Selling Your Content Through Information Products And Membership Sites

February 12, 2010 by Elizabeth  
Filed under Internet Marketing

Welcome back!

Hopefully, you’re already blogging. I’ve includes plenty of tutorials that will give you a jumpstart toward launching your own blog, attracting readers, and making money from your effort. As I’ve mentioned before, the linchpin to thriving as a blogger is to provide your readers with a continuous stream of high-value content. But, what if you could for sale1 Selling Your Content Through Information Products And Membership Sitesrecycle, repackage, and update that content, and sell it through information products and membership sites?

While they don’t actively promote the fact, this is exactly what many of the top marketers do to build their information empires.

Building an online business that generates income through info-products and membership sites involves a lot of different skills. Writing, video production, marketing, search engine optimization, affiliate promotions, payment processing, upsells and cross-sells… there’s a lot to consider. Today, we’ll focus on two small areas: price points and affiliates. You’re about to discover why the top online marketers gravitate toward selling information.

Low Versus High Price Points

Here’s a rule of thumb that is seldom proven wrong: you’ll make more money by charging higher prices for your information. You’ll also experience fewer customer service issues.

For example, suppose you create a membership site for dog owners and charge $5 a month. Further suppose that you build a relatively stable base of 600 members. You’re grossing $3,000 a month from a single site. Not bad. The problem is, at that revenue level, you’re likely running the site (i.e. creating content, handling customer service issues, etc.) on your own. You’re not netting enough to hire a staff. That’s a lot of effort with very slim margins.

Let’s take a look at a model that uses a higher price point.

Suppose you charge $27 a month for access to your membership site. At that price point, you would only need 111 pricing Selling Your Content Through Information Products And Membership Sitesmembers to generate $3,000 each month. And it wouldn’t take much effort to double that revenue base and hire others to handle the daily operations. Moreover, you’ll find that higher prices tend to attract customers and members who require less support.

But, there’s something else to think about…

It is extremely difficult to establish yourself as an authority in your field when you’re only charging $5 a month. And if you can’t establish your “preeminence,” (a concept Jay Abraham uses), you’ll have a hard time cross-selling information products and consulting services.

To sum it up, the more you charge for your info-products and access to your membership sites…

1. the more money you’ll make

2. the fewer support issues you’ll have

3. the easier you’ll find it to establish your authority in your field.

Affiliates: The Key To Growing Your Information Business

Affiliates are the key to nearly all types of online businesses, but they’re indispensable when you’re promoting your info-products and membership sites. A lot of online info-marketers are loath to give up commissions because they’re afraid that doing so will lower their profits.

In reality, the reverse is true.

Imagine the traction you would gain if the top dog-related sites and bloggers regularly promoted your information products and membership sites. You would enjoy a continuous stream of traffic. That means more customers and members (not to mention opt-ins). The only way that will happen is if you cultivate an affiliate base and offer a healthy commission.

The alternative is to promote your information business on your own. That not only limits your profit, but it exposes you to volatility. While your search engine optimization efforts will bear fruit, a single change in the ranking algorithm can cut off your traffic. What’s more, if you’re using PPC to drive people to your sales pages, an increase in bid prices can likewise affect your traffic.

There will always be an insatiable appetite for high-value content. That lays the foundation for building an information empire with info-products and membership sites. The two things you should take away from today’s post are…

1. charge higher prices

2. attract affiliates

If you do both of the above, you’ll find there are few limits to the amount of money you can make with your content. And that gives you the freedom that makes being an internet marketer so rewarding.

Behind-The-Scenes Tips For Creating Successful Sales Websites

January 29, 2010 by Elizabeth  
Filed under Internet Marketing

Over the past few weeks, I’ve been exploring dozens of sales websites to keep track of what other internet marketers are doing to promote their products. I was surprised. Most of the sites I stumbled across seemed to be long-form sales letters. In a lot of cases, there were a few articles behind the scenes Behind The Scenes Tips For Creating Successful Sales Websitessprinkled on the domains, but otherwise, content was sparse.

