How To Direct Multiple Streams Of Traffic Through Microsites

Welcome back!

Targeted traffic is valuable. The challenge is finding a reliable way to bring it to your site. For a lot of marketers and small companies, the search engines remain one of the most cost-effective sources of traffic available. That’s because the people who visit your site from the engines already know what they want. They’ve qualified themselves by their searches. By the time many of them arrive, they’re ready to read, buy, or sign-up.

Now, what if you could leverage the traffic volume you receive from the search engines? There is a way – and it’s one of the most neglected SEO tactics that work.

Today, we’re going to talk about using microsites to drive multiple streams of traffic to your flagship site. I’ll define them, explain how to get them ranked, and give you a few suggestions that will make them more effective.

What Are Microsites?

Microsites are small websites. They are built on their own domain and consist of no more than a few pages. They focus on a single niche topic rather than following a silo structure with several categories.

There are a lot of ways to use these sites. For example, you can use one to launch a product that you eventually plan to sell off. Or, you can publish a piece of niche content that has little to do with your main product of service. And of course, you can use them to drive a lot of traffic to your flagship site.

You could use blogger.com, wordpress.com for all my flagship sites, you could even use weebly.com and wetpaint to launch content and get some high pr links pointing back to your site. But that is another story.

For more information on link building please read my 5000 backlinks review.

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