In the last post on the why you need write press releases I discussed how they can give you back-links and increase traffic to your site. However, a press release can only do so much and if you can have the opportunity to learn some awesome copywriting skills why not do it…..right!
Well Karen Thackston has teamed up with Chris Cobb to do a free online virtual telesummit on Copy writing that lasts for a total of 10 days and nothing will be held back. If you may not now Karen is the the owner of the well known seo copywriting course that sells for $197.00 She is going to be revealing all her secrets and helping you along with Chriss Cobb to develop and harness your skill in copywriting online.
Copy writing can help you out in everything that you do online, from selling info product, physical products and even writing press releases to tweets!
I signed up for the silver membership, because I feel that learning is an ongoing process, for sure when you everything that you do is online.
If you know or may not know writing press releases is a great way to get your site on the map by getting deep back linksto your sites. Developing press releases for your niche topics will go a long way in developing in your brand your image and getting your company noticed.
Press releases can be written on any topic, a new site that just got finished. A new show, some new products and so forth as long as everything you are promoting comes from you.
Christine O’kelly has made a great video that you can listen to right here. It is filled with tons of information on why you need to get started writing press releases right away.
I also interviewed a Christine awhile back on the topic and you can listen to the show here! Press Release Show Click Here!
Earlier this year, Wired Magazine ran a piece on Google’s algorithm. That piece focused on the manner in which the algorithm has evolved since the late 1990s. In the early years, major algo changes were deployed once a month (roughly). These days, changes occur much more frequently. According to Matt Cutts, one of the most prolific Google engineers, hundreds of changes happened in 2009 alone.
Recently, Google unleashed their Mayday update. This is a big one. Cutts has publicly stated it’s going to stick for the long run. Today, I’ll explain exactly what the Mayday update means for your search positions (and traffic!), and three things you should start doing as soon as possible.
Driving Search Traffic Through The Long Tail
If you’re doing SEO, there’s a good chance you’re pulling organic search traffic by ranking for long tails. For example, rather than building a page for “dog food,” you may be optimizing it for “dog food for active puppies.” The individual long-tail keywords attract small trickles of targeted traffic. Together, the trickles add up to a stream. Convert the stream and you can make thousands of dollars each month with affiliate sales, Adsense sites, or your own information products.
The Mayday update affects the long tail of search. For this reason, it’s bound to hit a lot of internet marketers where it hurts the most: their organic traffic.
First, a quick clarification. Mayday is a change to Google’s ranking algorithm, not the algorithms used for crawling and indexing your pages. In Cutts’s own words, Mayday is “an algorithmic change in Google, looking for higher quality sites to surface for long tail queries.”
So, what does “higher quality” mean? Google has always been upfront in showing their preference for content-heavy sites (e.g. About.com). But it’s worth noting the thematic portion of their ranking algorithm is not the main lever they use to determine quality. They use inbound links from authoritative – or credible – sites.
This has been the case for years, but the Mayday update has thrust this to the forefront of ranking your long-tail pages. If you have recently noticed your long-tail traffic dropping, it’s time to make some changes.
3 Actions You Should Take Today
Typically, whenever Google deploys a major update (for example, Caffeine), it’s a good idea to watch the results before making a move. This is because they test, tweak, and make changes before rolling out to all of their datacenters. Occasionally, they even back out large pieces of the update. Mayday is different. The changes we’re seeing in the results today are likely to stick or become more pronounced. With that in mind, here are the three steps to take today…
#1 – Expand Your Content
If you have 200 words on a page, you’re going to need much more if you hope to rank in the future. If you’re building database sites or product-focused ecommerce sites (e.g. Amazon.com), make sure your individual pages are loaded with plenty of thematic, high-quality content.
Here’s the litmus test: ask yourself whether a visitor is better off for visiting and reading your page. If not, consider adding heft to your content.
#2 – Build Links To Your Internal Pages
Inbound links to your site’s internal pages have been important as a ranking factor for years. However, the Mayday update increases the priority. Whether you’re using social media sites, article directories, blogs, or press releases to build links, make sure you include “deep links” to your site’s pages. This is a major facet in how Google determines quality.
Assuming you’re watching your traffic numbers (and if you’re not, you should be), you may have noticed some of your long-tail pages’ positions dropping due to Mayday. Take a look at the pages in the search results that have overtaken your rankings. Chances are, they have more inbound links from sites that Google considers credible. If you intend to reclaim your positions, this is the place to start.