From reading this blog, you know I take a slightly contrarian view of online marketing. While single-page long form sales copy is extremely effective in a few tight niches, creating a truly successful sales website requires a finer touch. A lot of the $100,000-a-month Clickbank bestsellers move volume on the efforts of affiliates. Today, I’ll give you a roadmap for building a sales site that gains momentum over the long run, with or without affiliates.

Personal Site Versus A Separate Sales Site

I’ve seen two types of sites promoting products: personal and sales sites. Neither are new. Most of the personal sites are blogs that include links for products that lead to exclusive landing pages on the same domain. For example, a marketer might promote her ebook on myblog.com/buy-my-ebook.html.

Most of the sales sites seem to be one long page of copy with blurbs, testimonials, and bonuses strewn throughout. At the bottom of the sales page, there might be a link to a few free articles, which are actually pre-sells for the product.

So, which is better?

I recommend using both approaches – with a few changes. You should have a blog through which you connect with your audience, and a site devoted to promoting your product. If you have multiple products, get a new domain for each one.

Here’s the important part: you need to link these sites together. The folks who read your blog should be able to click out to your sales site while mark sisson Behind The Scenes Tips For Creating Successful Sales Websitesvisitors to your sales site should be able to click out to your blog. Your sites should converge into a cohesive network.

For example, take a look at marksdailyapple.com. Mark runs his blog from that domain and moves his readers to a landing page on the same domain that pre-sells his book, “The Primal Blueprint.” However, if you visit that landing page, you’ll notice he sends people to a separate sales site (primalblueprint.com) to buy the book. That sales site links back to his blog.

Tim Ferris does something similar with his bestseller, “The 4-Hour Workweek.” However, in his case, he’s running his blog on his sales site (fourhourworkweek.com) and sending his readers to Amazon.com to buy his book.

You’ll also notice that Jimmy Brown uses his blog (jimmybrown.com) as a hub with links to separate sales sites for each of his products. The one thing that’s missing from Jimmy’s network is a link back to his blog from each of his sales sites.

Open The Floodgates By Providing Value

Let’s suppose you have a blog and you’ve created a separate sales website to promote your product. You’ve connected the two in your growing network. Here’s where a lot of online marketers stumble. They fail to provide real value to their readers and visitors.

For example, every blog post is a thinly veiled promotion for their product. Or, the articles on their sales site are written to sell rather than engage the reader. This may work for awhile, but it’s a doomed strategy over the long run. Here’s why:

One of the most dependable tenets of online marketing is that people are distracted very easily. If you fail to give your blog readers something they find valuable (i.e. informative, entertaining, insightful, etc.), they will go elsewhere. That means sales of your product will decline unless you funnel new readers into your blog on a continuous basis.

Take another look at marksdailyapple.com. Notice the value Mark is giving to his readers. They come back because he engages them and gives them something of value. It’s a safe bet plenty of those folks have gone to his sales site to buy his book. Moreover, because of the value he gives them on his blog, they’re likely telling others about him through their social networks.

For more information on providing please read Keys to Successful Blogging!

Sales websites that stand alone, disconnected from a personal voice that offers value, cannot match those that are part of a cohesive network. If you haven’t already done so, launch your blog. Promote your product on a separate domain. Then, connect them and start giving your visitors something that will encourage them to return and tell others about you.

P.S.  Learning to create sites that sell and convert can take time but it does not have to, learn the steps implement and wash and repeat.

3 Seldom-Revealed Secrets About Membership Sites

September 26, 2009 by Elizabeth  
Filed under Internet Marketing

Secrets About Membership Sites

Today, let’s continue talking about how you can make money with membership sites. You’ve probably noticed that membership sites and continuity programs have exploded in popularity. secret box 3 Seldom Revealed Secrets About Membership SitesSometimes, it seems as if marketer has one. There’s a good reason: they can drive a reliable income stream, month after month.

