

It’s important to manage your expectations. You’re unlikely to have much luck outranking CNN.com for “news.” But can you climb to the top listings for “discount golf putters?” Maybe.

#5 – “No-Follow Tags Are A Waste Of Time”

This depends on how you use the tags. First, there’s plenty of evidence that no-follow tags are actually followed by Google, Yahoo, and Bing. The tag’s name is a misnomer. The purpose of the tag is to tell the search engines to avoid giving authority to the linked page. That way, a blogger or site owner can link out without “voting” for the page to which the link points. This leads to a second issue…

Because a no-follow tag passes zero authority to the linked page, it can be used to “sculpt” Pagerank. By using no-follow tags when linking to your “copyright,” “about us,” and “privacy” pages, you can avoid sending authority to those pages. As a result, you conserve the “link juice” inherent in the linking page. Pagerank sculpting is a complicated issue and we’ll revisit it in the future. For now, it’s enough to know that no-follow tags can be put to good use.

Click here for information on How to pass link juice with in your site.

There are dozens of SEO myths that point folks in the wrong directions. The five above are some of the most pervasive. I’ll return with a few more in a future post.

P.S. Take all things into consideration when you start building your rankings and don’t believe all the hype when it comes to this or that.  Google loves great content and links keep it that way and you will do  good.

Wanna learn more about link-building to build your page rank Read my Review of  5000 Backlinks

3 SEO Mistakes That Can Penalize Your Site’s Rankings

Even with the explosive growth of Twitter, Facebook, and other social networking sites, search engines continue to drive an enormous volume of targeted traffic. If you can harness that traffic and direct it to the right places, you’ll increase your clicks, sales, and profit. Thousands of marketers are using search engine optimization strategies to squeeze 6-figure incomes – and sometimes, much more – from their online businesses. You can do the same.

Having said that, there are several SEO tripwires that can ensnare you and lead to ranking penalties. Once your sites become penalized, you’ll fight an uphill battle to recover your organic positions. Today, I’ll help you avoid three of the most damaging SEO mistakes I see others making.

#1 – Aggressive Interlinking Between Your Sites

Inbound links are important. They help lift your pages higher in Google’s index for your keywords. The problem is that many online marketers become overzealous in building those links. They’ll purchase dozens of domains, place them on the same server (and even the same IP!), and aggressively interlink them.

Google views this strategy as an attempt to “game” their algorithm. That’s dangerous. They’re a multi-billion dollar company with shareholders. They will do whatever is necessary to protect their organic listings from those who are trying to “game” them.

A few relevant links between thematically-related sites are valuable. Aggressive interlinking between them can lead to a ranking penalty.

#2 – Over-optimization Of Your Core Keywords

Placing your main keywords into your title tags, H1 tags, and throughout your pages’ content is a critical piece of search engine optimization. So too, is putting your keywords into the anchor text of your inbound links. However, if you over-optimize your pages, your entire site can be penalized by Google (and possibly, Yahoo! as their algorithm evolves).

Unfortunately, the organic search algorithms remain hidden from the public. That means there’s no definite optimization line in the sand across which you know you cannot step. If there were, everyone would know how to perfectly optimize their sites for the search engines.

Here’s my advice: continue placing your core keywords within your titles and H1 tags. Seed your keywords throughout your content, but worry less about matching a particular density. Off-page, build your inbound links with varying anchor text. The last thing you want is to have your entire inbound link profile featuring the same anchor. That raises a red flag at Google.

For more in depth information on Inbound link building I recommend you read my SEO BOOK By Visiting here!

#3 – Unnatural Inbound Link Profile

Place yourself in Google’s shoes. A large portion of their organic ranking algorithm is devoted to links. They know millions of webmasters want higher rankings and will try to manipulate the algorithm to achieve them. The challenge (for Google) is to give ranking authority to sites that have a natural link profile while suppressing sites with an unnatural profile. So, how do you avoid building an unnatural inbound link profile?

