Shhh….The True Business Behind Guest Blogging

October 22, 2009 by Elizabeth
Filed under Blogging For Business

Welcome back!

Blogging these days has become so main stream that now everyone is practically doing it. Huge corporations now have all if not most of their sites hosted and ran through content management influential blogger Shhh....The True Business Behind Guest Blogging systems. Stay at home moms and even kids are kicking into the blogging hype and getting in on the bandwagon. Blogging is big business these days and is also a great way to stay in contact and communicate our thoughts and feelings to our family, friends and people that we want to relay information to online.

However, blogging is not just for family and friends but is a great way to get your name known and noticed by others in your field. Especially if you are an online business owner like myself.

It can build your brand, and give you your very own “usp” (unique selling point). Huge companies like Gap, and Earth Baby Foods use their trademark to market in a way that fits with their usp. But in the beginning no one knew who they were until they took time to market themselves and reinforce there brand into America’s heart and ears that they were save and people could trust them.

They built up there Brand.

Know – Like- Trust

1.The more people come to know you the more they like you

2.When they like you they come to trust you

3.Once they trust you and know that you are save they will eventually buy from you.

So, how can guest blogging help you?

Well, first of all you have to have a blog or website of your own. You can’t establish a brand unless you have a place to showcase it in the first place. It may take a while, but your blog can establish a loyal following you can count on to follow you other places.

If you don’t have one yet you can get a domain with free blog installs through Reliable Webs

Bloggers are not dumb they are very smart people, especially if they have been around a while and know the ins and out business blogging. Many bloggers will catch on very quick if you are just trying to guest blog on their site because of their name and the following they have.

Before you approach them with your request (probably one of hundreds more popular bloggers get), get involved in their blog. Post comments on a daily or weekly basis. Pose thought-provoking questions. Join their membership sites and purchase some of their products, get to know their flow and then offer to write something for them.

All of this shows that you are attempting to understand what has made them such a valuable brand on the Internet. Also, they get to know your “face” as it were because you are always around. The only thing that works better for a new blogger trying to establish them self is nepotism (and it is always welcome!).

Another thing that you could offer to get your name known is your services, if you ever want an endorsement later on down the line this is a good way to get your feet wet and works out a win situation. Doing so is a courtesy that will pay off for you in the end.

Guest blogging on other blogs is a great way to talk about new topics related to your niche with other audiences. If you talk about the guest spot on your own blog, many of your loyal fans will pop on over for a look see. And, through your bio blurb, the existing audience on that blog will know where to find you. This is not to steal their readership but to share it since you are not necessarily in a competing market.

In an effort to gain a loyal readership and get your name out there., this is great to get some great blogging traffic. When done in the correct manner you will reap the rewards!

P.S. Nicole Dean Has an awesome Case Study that she did on her very own Blog like a Rock Star Journey!

•Blog Like A Rock Star – The Complete Newbie Guide

Also, Nicole is officially a member of my blog now and will be contributing guest blog posts on a on going basis. Take it from me ~ it counts to learn from a Pro.

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