How to Find Broken Links
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How to Find Broken links
A broken link, also known as a dead links and a URL links, is defined as a link which leads to an error page or a web page or server which is unavailable. While the occasional broken link may not seem like too much of a big deal all it takes is a single unchecked dead link to lose a customer.
A website visitor’s attention span is typically limited to about twenty seconds. If you can’t capture their attention in those first twenty seconds – click, they’re gone. They’re onto- your competition.
Now imagine you’ve done your job as a webmaster and captured the attention of a visitor. They’re reading your content and liking what they see. A link or button captures their attention, they click it and oops, there’s an error page. Some patient folks will go back to the page they were on and continue browsing however the majority will simply click away. You’ve lost them and any potential profits which may have been gleaned from their wallets.
Unfortunately most web site masters are completely unaware that their links are broken – dead. Many never even consider to check for broken links. What is an unaware webmaster to do?
Fortunately when there’s an issue on the internet, there are many people and companies who jump in to help you solve the problem. Dead links are no exception.
You can, of course, check all your links yourself. If you have a single page brochure site this is probably the best and most economical decision to make. You can click on each of your links on a monthly basis simply to make sure they’re still working. Perhaps you link to an order form, a map or even other websites. A few clicks and you’ll know whether your links are breathing or have kicked the bucket and need to be fixed.
However many websites have hundreds of pages, each with their own internal links. One broken link can break a very important chain. Checking a site like this manually can take way more time than you have. You could hire an administrative assistant to weed through page after page of links trusting that they’re not going to miss any or you can use one of the many dead link checkers available online. Most of these tools work by simply typing in your URL and generating a report. Depending on the size of your website this process can take anywhere from five seconds to five minutes, to find broken links. The result is a nice list of links to update.
Once you have a list of links to update, the sooner you can fix them the better. Remember, each dead link may be a lost customer. While it isn’t necessary to check for links weekly or even monthly it pays to schedule a quarterly broken link check into your calendar. All it takes is a few hot minutes and your website stays fresh and up to day.
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