I mentioned anchor text above; using the same anchor for every inbound link is unnatural. It raises a flag. If all of your links are reciprocal, that too, raises a flag. If every link pointing to your site is within footers, or points to your home page, your link profile will seem lopsided. If your site receives an explosion of inbound links, Google’s algorithm will likely find that odd. The more you can do to build a natural link profile, the better rankings you’ll enjoy over time.

SEO remains one of the best internet marketing strategies for driving targeted traffic. But, optimizing your sites for the search engines is no longer a simple science. It has become complex. That’s good news because your competitors are less willing – or unable – to do what is necessary to rank well.

Keep the mistakes I’ve described today in mind when optimizing your sites. In a future post, I’ll give you a few tips for further juicing your rankings.

P.S.

I hope that you found the information informative and if so I would love to hear if you have any questions.

I was thinking today back to the time when I had such a hard time wrapping my head around all that Search engine Optimization Stuff and how much money I would have had to pay out, just to get good search engine rankings!

Well I said you know what to that and taught my self search engine optimization, I did not have the resources at the time to pay some huge corporation or even some person hundreds of dollars to just optimize just one page for me……….

If you want to know how to get High Search Engine Rankings then you Need to Read My resource here–Click Here.

Search engine Optimization involves being able to have your sites rank highly on the first pages for a specific key phrase or word.  It involves being able to give great content that is unique and at the same time is relevant enough to the online search.  In Return the Engines such as  Google, Ask, and Yahoo will give your pages top priority over your competition.

In order to do this you need to know exactly what goes into producing and making sites that are relevant enough that Google will want to place your pages first.

Some key things that you would want to look into to make your pages relevant are:

Keywords and Key phrases- keywords are the words your target market is searching for key phrases would be 2 or more of those key words together.

For example: keyword would be “dogs” and key phrase “dog training at home”

You can  find key words and key phrases by using the Google Free keyword tool

Wordtracker is main stream Favorite is one that I personally use and Recommend that You Do also Click here to See it in Action.  They Also offer a Free Trial With it.

Title Tags and Description Tags is another Basic Seo Method.

You should always give each page a specific title and  description. By doing this the search engines will know what your page is about and give you a higher ranking. Because once again we are trying to make our pages as relevant  as possible to the online search.

For example: In the picture Below I am using the All in one Seo Plugin for Wordpress. It will allow you to add

The Title, description and keyword tags to your pages with out having to mess with all that code and stuff.  You can get the All in one SEO Plugin here!

These two things can be used when you Really new to Seo would like to start seeing some measurable results over a period of time.

There Is A lot more that goes into SEO and that is why I made a special report about it.  My report will teach you Search engine optimization for dummies and will show you how to optimize each page. Build links to your site and get high ranking’s fast.

You Can the Report by Clicking Here!- Search Engine Optimization for Dummies

Some of the topics included in the report are:

An introduction to search engine optimization

A step-by-step guide to using keywords

How to blog for better business!

How to use social networking sites to increase traffic!

How to use content to bring the traffic to you!

Linking to increase Search Ranking!

How to choose the right domain name and host!

Site submission strategies!

How to make the most of your Marketing!

How to use Html and Site Maps!

And much much more!!!!!!!!!!!!!!!!

Take the time to Learn Seo You will Benefit in the long run.

Generate Free Traffic By Tapping Into Current Events

Each of us loves free traffic coming to our sites. Whether we’re maintaining blogs, content sites with Adsense, or online stores, more traffic means higher revenue. If you have been using the search engine optimization strategies I’ve shown you in the past, you’re already building momentum in the organic ranks.

Today, I’m going to explain a slightly different approach to generating free traffic to your online properties. I’ll show you how to tap into the public’s insatiable hunger regarding current events and describe creative ways for maximizing its traffic potential. Chances are, you’re not fully leveraging this strategy yet. Let’s change that.