The problem is, very few marketers know how to truly maximize the revenue they generate from their membership sites. Driving people to your landing page and converting them to paid subscribers is one thing. And to be sure, the income stream can be very healthy if you do it correctly. But, there are secrets to dramatically increasing that income that are seldom talked about.

I’ll share three of them with you below.

#1 – Charge Higher Prices

Most membership site owners are shy about raising their subscription prices. They often convince themselves that if they charge more, their current subscribers will drop away while fewer visitors will come aboard. In reality, the more you charge, the greater value people will place on your content. There is a price ceiling, of course, based on your market. Options traders will pay far more than gardeners.

The key is to realize that people will nearly always pay more than you think for something they consider valuable. If you’re charging $7 a month for access to your membership site, subscribers will likely pay $17. If you’re charging $17, they’ll usually pay $27.

You’ll need to test the price level at which you’re generating the most revenue. Charging higher subscription rates may reduce the number of subscribers while catapulting your income. If you’re already operating a membership site, raise your prices for new subscribers while keeping rates level for your current subscribers. That will give you a great testing platform.

Membership Residual is awesome platform to teach you how to create your own membership site. -  click here to see it.

#2 – Email More Frequently

If you don’t have an email list for potential subscribers, you should start one. If you already have a list, there’s a good chance you should be emailing it more frequently.

A lot of membership site owners are loathe to email their lists because they’re afraid subscribers will complain or unsubscribe. First, some might. That’s okay. There are a lot of people that would unsubscribe even if you emailed winning lottery numbers to them. Let them go.

Second, frequent emails will give subscribers a higher level of familiarity with you, your knowledge, and the value of your membership site. The more familiar they are, the more likely they will be to join your site.

Keep in mind that not every email needs to be a sales job. A quick tip or link to a related piece of content may be plenty. The key is to build the relationship. There’s nothing wrong with emailing your list every day, especially if you’re offering something of value. Those who don’t want to receive the emails will unsubscribe.

#3 – Give Them A Reason To Take Action

This is a copywriting rule that should be aggressively applied to your membership site. Regardless of how valuable your paid content is, you’ll need to give people an urgent reason to take action1 3 Seldom Revealed Secrets About Membership Sitesjoin. You could be offering the secret recipe to KFC’s special herbs and spices and many people will still refuse to budge without urgency.

There are several ways you can motivate your visitors and email subscribers to take action. You can use time-sensitive discounts (for example, “join in the next 48 hours for 30% off the normal monthly rate”). You can also offer a Special Report or similar product for a limited time. Another strategy is to open your membership site to new subscribers for a short window. Those who don’t act quickly enough are forced to wait until the next window.

Your prospects will always be tempted to procrastinate before joining. Giving them a sense of urgency solves that problem.

Creating your membership site and filling it with high-quality content is the easy part. Motivating people to join and maximizing your income stream is a little more difficult. There is such enormous potential to make money with membership sites that we’ll return to them again in the future.

P.S. Memberships sites are not that hard to create and I am making one as we speak,  be sure to click here to learn how to create your own —– Start A Membership Site.

How To Set The Price Of Your Membership Site

September 17, 2009 by Elizabeth  
Filed under Internet Marketing

Set The Price Of Your Membership Site

Back in February, I gave you a 5-step blueprint that explained the basics of how to make money with membership sites. One of the steps is to create your pricing structure. Today, we’re going to explore this area in more detail.

Let me clarify one important point before we get started…

People will always be willing to pay for something they believe to hold value for their lives. It sounds members only How To Set The Price Of Your Membership Siteobvious, but it’s easy to miss a few key implications. First, the ceiling price you can charge for access to your membership site will depend heavily on how others perceive the value of your information.

Second, your sales copy has a major influence on that perceived value – and by extension, the price you can charge.

Third, your price point is a reflection of your revenue model. Some membership site owners rely solely on monthly subscription fees for revenue. Others promote products to their members.

See My Post here on Reasons why you should create a continuity program.

On that note, let’s start with the decision to charge a fee, offer free access, or use a combination of the two.

