4 Steps To Creating Blockbuster Info-Products
Welcome back!
Steps To Creating Blockbuster Info-Products
We talked about information products in a recent post. That discussion was in the context of how to promote info-products assuming that you had created a good product in the first place. Unfortunately, a lot 
of would-be information empire builders sabotage themselves by creating poorly thought-out products. After putting in weeks (even months) of painstaking effort, they discover there’s little – if any – demand.
Today, we’re going to focus on how to create info-products that sell quickly and reliably. There are 4 major steps involved. We’ll start from the beginning and I’ll take you through the entire process.
#1 – Look For Desperation
Nothing drives sales as effectively as desperation. People will procrastinate making a purchase until they’re forced to choose between doing so and a considerably less-appealing fate. For example, consider a person who copes with anxiety attacks. That person is likely desperate for relief. A short e-book that describes how to stop the attacks taps directly into that desperation. The same is true for those who are on the verge of losing their homes, suffering a health issue, or going through a divorce. Desperate people buy solutions.
Lest you think this strategy seems mercenary, keep in mind that the best way to build a sustainable info-product business is by helping people solve problems.
#2 – Perform Your Research
You don’t need to be an expert on the topic about which you’re writing. But, you do need to be able to perform research well. Remember, you want to create an information product that solves a problem. That’s what generates ongoing sales. That’s what motivates your customers to tell their friends about your product. Plus, if affiliates know that you’ve created a fantastic info-product, they’ll feel more comfortable about promoting it.
Your research might require that you purchase resources. Don’t balk at doing so. Spending a few dollars on top-notch information can pave the way for an e-book or report that generates thousands of dollars in profit each month.
#3 – Write To A Specific Audience
The market you’re tapping into will likely be broad. There are many markets that are called niches, but actually represent audiences that are too wide. For example, suppose you’re writing an e-book about losing weight. Are you targeting teens? New mothers? People who are medically obese and must shed weight for immediate health reasons?
The more specific and targeted your information product is, the more easily you’ll be able to address those who are most likely to purchase it. Some niches – weight loss is a good example – are well suited for an ongoing series of info-products that are targeted to small sects of a broad market.
#4 – Focus On Sales And Marketing
The best information product can fail unless you market it well. It begins with your sales letter. Many info-product creators can produce an e-book easily, but stumble when it comes to writing the sales letter for that e-book.
People buy based on emotion, even if they fail to realize it. That’s why desperation is such a potent force to tap into with your info-products. An easy way to begin is to create your sales letter before writing your e-book. Your headline, subheads, bullets, copy, promises, and guarantee can all be created beforehand. In fact, doing so gives you a concrete blueprint from which to create your blockbuster info-product.
Launching an information product business and promoting it through online marketing strategies can be incredibly lucrative. If you follow the approach I’ve described today, you can create a business that will pay dividends for years.
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September 7th, 2009 at 2:17 pm
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