The Mayday update is opening the door for a lot of internet marketers. For every page that plummets in the rankings, another climbs to take its spot. Focus on high-quality content; build deep links to internal pages; and watch the search results for your targeted long tails. Months from now, you’ll look at your organic traffic stats and be glad you took these steps.
P.S. If you are looking for a a great starter source into Search Engine Marketing then you should Read My Seo Skills Manual. A great starter guide into Seo. Click Here For my Seo Book!
Well its May and this month over at the sswt fourm if you may or may not know we are given challenges every month to do. This months challenge is to produce your own info product and set it up for sale with its own salespage, thank you page, order page etc……
You can either pick your own niche or write your own report for the info product or you could use private label right content to make your product and not write anything at all. There are so many ways to make an info product, you could write it yourself, use a virtual assistant or like I said before use plr.
Some sources you could use to get content for your own information products if you would like to make one include .
Many in the group or almost done with completing there very first information product but since I already I have my own info products, in fact I have two of them. Seo skills unleashed and My video marketing concepts are two different products teaching two different things. My goal was to take those two products and get them more traffic using clickbank and some of their resources.
We’ll at the right moment when I was working on the project Nicole just released her Busy Marketers Click Bank guide a how to use clickbank guide for the beginner to Clickbank Marketing. Now I have known Nicole for years and have bought many of her products and was glad that she released this one right a time when I needed it along with many others.
Yes I sell on click bank and yes I make sales through clickbank but being a busy mother it always great when you want to learn more about something and don’t want to spend all that time researching for all the answers.
I have been able In a few short hours get my ads created and set up new ads for promotion of my products and now looking at even a more advanced version of a recommend product in the book. To increase my product sales and keep in contact with my affiliates through tracking and some other features.
The Click Bank Guide comes with over 14 Chapters in bite size measures to help you learn how to use clickbank . It even has videos showing you how to complete each with step by step instructions .
Some of those Chapters include:
What is clickbank
Things to do before you start
What you need to do and In what order
How to Upload and Protect Your Files
Ways to Advertise to Increase sales
Many More……………………..
I can say that I have really enjoyed this book and recommend it to anyone looking to know more about product creation and clickbank marketing. The book could have had a lot more pictures but that is just me, I like a lot of pics but it made up for that with the videos. So seriously if you are even thinking about making a product to place on clickbank then you might want to read this guide. I don’t recommend anything that I have not read or tried myself.
There’s a lot of money to be made in the top search positions for certain niches. The problem is, those top positions are hard to maintain. The more competitive your niche, the more difficult it is to protect your rankings from others.
If you neglect the pages on your sites that are ranking well for competitive keywords, they will slip over time. As they slip, so too, will your traffic volume. Less traffic translates into fewer conversions and lower income from your online business.
Let’s nip this problem in the bud. Today, let’s focus on how you can prevent your competitors from usurping your hard-earned positions in the search engines.
Keep Building Incoming Links
Each of your pages and sites has an inbound link profile. This profile includes the number of links pointing to a particular page, and the anchor text used in those links. It also includes the authority of the site pointing to that page. Another key piece of your link profile is the pace with which inbound links grow. If the pace slows down, it implies (in the search engines’ eyes) that you’re losing authority in your space.
This data is used by Google to determine whether your page “deserves” a given position.
Keep building high-quality links to your top-ranking pages. If your competitors’ link profiles begin to outdistance your own, the age of your domain and authority of your site may not be enough to protect your listings.
Google considers the size of your site when ranking your individual pages. Essentially, more pages suggests more authority. For this reason, add additional pages on a regular basis and make sure to include them in your normal link structure.
This tactic has the added benefit of expanding your keyword coverage. For example, suppose you’re targeting the keyword “weight loss.” Add pages about “weight loss after pregnancy,” “weight loss for teens,” and similar phrases. This adds girth to your site. As long as the pages are related to your site’s theme, they’ll improve your authority (again, in Google’s eyes).
Improve SERP Clickthroughs And Prevent Visitors From Clicking Back
Here’s an area of search engine optimization that few people talk about. The reason is because there’s a lot of confusion and a lack of reliable data.
First, the higher your clickthrough rate (CTR) from Google’s pages, the more likely Google is to support your page’s current position or push it higher. Second, a lower bounce rate – that is, when people land on your page and hit their browser’s back button – has a similar effect.