Fee, Free, Or Both?

Offering free access may seem counter intuitive. But, there’s a good reason to do so: the majority of people who visit your landing page will not pay to subscribe to your site. That’s true with any product. People need to gain a level of comfort with the information you’re offering to them. They need to develop a sense of its perceived value for their lives. By providing them with limited, free access to your membership site, you can gradually entice them to upgrade to a paid subscription.

This is the same concept that is behind free special reports, ebooks, webinars, and podcasts. The idea is to encourage people to think, “Wow! I get all of this for free? Imagine what I’ll get when I join!”

I recommend that you create a pricing structure that offers multiple levels of access (free and fee). That allows you to perpetually promote your paid subscription levels to your free-access members. Many of them will eventually upgrade.

You should See Jimmy D Browns Information here on  Creating Your Own Membership Site in 48 hours!

Offer Multiple Payment Plans

A lot of membership site owners only offer a monthly payment plan. That’s a mistake. You should offer quarterly and annual subscriptions, too. First, every membership site experiences attrition within their subscriber base. If you charge your members’ credit cards (or their Paypal accounts) monthly, they’ll have more opportunities to reconsider their subscription. If you charge quarterly or annually, you remove those opportunities.

Second, people enjoy having options – it’s hardwired into us. Given the choice between three payment plans, most people will choose the middle plan. For example, suppose your pricing structure looks like the following…

Monthly = $19.95
Quarterly = $49.95
Annually = $169.95

You’ll find that a lot of people will choose the Quarterly plan. And not necessarily because it makes the most sense for their personal circumstances. They’ll choose it because they’re psychologically “wired” to think it’s the best deal.

As you know, most internet marketing strategies are based on psychology. This is a good example.

Why You Should Avoid Offering Lifetime Access

Years ago, a lot of membership site owners were using a “pay once for lifetime access” pricing model. That’s a bad idea. Unless your membership site is merely a façade to build an email list, giving lifetime access severely limits your long-term revenue stream. The initial surge in subscription fees may seem attractive, but you’ll be forced to seed your site with valuable content over the long run.

The only way this pricing model can work is if you’re driving a continuous torrent of traffic that pays the initial fee. Otherwise, you’ll be working just as hard down the road after your revenue stream has dried up. Like I said, it’s a bad idea.

Test Relentlessly

Every element of your membership site’s pricing model must be tested. That is the only way you’ll know whether you’re generating as much revenue as possible. Test your price points, subscription levels, discounts, and incentives. You’ll want to identify their effects on your conversion rate, retention rate, and overall revenue.

For example, suppose that changing your monthly price from $19.95 to $14.95 lifts your average retention rate from 4 months to 7 months. As long as your conversion rate stays the same, you’ll generate more revenue.

Setting the price for your membership site isn’t simple. But, if you start from the right place and continue to test everything, you’ll find that pricing plays a key role in your site’s profitability.

P.S.

Click here for Part One of why you Should Create a Continuity Program for your Business

Click here for Part Two of Making Money With Membership Sites.

I would love to hear your thoughts below with a comment if this is something you are thinking about doing.


Six Days To Saturday Review with Sam Crowley

April 16, 2009 by Elizabeth  
Filed under Internet Marketing

I want to work with you to show you step by step how to make Every Day you Saturday!

Yes, I recently got back from a seminar held here in my hometown in Orlando, FL and I got to hear and meet some people amazing people.

Some of the people I met was Lynn terry, Nicole Dean, and Bob the Teacher. I also got to catch up with some old friends like Brian Mcelroy and Willie Crawford!

But one new Person I got to meet and hear speak was Sam Crowley! When I say this man is genius he is Freaken Brilliant!!!!!!

Click here and See For Yourself! http://tinyurl.com/dephgw

A man that came from nothing and turned his whole life all around all off a couple of words from his daughter. A true motivational speaker indeed. Now this guy practices what he preaches and lives and breathes every word of it. I was so touched by his speaking that I made him a video testimonial about Six Days to Saturday!