Where To Uncover Current Event Ideas

Your first step is to gather a few resources that will deliver a constant stream of current event ideas. Google Trends is one of the best. It is updated every minute and provides a bird’s eye view of most popular phrases people are using to search. Yahoo Buzz is another good resource, though it is updated a bit less frequently.

Because Twitter has become such a powerhouse traffic magnet lately, their Twitter Search is a valuable tool for mining current events. You’ll need to put a little more effort into it than you would for Google Trends or Yahoo Buzz. But, with millions of members who visit daily, you’ll uncover popular topics that would otherwise remain hidden.

Planting Search Engine Seeds

Now that you have an ongoing stream of current event ideas, you can quickly gain traction for popular keywords in Google and Yahoo. Google’s current ranking algorithm allows pages targeting popular phrases to climb the organic rankings quickly. While they haven’t admitted it publicly, it’s reasonable to assume the data from Google Trends is an influence on what they consider “popular.”

This is an opportunity to expand your search engine coverage. Create new pages or blog posts that target popular keywords.

For example, as of today, Google Trends reports that the phrase “American Idol voting controversy” has picked up steam. If you maintain a music-related blog, create a new post specifically targeting that phrase.

There is always a mountain of free search engine traffic generated from people searching for news about celebrities, sporting events, politicians, and similar topics. This is a way to tap into that traffic and cast your net wide.

Reserving Feeder Site Domain Names

Another part of Google’s ranking algorithm favors domain names that match searchers’ queries. While most perfect matches on longstanding topics have been reserved, there’s a pool of opportunity in current events that are just beginning to gain traction. That might include searches for new celebrities, movies, products, and controversies. It’s unlikely that domains matching newly popular phrases have been snatched. If you act quickly, you can reserve them.

Depending on the market you’re involved in, these matching domain names can be developed as feeder sites. The goal is to build them with relevant content and add them to your growing network. As the feeder sites rise in the organic rankings (based partially on their match), they’ll attract more search engine traffic which you can funnel toward your money sites.

Tapping into current events in order to generate search engine traffic is a powerful free internet marketing strategy. But, leveraging it properly takes effort. The good news is that this type of traffic exists perpetually. New topics become explosively popular on a daily basis. If you build a system for taking advantage of these topics, you can outflank the competitors in your search space and draw more people to your sites.

http://search.twitter.com/

http://www.google.com/trends/hottrends

http://buzz.yahoo.com/

Yes you did read that right!

I am giving away a free copy of my new product Seo Skills Unleashed to 6 people on this coming Friday December 19th. Seoskillsunleashed is a full info product ebook teaching search engine optimization and internet marketing skills to the fullest. If you are new to running a web based business or just want to figure out how to get traffic to your site then you need my New Seo book!

It contains three videos, three audios, three resource sheets and a e book with more then 43 pages worth of of information on internet marketing, search engine optimization and seo techniques to get your website started on the road to success!

The only thing you have to do is enter your name and a comment below letting me know you would like to be one of the lucky winners.

UPDATED – AND THE WINNERS ARE!

KIMBERLEE
MARY
NOE
LEXI
AMIEE K
KRISTEIN

Please email me at contact@internetmarketingstrategydiva.com to claim gift.

Thank you everyone that participated!

Idaho  Seo Expert has just come out with a new and  revolutionary special report on search engine optimization and how you can generate a ton amount of back links to your site in a short amount of time.  I personally had the chance to attend a webinar in which he was the guest.  Full of a ton of information that was completely mind blowing and gave me a new way of looking at link building and search engine optimization for some of my own sites.

This special report Tittles SEO Lies and Says all gurus should be hung gives a thought provoking look and feel to the site.  Very thorough and content that will leave you wanting more internet marketing advice from him. This special report is only $1.00 and one that should not be passed up.  Trust me I bought it and it something that should not just sit in your computer hard drive.

You will not be disappointed.

If you have not already heard search engine optimization is something you must practice if you want to take your business to the next levels. I have friends that have written books,  increased traffic to their site for free and a couple that have been placed on NBC and good morning America. All from search engine optimization practices.

