3 Reasons To Create A Continuity Program For Your Business

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A few months ago, we discussed how you can make money with membership sites. It’s important to point out that membership sites fall under the broader umbrella of continuity programs. Most online marketers think of them in the context of delivering content. That is, you create exclusive articles, videos, special reports, and other information products for which a subscriber base pays a monthly fee to access. There is a lot of potential there, but it is only scraping the surface.

You’ll find continuity programs everywhere you look and many of them have little to do with content. For example, the savvy owners behind Aweber, Wordtracker, and similar tools have built small online empires based on delivering valuable tools for a monthly fee. You can do the same. Regardless of your niche, here are three reasons to create and profit from a continuity program.

#1 – Predictable Revenue Base

Suppose you write an information product and sell it for $97. During the first month, you sell 100 copies and gross $9,700. It’s a good month. During the following month, suppose you sell 60 copies. In the third month after your product’s launch, you sell 50 copies. The income generated from your information product is falling. Soon, you’ll need to brainstorm ways to boost sales or develop another product.

A continuity program helps to solve this problem by providing long-term, stable revenue. You won’t need to create a continuous stream of products and motivate people to buy them. Instead, you can upload those products to a membership site and charge subscribers a monthly fee to access them. It is far easier to encourage paying members to continue their membership than it is to persuade people to make a new purchase decision.

#2 – Larger Audience Through A Lower Price

Here’s an advantage that is often overlooked, even by those who operate continuity programs. Because the monthly subscription fees are recurring, you can charge less for your content and tools. In doing so, you’ll reach a much larger audience and make more money in the process.

For example, suppose you develop a new online tool each month for twelve months. If you were to release them individually, it’s unlikely that your audience will purchase every product; a few might, but most won’t. In effect, you’re limiting your exposure because most people won’t be able to afford the entire collection.

Now, imagine uploading your tools to a private site and charging members a small monthly $10 fee in order to access them. The lower price will attract a much larger audience. Rather than a few customers buying your products sporadically, a larger number of people will be motivated to become members and pay monthly. Assuming each person maintains their membership for at least a few months, you’ll make far more money in the long run. What’s more, some people will remain members for years.

Click here to create your own Continuity program!

#3 – Platform From Which To Promote Related Products

You’ve heard it is easier to sell to customers than it is to those who have never purchased a product from you. As ongoing customers, the members of your continuity program are more likely to buy products from you than anyone else on your list. But, the potential to generate recurring income goes further than their individual sales.

For example, suppose one of the online tools you have created for your continuity program uses an API to collect keywords used in Twitter’s search facility. Your members will have access to this tool. But, suppose you were to create a separate info-product that describes – in detail – the steps involved with using your “Twitter tool” to make money. Your program members are perfectly targeted for this info-product. As ongoing customers, their trust will not only lead to sales, but it will also encourage them to become affiliates.

Even better, you can “reward” members by giving them a discount from the price non-members will pay, thereby encouraging them to maintain their membership.

There’s an enormous opportunity to develop a continuity program in nearly every market imaginable. Whether you’re offering search engine optimization strategies, dating tips for the divorced crowd, or automotive repair advice, this type of program can represent a major profit center. Start thinking of ways to add a continuity program to your online business. In a few months, you might discover it’s your largest income generator.

Click here to create your own Continuity program!

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Tags: continuity program, membership sites, programs, videos

This entry was posted on Thursday, July 2nd, 2009 at 7:25 pm and is filed under Online Business, Promotion and Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.