If you’re using Google Analytics on your sites, you’ll have this data at your fingertips. Beyond the data, though, it’s important to realize why Google seems to reward a high CTR and low bounce rate. They do so (presumably) because both factors suggest a better user experience. If people are clicking on your search listing, that means they’re engaged by it. If your visitors don’t immediately bounce back to Google, that implies they have found value in your site.
Google has long focused on improving the experience their users have in their search pages. If you help them do that, you can prevent your top rankings from decaying.
Add High-Caliber Content To Attract Natural Links
Some links need to be built proactively. Others accumulate naturally. With your top-ranking pages, you’ll notice a steady stream of new incoming links appearing on their own. This can be due to a lot of factors, but the most important involve your content and page’s exposure.
You already realize that top listings receive more exposure and clicks than lower listings for any given search query. You also know that good content creates trust in your audience. If people find your pages in the top positions and discover high-quality content, they’ll be more likely to link to those pages on their own sites. This improves your link profile, which in turn, further cements your positions.
Add great content to your top-ranking pages. You’ll attract natural links that strengthen your rankings.
Breaking into the top search positions for your space is only one part of the SEO puzzle. You then need to protect those rankings from decay. The good news is that your effort will help protect the income those rankings are generating.
This is something we should have addressed earlier in the year. But better late than never.
If you have been involved in online marketing for more than a couple of years, you’re familiar with how quickly things change. Marketing strategies that burst onto the scene a few years ago are less effective today. Search engine optimization tactics that worked phenomenally well in 2008 barely have an impact these days.
If you’re not evolving with these changes, you’ll be left behind.
Today, I’m going to reveal the top 5 online marketing trends for 2010. Can you make money online while ignoring them? Of course. But if you keep the following trends in mind, you’ll make more money while attracting a growing legion of happier customers and affiliates.
#1 – ROI Takes Center Stage
ROI has always been more important than traffic. Bringing 5,000 visitors to your site each day means very little unless they’re buying something or clicking an ad. Likewise, if you’re using PPC to drive traffic, your backend must be able to monetize that traffic over your click costs.
Over the last few years, marketers have realized that traffic does not necessarily mean profit. This trend is going to escalate further as marketers begin to refine their strategies. We’ll see this happening in email, search marketing, social media, and every other channel.
#2 – Local Search Continues To Grow
Local SEO started to gather steam a few years ago. At the time, a lot of the old school search experts ignored it, thinking it was a waste. They’re paying attention now. And so are their clients.
If you’re targeting a location-based niche or you’re doing SEO work for clients, you’ll need to master local search. Many of the same strategies you use to rank your sites in Google’s broad index can be used for their local index. But there are also a host of other tactics exclusive to local SEO. This area is going to heat up.
#3 – Online Marketing Drills Into Micro-Niches
Niches are much easier to serve than trying to appeal to the masses. They’re also easier to target and approach. For example, the weight loss space is more difficult to penetrate than the “losing pregnancy weight after having a baby” niche.
Get ready for your niches to shrink. Tight niches will become tighter. Small niches will contract to micro size. Start thinking about where your market spends its time and create your strategy for reaching them.
This is an exciting trend. Targeting a wide niche is like being a small fish in a large pond. Controlling a micro-niche is like having a small pond to yourself. There’s a lot of money to made there.
Rosalind Gardner offers excellent information on niche marketing and making a income online with her Super Affiliate Handbook Click Here to Read More About it.
#4 – Site Buying And Selling Accelerates
In a recent post, I mentioned that you can buy your way into the top search positions by purchasing aged, authoritative sites. This happens more frequently than a lot of online marketers realize. In fact, marketplace sites like Flippa.com are attracting more attention than ever.
Even though this buying and selling activity has been going on for several years, most of it has been under the radar. That’s already changing. You’re going to witness a flood of people rushing to pick up sites. However, rather than merely buying old sites for quick search positions, marketers will begin picking them up as cash-generating properties (similar to real estate).
When social media marketing first launched out of the gates, everyone with a Facebook account seemed to be an expert. At the time, nobody had the numbers to prove what they were saying, so there was very little accountability.
This too, has begun to change. Social media is maturing and the focus has shifted to the metrics. This means the field of “experts” will begin thinning out as true professionals in the space emerge. They’re the ones to watch.
Online marketing has been evolving from the beginning. But its evolution is about to be thrown into high gear. Keep your eyes on the trends in today’s post and find a way to integrate them into your marketing plan. As I said earlier, there’s a lot of money to be made.
