Socialnomics – Your Social Media Marketing Plan

Welcome back!

This week I had the pleasure of sitting down and reading Socialnomics by Erik Qualman a book written to help you understand the ins and outs of social media and how it has affected the way the world does business.  Although many of things I have already put into practice there are of ton of things laid out in the book that I plan on incorporating right away.

If you don’t know Social marketing is the process of joining professional and social networking sites for the specific purpose of creating business, driving traffic to your business website and increasing or creating profits.

Social networking often results in:

• Powerful business partnerships

• Customer relationships

• Improved credibility and expert status

• Increased brand awareness

Social marketing is a very powerful tool and it can result in tremendous profits however if approached with the sole purpose of generating profits, efforts may fall short. Here are a few guidelines to get the most from social networking

To find groups to research simply type your industry and the word forum or membership site into your search engine of choice and see what comes up.

Create a profile which tells your story. Your story is your brand, what your business is about. It isn’t a sales page or a pitch, but rather you’re sharing your personality with others. Many small business experts agree – the biggest asset a small business owner has is their personality. It’s one of the motivating triggers for buying behavior – we buy from people or companies we like. Use your personality and social marketing to create a brand image.

Integrate your brand image, your personality, into your marketing strategy and into every marketing piece you use. For example, Dr. Joe Vitale is a motivational speaker, he’s an author, a coach, and myriad other things however his brand is uniquely him and whether he’s posting on a blog or coaching a seminar on attracting wealth he consistently uses the same slogan or catch phrase: “Author of way too many books to mention…”

You can use the same “social marketing” tools to create a community of customers for your own business. This concept of creating a community is the concept of what is commonly referred to as Web 2.0.

In SocialNomics  Erik Lays out the scope of the book in 8 Chapters

1. Word of Mouth Goes World of Mouth
2. Social Media = Preventive Behavior
3. Braggaodian Behavior
4. Obama’s Success Driven by Social Media
5. I care more about what my neighbor thinks than what Google thinks
6. Death of Social Schizophrenia
7. Winners and losers in 140- character world
8. The next step for companies

This is book to read if you want to see some real world examples of how social media can grow your your business, and  your your traffic to increase your online exposure and give you more credibility. The only thing I wish the book had was more pictures through out the book to give it a more visual book on the inside. Other than that a pretty good read.

I got the book through amazon and you can find it here: Socialnomics Book

P.S. Wanna learn more about social media then you might want to also read my review of Crush it By Gary Vanyerchuck Sure to inspire you.

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