What is a Twitter Series: Part One

Welcome back!

Twitter now holds third place behind Facebook and MySpace among the top 25 Social Networking sites, with 54,218, 731 monthly visits, (completely overtaking Myspace in the progress), according to Compete.com ComsScore’s own study showed Twitter traffic increased up to 700% in the twelve month’s preceding its study. Functioning Form quoted 44.5 million unique visitors worldwide in June, 2009. Since Twitter use is multiplying daily, it’s only common sense to consider Twitter as a crucial part of your marketing strategy.

But using Twitter as marketing tool doesn’t just mean slapping up links to your product and tweeting them (in fact if that’s your only Twitter marketing strategy, it’s virtually guaranteed you’ll fail miserably!)

Instead, take advantage of the way Twitter allows you to diversify your marketing in a number of methods; some of them overt, some “behind the scenes”. It’s also important to understand why – and how- Twitter works…..and what is making it so successful; the hidden qualities that fooled so many “experts” busy nay – saying it last year

1. It operates immediately, in “real-time”. Even people on dialup can post a tweet pretty quickly (compared to the interminable steps to get to the point of posting on Facebook).

2. Participants actually drive the ship. It’s personal choice-based, rather than solicitation based.

3. It’s 140 character limit and micro-blogging format make it sync perfectly with the modern “no time to breathe” mindsets and lifestyles

4. It’s all about communication and connection.

All these factors can be used to your advantage when you plan your Twitter Marketing Strategy. But above all, never lose sight of #4: Get that right and you’ve got a Twitter presence that people will (pardon the pun) flock to! There are two key elements to Twitter Marketing: the way you approach it,  and the tools you use.

Let’s start with how to approach making your Twitter presence a powerful marketing aid…..

P.S.  Stay tuned for Part Two

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Tags: twitter, twitter as a marketing tool, twitter marketing, what is a twitter

This entry was posted on Monday, September 14th, 2009 at 5:25 pm and is filed under twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.