That is way I want to share with you all that he shared with us for free, which is something I paid for!

Go here now and learn as I did how you get moving on the road to success and be shown step by step how to make every day your Saturday!

Click here and See For Yourself! http://tinyurl.com/dephgw

To much Success.

Marketing Survey

February 26, 2009 by Elizabeth  
Filed under Internet Marketing

Would you be willing to help me out with my Internet Marketing survey, it would be greatly appreciated.

I will be using the information to better serve you the reader.

Thank you

Internet Marketing Survey
If you were to join a membership site, what sort of information would you like to learn about?
What learning videos would you like to see?
In affiliate marketing what do you have the most trouble with?
Are you new to internet marketing or do you have experience?
What information about blogging would you like to learn about?
what would you be willing to pay for a all inclusive membership site?
Do you learn better through audio or video?
Your Name :

Your Email :

Internet Viral Marketing with Articles

February 18, 2009 by Elizabeth  
Filed under Internet Marketing

How To Harness The Power Of Internet Viral Marketing with Article Marketing.

Article marketing has been one of the most popular free internet marketing strategies for years. Originally, it was used to gain exposure to target audiences through email newsletters. The strategy has changed significantly since then.

Today, article marketing can be used to build your brand, gain powerful incoming links to your websites, and ultimately, drive targeted traffic. Unfortunately, most marketers are failing to harness its true power.

Today, I’m going to explain how you can use internet viral marketing with article marketing to build a growing funnel of free, targeted, traffic to your website. I’ll describe some of the best ways to use the article marketing Internet Viral Marketing with Articlesstrategy and why its potential is largely underestimated.

Getting More Exposure

People look online for information; their appetite is insatiable. They’ll search Google for anything that is related to their problem or passion. If they find an article that you’ve written which informs or entertains them, they’ll remember your name. If they stumble upon several articles that you’ve written, their memory will continue to build. Before long, they’ll begin searching Google specifically for your content.

This is the point at which most article marketers allow the opportunity to slip through their fingers. They focus solely upon submitting their content to article directories. You can increase your exposure tenfold by distributing your content elsewhere.

For example, popular blogs in your market might accept guest blog posts. Associations that are related to your website’s topic might accept articles on their site. Online stores are often starved for well-written content. Each of these websites are an opportunity for you to spread your name wider for more exposure.

Building Incoming Links

easycover medium Internet Viral Marketing with ArticlesIt’s impossible to ignore the value of article marketing in building inbound links to your site. It’s one of the most effective search engine optimization strategies that you can leverage. But, once again, most marketers fail to use their content to its greatest potential. After submitting their article to as many directories as they can find, they shelve its distribution.

That’s an enormous mistake.

The search engines look at your website’s link profile in order to judge its value compared to other sites in your market. The greater the number of related websites that link to your own, the more valuable they consider your site. Article marketing, when used properly, leverages this factor in the search engines’ algorithm. By distributing your content across many different types of properties (as opposed to only article directories), the breadth of your link profile grows.

Closing The Circle

There is one critical piece that can sabotage your article marketing campaigns: poorly-written content. For years, thousands of marketers have shoved millions of badly-crafted articles onto the internet. The popularity of blogging has worsened the problem since anyone with a keyboard can participate. The result has been a growing lack of confidence among readers.

You can use this to your advantage.

Imagine feeling exhausted and frustrated after a fruitless search for compelling content about your passion. Suddenly, you uncover a well-written article that you enjoy reading. Chances are, you’ll remember the author’s name and visit her website.

You can be that author. And when you’re taking the time to distribute well-written content to a variety of popular sites and blogs, you’ll gain a loyal following. Exposure, links, and targeted traffic… that’s how you harness the true power of internet viral marketing with article marketing.

There’s another element that you can add to in order unleash the potential of your content. We’ll cover that soon.