This week I had the pleasure of sitting down and reading Socialnomics by Erik Qualman a book written to help you understand the ins and outs of social media and how it has affected the way the world does business. Although many of things I have already put into practice there are of ton of things laid out in the book that I plan on incorporating right away.
If you don’t know Social marketing is the process of joining professional and social networking sites for the specific purpose of creating business, driving traffic to your business website and increasing or creating profits.
Social networking often results in:
• Powerful business partnerships
• Customer relationships
• Improved credibility and expert status
• Increased brand awareness
Social marketing is a very powerful tool and it can result in tremendous profits however if approached with the sole purpose of generating profits, efforts may fall short. Here are a few guidelines to get the most from social networking
To find groups to research simply type your industry and the word forum or membership site into your search engine of choice and see what comes up.
Create a profile which tells your story. Your story is your brand, what your business is about. It isn’t a sales page or a pitch, but rather you’re sharing your personality with others. Many small business experts agree – the biggest asset a small business owner has is their personality. It’s one of the motivating triggers for buying behavior – we buy from people or companies we like. Use your personality and social marketing to create a brand image.
Integrate your brand image, your personality, into your marketing strategy and into every marketing piece you use. For example, Dr. Joe Vitale is a motivational speaker, he’s an author, a coach, and myriad other things however his brand is uniquely him and whether he’s posting on a blog or coaching a seminar on attracting wealth he consistently uses the same slogan or catch phrase: “Author of way too many books to mention…”
You can use the same “social marketing” tools to create a community of customers for your own business. This concept of creating a community is the concept of what is commonly referred to as Web 2.0.
In SocialNomics Erik Lays out the scope of the book in 8 Chapters
Word of Mouth Goes World of Mouth
Social Media = Preventive Behavior
Braggaodian Behavior
Obama’s Success Driven by Social Media
I care more about what my neighbor thinks than what Google thinks
Death of Social Schizophrenia
Winners and losers in 140- character world
The next step for companies
This is book to read if you want to see some real world examples of how social media can grow your your business, and your your traffic to increase your online exposure and give you more credibility. The only thing I wish the book had was more pictures through out the book to give it a more visual book on the inside. Other than that a pretty good read.
I got the book through amazon and you can find it here: Socialnomics Book
Today on the show we are joined by Dan Morris of danmorrismarketing andlettersfromdan.com. As you know twitter is something that has grown over the last two years and has become one of the main social media outlets for micro blogging. And if you are not tweeting or getting involved in some sort of social media. You could really be doing your business a disservice.
But we all know that with new applications comes problems, so that is why Dan Morris is here to explain to us how we can avoid problems with in twitter and how to save ourselves trouble down the long run.
Resources Mentioned.
Twitter Glitch – Unlock the resources to help you with your social media twitter problems.
Blogging has become the way to drive new traffic to your business, whether the business is on the Internet or in a building. This is because people connect personally to you through your blog, even if it is a business blog.
Through writing blog posts your readers, subscribers and customers get to know a little bit about the person behind the scenes. And as long as you’re posting quality, trustworthy content your readers will come to trust you.
Your blog is probably the single most important tool you can use to gain added traffic to your website. Whether your blog is part of your website or a separate entity, it is important to know how to focus your blog to help drive traffic to , in turn, ultimately drives customers to your business.
A effective blog Design is one that has a specific purpose. Your blog’s design specific purpose it to get others to want to learn about you or come to buy your products and/or services. Therefore your site should include lots of details about your personal history including: stories about how you began, why you like to blog and so on and so forth.
I feel that all blogs should have a least some core elements to them make them successful. That includes having
Custom header/Graphicsto set your site out from the crowd. (You want to be noticed and remembered for being you)
The use of visuals and nice pics in the posts of your site.( Humans love visuals – the use of pics in your post will make your site pop)
Great Content! This is one of the biggest factors for your site don’t produce info for the search engine make content for your readers and they will come back time and time again.
Integrate Social Media into your site – the internet is going through this social media movement and people love community’s.
Just by implementing these core three things then you will begin on the right track to building a great blog. So if you are looking to start you site and don’t want to do it your self or want to spruce things up a bit. My Friend Kelly Mcausey is hosting all this week “Blog Week” to help others with getting there blogs up and running from start to finish.
Her company is offering all this for the low special starting at $79.00 something worth checking out. I have about 3 of my sites hosted with mom webs and Reliable webs because the support is awesome and very quick to respond. This special will only last a week so take a look at it while you can.