One important factor of being able to get found by huge production companies especially online. Is to have links coming in to your site or having links pointing at you. And one of the ways to do this is by using press releases.

Press releases are an excellent way to get anchor texts that you want pointing to your site, it is also a quick way of getting quality one way links immediately.

That is why this week on November 20th I am holding a $1.00 Teleseminar on How to Develop Your Own Dynamic linking Teleseminar! So join me and let me help you to get your site noticed in the search engines.

Link building and How to Get Links to Your Site

Link building is one of the most significant website promotion strategies. Not only does it give you the opportunity to get traffic from other websites, it is also a key factor in your search engine rankings. When it comes to links, more is better.

There are, however, a few caveats to that notion. These include:

• In order for links to be effective, they must come from websites with topics that are related to yours. If you have a knitting website, for example, links from wholesale car part distributors won’t do you much good.

• You’re better off not having links from so-called “bad neighborhoods.” These include directories that do not review websites before posting them and free-for-all sites. They are highly unlikely to bring you any traffic from their visitors, and the search engines could penalize your site if your link appears there.

• Reciprocal links should be used sparingly and judiciously. There’s no harm in trading links with a few highly relevant sites, but if that’s where all your links come from, you won’t see as much benefit as you would from more one-way links.

Now that we’ve gotten that out of the way, there are many ways that you can get links coming in to your site. Here are some of the most effective.

Write Linkbait

Linkbait is content that just begs to be linked to. It’s informative and easy to digest, and it appeals to your target market. If you write a good piece of linkbait and submit it to social news and media sites, you could end up with a swarm of traffic and many new incoming links.

One of the easiest ways to come up with linkbait is to write a list. Titles such as “Ten Free Pieces of Small Business Software You Can’t Live Without” or “100 Ways to Save Money Without Depriving Yourself” are sure to get lots of attention. So when in doubt, write a list.

Do Some Networking

Social networking sites such as MySpace, Facebook and LinkedIn are great places to find potential customers and business partners. They’re also a good way to get inbound links. Just setting up a profile on these sites gives you a link back to your site.

But don’t stop at your profile. Use the site to connect with others who might be interested in linking to you. By actively participating you give yourself the opportunity to build relationships, and even if those relationships do not lead to business, they could lead to links.

Give of Yourself

Helping others is good for the soul, and it can also give you incoming links in return. Simply answering questions on sites such as Yahoo Answers, sharing your knowledge as an About.com guide, or providing testimonials for other Internet marketers gives you the opportunity to build high-quality links. And as a bonus, it will give you the opportunity to build a reputation as an expert in your field.

These techniques are just the tip of the iceberg – you could also distribute press releases, participate in forums, guest post and comment on blogs, and much more. But no matter how you achieve it, getting quality links is crucial to your website’s success.

For more information about developing a linking strategy and a Teleseminar with a free special report on Search Engine Optimization visit http://www.seoskillsunleashed.com/blog

I had the privilege last week of listening to some awesome information on search engine optimization by sugarraee Hoffmann. This woman knows her stuff when it comes to seo and in this online free webinar, she discussed wordpress seo and how to go about getting better rankings in the search engines by optimizing the backend of your blog.

Yes, optimization of blogs is not only about getting the right keywords, listing in directories and quality content. It also involves organizing the files and making sure the Google bots know exactly how to and where to find your content. Because if they are confused about your content and where to find it. Then you will have problems with the proper indexing of your pages and having things you don’t want indexed – indexed.

That is why Michael graywolf has made this awesome video explaining why you need to not allow or let the search engines no-follow certain categories and archives on your pages and backend of your blog.

Worpress Seo Tools you Need To Use!

The Definitive Guide To SEO for Blogs- Explains everything you need to do step by step for blog optimization.

Meta Robots Plugin - Allows you to choose what the search engines index and what they follow.

what would Seth-goudin-do plugin Will let you greet new visitors to your site and allow you to ask them to subscribe to your feed.