Making Money With Membership Sites

February 9, 2009 by Elizabeth  
Filed under Internet Marketing

5 Steps To Making Money With Membership Sites

There are several ways in which you can make money online. The goal of this post is to introduce you to proven and innovative marketing strategies that will generate income. Today, we’re going to explore how you can membership sites Making Money With Membership Sitesmake money with membership sites.

There are a number of powerful advantages to operating one or more membership sites. You can enjoy a predictable income, devote yourself to your paid membership base, and promote related products to an audience who trusts you.

Plus, through smart outsourcing, you can build a portfolio of subscription-based sites, scaling your income in the process. In today’s post, I’ll give you a 5-step blueprint for making money with your own membership site.

Step 1: Developing Your Reputation

The most common mistake I’ve observed others making is launching their membership site without first building their reputation as an expert. Even though you can attract members solely through PPC and search engine optimization strategies, your success will be limited. If you can develop a loyal fan base through a blog, forum participation, or even a weekly newsletter, you can launch far more successfully.

Step 2: Marketing Through The Funnel

You’ve likely heard of the sales funnel. It’s a proven internet marketing strategy that is used to qualify your audience and motivate them through the sales cycle. One of the most effective ways to use it in marketing your membership site is through an email list. By focusing the content of your emails on topics that interest your sales funnel Making Money With Membership Sitesprospective members, you can disqualify those who aren’t interested while pushing others further through the funnel toward joining.

Step 3: Lining Up Your Tools

You’ll need software to build your membership site, a payment processor that can handle recurring payments, and a few other tools, depending upon your plans for content creation.

There are a number of robust software solutions that you can choose to build your site, such as aMember and MemberGate. You can also find free scripts online, but you’re better off using a proven application with reliable tech support.

Next, select a payment processor. You can use PayPal, ClickBank, 2Checkout, or your own merchant account. In my opinion, PayPal is a fantastic choice because it’s cost-effective and fits seamlessly with most high-quality membership site management software.

Finally, you’ll need to determine how you intend to deliver content to your members. You might choose a forum (for example, vBulletin), video production, or weekly webinars. The key is finding the tools you’ll need ahead of time so that you’re not scrambling when you launch your site.

Step 4: Creating Your Price Structure

The subscription price that you charge your members will depend upon several factors. First, realize upfront that a lot of your members will cancel their memberships. Most of the high-profile membership sites build retention rates into their pricing formula. Also, your price structure should represent the perceived value of the content you provide for your members.

You’ll also need to consider your market (some markets are willing to pay more than others) and the amount of income you’d like to generate. Obviously, charging $2.95 a month with only 500 members won’t generate much income (unless you’re operating a dozen such membership sites).

Step 5: Launching Your Membership Site

Finally, the launch. To truly explode out of the gate with hundreds of members, you should treat the launch of your membership site as you would any product launch. That includes building anticipation in your space as well as attracting affiliates and keeping them excited. We’ve touched on product launches before and we’ll do so again in the future. The important thing to remember is that launching your membership site properly will not only generate more income, but it will also provide valuable conversion data on your sales page.

msi2 125 Making Money With Membership SitesI’ve given you a proven 5-step blueprint for making money with membership sites. We’ll cover the above steps in more detail in future posts. For now, understand that subscription-based sites have the potential for generating a high level of reliable income.

Teleseminar Business

December 22, 2008 by Elizabeth  
Filed under Internet Marketing

Why Teleseminars Fail
By Kathleen Gage

truthcoversmall Teleseminar BusinessNot a day goes by that someone, somewhere is hosting a teleseminar. Some are free, others are fee. Sadly, many do not achieve the outcome the host had hoped for.

There are many reasons why teleseminars fail. Invariably the mistakes made are small but they have a profound effect on the success of a teleseminar. With proper preparation you can have a successful event on your hands. Not only are you in a position to increase your market reach, you can also increase your opt-in subscriber list, and revenues.

Here are a few tips on how to avoid a disaster so you can enjoy a successful event.

When planning to host a teleseminar, you should endeavor to build trust with registrants so that they know you are an expert who is offering information and knowledge they will not get anywhere else.