A Domain Name ($12.00 Value),
Three Months of Mom Webs Hosting ($15.00 Value)
Wordpress Blog Installation ($10.00 Value)
Wordpress Theme Installation ($10.00 Value)
Custom Header Graphic Creation ($50 Value)
Promotional Button Graphic Creation ($25 Value)
Lifetime Wordpress Orientation Access ($19 Value
P.S. Even if you don’t get the whole package it will at least be worth having someone install your wordpress site correctly or else you could run into site troubles down the line.
There’s a lot of misinformation online regarding what works in search engine optimization. To be fair, much of it is found on sites that haven’t been updated in years. We’ll give them a pass. But a startling level of bad info is posted on marketing blogs and sites even today. Worse, these fallacies travel and somehow gain traction without any statistical support.
Let’s address some of these SEO myths below. It’s worth noting the following list merely scratches the surface.
#1 – “Keyword Density Is Everything”
Keyword density is important for ranking. By sprinkling your keywords throughout a page’s content, you’re helping the search engines identify your page’s topic. But keywords haven’t been “everything” since the 2003 Florida Update. Yet, I continue to run across pages that deliberately push a keyword density as high as 5%. There is no better way to say, “Hey Google. I’m trying to game your algorithm.”
Pull back the throttle on your density. There are far more important factors for SEO (hint: links).
#2 – “Frequently Updating Your Site Improves Your Rankings”
This fallacy is understandable. A lot of people mistake crawl frequency with ranking. So, they update their sites over and over, hoping their search positions improve. Let me clarify.
The more often you update your site, the more frequently your pages will be crawled by the search engines’ spiders. This helps ensure your site is properly indexed in the engines. However, there is little proof that the frequency of your updates translates into higher rankings. The organic algorithms may indeed take frequency into account, but I have yet to see data that conclusively supports this notion.
#3 – “Search Rankings Only Come With Time”
Here’s one of the worst-kept secrets in search positioning: you can buy your way into the top ranks. I’m not suggesting you write a check to Google. Instead, you can enjoy quicker rankings by purchasing aged sites. These sites tend to have aged links pointing to them. With Google – and increasingly with Yahoo and Bing – age equals authority. Authoritative sites rank higher than non-authoritative sites.
As you can imagine, using this strategy isn’t cheap. There are a lot of folks buying these sites under the radar, which drives up bid prices. But if you have the budget and want to rank quickly, this is the way to do it.
#4 – “You Can’t Outrank The Authority Sites”
Have you ever researched a niche in Google and seen Wikipedia.org, About.com, WebMD.com, or other authority sites ranking at the top? It’s easy to throw your hands up and think there’s no chance you can outrank them.
Wrong. You can.
Those sites – and their individual pages – rank because of their authority. Their authority comes from a number of factors, but two of the most important are domain age and links. Unless you’re going to buy an aged domain, there’s little you can do regarding the first factor. But there’s plenty you can do to trump their incoming links. In many niches, the top-ranking authority sites are positioned as the result of a small portfolio of links. If you can build a similar portfolio, you can compete.
It’s important to manage your expectations. You’re unlikely to have much luck outranking CNN.com for “news.” But can you climb to the top listings for “discount golf putters?” Maybe.
#5 – “No-Follow Tags Are A Waste Of Time”
This depends on how you use the tags. First, there’s plenty of evidence that no-follow tags are actually followed by Google, Yahoo, and Bing. The tag’s name is a misnomer. The purpose of the tag is to tell the search engines to avoid giving authority to the linked page. That way, a blogger or site owner can link out without “voting” for the page to which the link points. This leads to a second issue…
Because a no-follow tag passes zero authority to the linked page, it can be used to “sculpt” Pagerank. By using no-follow tags when linking to your “copyright,” “about us,” and “privacy” pages, you can avoid sending authority to those pages. As a result, you conserve the “link juice” inherent in the linking page. Pagerank sculpting is a complicated issue and we’ll revisit it in the future. For now, it’s enough to know that no-follow tags can be put to good use.
There are dozens of SEO myths that point folks in the wrong directions. The five above are some of the most pervasive. I’ll return with a few more in a future post.
P.S. Take all things into consideration when you start building your rankings and don’t believe all the hype when it comes to this or that. Google loves great content and links keep it that way and you will do good.
that lasts for a total of 10 days and nothing will be held back. If you may not now Karen is the the owner of the well known seo copywriting course that sells for $197.00 She is going to be revealing all her secrets and helping you along with Chriss Cobb to develop and harness your skill in copywriting online.