Some of the most common reasons why teleseminars fail are listed below. Do all you can to avoid making similar mistakes the next time you host a teleseminar. Here’s how.

•Providing incorrect date and time: By giving potential registrants incorrect time and date, you are ensuring that there will be no one to listen or view your teleseminar. This is the most common reason for many teleseminars to fail.

•Providing incorrect dial-in number or website URL: Many times the registration page does not provide the correct information as to where registrants should log on for the teleseminar. Nearly all registrants will note down the details somewhere at the time of registration and if the information provided is wrong, your teleseminar will fail.

•Not providing an opt-in page: An opt-in page is a must to build a list, which is important for the success of any online business. This will also allow you find out how many people are interested in what you are offering.

•Not sending reminders: People are busy and can forget the time, date, website URL or the dial-in number. Make sure you set up a series of emails using a reliable autoresponder to remind all the registrants about the teleseminar.

•Not providing a learning guide: Have some sort of information guide that can work as a roadmap for the teleseminar. It should contain precise information as to what potential participants can learn when they take part in the teleseminar. It should be persuasive enough to get people to register.

By being aware of what could go wrong you have a greater chance of doing all that can go right.
Access the FREE report, The Truth About Making Money with Teleseminars at here!

Power of Video Marketing

December 19, 2008 by Elizabeth  
Filed under Internet Marketing

Top 4 Reasons To Leverage Video Marketing

As we’ve talked about recently, traffic is the life’s blood of your website. Without it, you won’t have an opportunity to sell your product or promote your service. The problem is that driving traffic that is properly video Power of Video Marketingmotivated to take a predefined action (for example, buying your product, signing up for your newsletter, etc.) is a major challenge. Most free traffic strategies require time to build. On the other hand, paid traffic can quickly become expensive.

Today, I’m going to describe the top 4 reasons why you should be using one of the most cost-effective, potentially explosive traffic sources available: video marketing if deployed properly as one component of your internet marketing strategy, it can deliver a quick flood of traffic that builds over time.

#1 – Extending Your Reach

A large portion of your target audience won’t be attracted to your written content. Some won’t have the time to read it; others won’t have the patience. But, they will watch videos that are either informative or entertaining. By creating short snippets of video content and uploading them on YouTube, BrightCove, Revver, and similar properties, you can reach those who wouldn’t otherwise visit your site.

#2 – The Age Of Authority

Even before Google purchased YouTube, there were signs that they considered video sharing sites to be authoritative. To Google, site authority is paramount; those who have it enjoy rankings at the top of the organic listings. And with site authority comes instant search engine recognition. New content is indexed almost immediately and begins climbing through the ranks. Now, consider what that exposure can mean for your website. You might spend months trying to achieve a “top 3″ organic ranking for your site. Meanwhile, a short video with the right title can be uploaded to YouTube and start ranking quickly.

#3 – The Viral Effect

Who can forget the “Numa Numa” video that was unleashed upon the public a few years ago? It spread across the internet like wildfire. Millions of people watched it and emailed their friends to do the same. Before long, links to the video began showing up on websites, blogs, forums, and other properties. For many site owners, simply uploading it to their websites and blogs resulted in thousands of new visitors. The viral effect of video marketing can potentially catapult a short 1-minute segment into the limelight, attracting attention from around the globe.

#4 – Cost Effective

Aside from the initial investment for a video recorder and software with which to edit your videos, this is one of the most inexpensive marketing strategies you can leverage. Once you’ve recorded and edited a short segment, you can visit the top video sharing sites to upload it completely free.

Using Video Marketing To Drive Traffic

Videos represent one of many free internet marketing strategies; there are several effective traffic-generating tactics that you can deploy in order to drive targeted visitors to your websites. You should be using search engine optimization strategies, PPC marketing, link bait, autoresponders, and social networking. Each represents another stream of motivated visitors.

Set aside some time to explore the potential of video marketing. Once you create a system of recording short segments and uploading them to the most popular video sharing sites, you can develop a growing stream of targeted traffic.

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